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Web 2.0: It's Not New Technology, But it is New

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Web 2.0: It's Not New Technology, But it is New Brian Mennecke Iowa State University * * * * * * * * * * Mashups Products Social Bookmarks Designed to let users ... – PowerPoint PPT presentation

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Title: Web 2.0: It's Not New Technology, But it is New


1
Web 2.0 It's Not New Technology, But it is New
  • Brian Mennecke
  • Iowa State University

2
What is Web 2.0?
  • Web 2.0 A term that focuses on the use of
    various web technologies and applications that
    can be used to information sharing and
    collaboration.
  • Web 2.0 encompasses social media, social
    networks, wikis, blogs and other software tools
    that connect people into loosely or tightly
    coupled networks
  • Social Media a class of technologies that have
    in common a participatory mode of information
    collection, validation, and publication
  • Social Networks a class of technologies that
    focus on tying groups of people together into
    loosely aligned groups based on common interests
    or affiliations
  • Wikis A web-based software applications designed
    to allow end-users to create, edit, and link web
    pages
  • Blog derived from the term web log is
    essentially an online diary of commentary,
    activity logs, and other content developed by a
    blog author

3
Why is Social Media so Popular?
  • Fundamentally, human beings are social creatures

4
Why Social Media for Business?
  • What drives Web2.0?
  • Ease of deployment and use
  • No need to wait for IT
  • Pull from millennials
  • Innovation without permission

5
Socially Connected Employees
  • What makes an organization successful?
  • Employee knowledge
  • Relationships between employees
  • Share information
  • Capture knowledge
  • Collaborate
  • How to measure social networks
  • Social Network Analysis
  • Degree Centrality
  • Betweenness Centrality
  • Closeness Centrality

6
Socially Connected Employees
  • The bottom line? What is valuable in an
    organization?
  • People
  • Information

7
But why does it work?
  • Network effects
  • Social Webs link and connect existing
    relationships
  • Social Webs build and expand new relationships
  • Engagement
  • Participants engage with other social actors
  • Participants engage with applications
  • Participants engage through linkage tools

8
But why does it work?
  • Connections and Information
  • Connections represent structure
  • Structure leads to information
  • Information plus connections leads to actions
  • Actions, when captured, are a form of information
    (analytics)
  • The cycle is self-propagating

9
A self propagating system
Social Connections
Observed Structure
Actionable Information
Information About Social Actions
Social Actions
10
Group Phenomena
  • Crowdsourcing
  • Ideation
  • Funding
  • Work
  • Decision making
  • Wisdom of crowds
  • Mobs or Wise Groups
  • Wisdom of the lemmings

11
Examples of Social Media
  • Internet Forums
  • Blogs
  • Wikis
  • Podcasts
  • Photo Sharing
  • Video/Vlogs
  • IM
  • Wall Postings
  • VoIP
  • RSS
  • Mashups
  • Social Bookmarks
  • Social networks
  • Collaboration Tools

12
Internet Forums
  • Web messaging boards that enable multiple users
    to share comments, insights, links, etc.
  • Content is displayed in chronological order or in
    threaded lists
  • Comments or questions branch form the root of a
    set of responses and further comments

13
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14
Weblogs (Blogs)
  • A digest of commentary, ideas, and information
    generated by an individual.
  • Online diaries
  • News and information
  • Technical support and knowledge bases
  • Politics and commentaries
  • Project management and team blogs
  • Vlogs video blogs

15
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16
Wikis
  • Wikis are web pages that can be edited by users
  • Wikis include
  • Textual and graphical content
  • Links to other sites
  • The term Wiki is a derivative of WikiWikiWeb
    (i.e., the first wiki software)
  • Wikiwiki is Hawaiian for quick

17
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18
Podcasts
  • A podcast is a digital audio file containing
    content similar to radio broadcasts
  • Podcasts can be distributed as
  • Direct downloads
  • Streaming broadcasts
  • RSS feeds

19
Photo Sharing
  • Sites that allow people to publish or share
    photos with either the public at large or with a
    private group
  • Flickr
  • Snapfish
  • Woophy

20
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21
Video Sharing
  • Youtube.com is the archetype. Users upload and
    share video content
  • GodTube
  • GoFish
  • Ifilm
  • Liveleak
  • Metacafe
  • OneWorldTV

22
Instant Messaging
  • IM is a text-based form communication between two
    or more people that can be conducted
    synchronously or asynchronously.
  • IM is one of the oldest yet most popular Internet
    communication tools

23
Wall Postings
  • On Facebook the Wall is a space on a users
    profile page where friends (i.e., other users who
    have been given access to the users private
    profile) can post messages for the user.
  • The wall is a way to quickly update a friend with
    comments, news, information, etc.

24
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25
VoIP
  • Voice over Internet Protocol (VoIP) is an
    Internet-based protocol designed for the
    transmission of voice.
  • VoIP is often free, particularly if the calls are
    between two or more VoIP participants.
  • VoIP services often also support video and
    collaboration tools like whiteboards
  • Skype is one of the best known VoIP providers

26
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27
RSS
  • RSS (Really Simple Syndication) is an XML-based
    tool for providing Web feeds designed to publish
    frequently updated content such as blog entries,
    news headlines or podcasts.

28
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29
Mashups
  • A web site created by combining content derived,
    often through RSS feeds, from other web or online
    content.
  • Mapping
  • Photo and Video
  • News
  • Shopping and Consumer applications

30
MashupsMaps
31
MashupsPhotos
32
MashupsNews
33
MashupsProducts
34
MashupsProducts
35
Social Bookmarks
  • Designed to let users upload, store, manage,
    search, and distribute web page bookmarks

36
Social Bookmarks
37
Social Networks
  • Social networks are software tools designed to
    create and maintain online social communities of
    people who share interests and activities or who
    are searching for others with shared interests
  • There are numerous social network sites

38
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39
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40
Second Life A 3-D Social Network
41
Collaboration Applications
  • Various online tools that can be used by groups
    and teams in structured team applications
  • Group and Collaborative Editing
  • Email and Messaging
  • Team Scheduling
  • Voting and Decision Support
  • Brainstorming
  • Information and Knowledge Management

42
Collaboration Applications
43
Collaboration Applications
  • Group Support Systems, Electronic Meeting
    Systems, and Groupware
  • Structured meeting tools designed to allow teams
    to collaborate and arrive at decisions associated
    with complex decisions

44
Collaboration Applications
  • Applications include
  • Electronic Brainstorming
  • Group Outlining
  • Voting
  • Alternative Analysis
  • Topical Commenting
  • Idea and Topic Categorization

45
Collaboration Applications
46
Collaboration ApplicationsA Decision Room
47
Collaboration ApplicationsVideoconferencing
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