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Introduction to the Horticulture Industry

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Title: Introduction to the Horticulture Industry


1
Introduction to the Horticulture Industry
2
What is Horticulture?
  • Horticulture is the culture of plants for food,
    comfort, and beautification
  • In Latin, horticulture means garden culture.
  • The field of science that deals with the
    cultivation of horticultural plants is known as
    horticulture science.

3
What is Horticulture?
  • Botany is the study of plants and their
    processes.
  • As in other areas of agriculture, technology has
    found its way into horticulture.
  • Horticulture technology is the application of
    science to horticulture.

4
What is horticulture?
  • The horticulture industry is the combination of
    scientific, technological, and production
    activities that ensure the satisfaction of the
    consumer.

5
Why is the horticulture industry popular?
  • increase in jobs
  • increase in food for humans and animals
  • increase in aesthetic pleasure

6
What are the three major segments of the
horticulture industry?
  • The horticulture industry can be divided into
    three areas
  • ornamental horticulture
  • olericulture
  • pomology.
  • .

7
What are the three major segments of the
horticulture industry?
  • The growth and use of plants for their beauty is
    the area of horticulture known as ornamental
    horticulture.
  • Ornamental horticulture involves the production
    and use of plants used both indoors and outdoors.

8
What are the three major segments of the
horticulture industry?
  • Because of the use of green plants, the
    ornamental horticulture industry is often
    referred to as the green industry.
  • Examples of crops within ornamental horticulture
    are poinsettias, red maple trees, carnations,
    forsythia shrubs, and petunias.

9
Review/Summary
  • What is horticulture and how does it relate to
    science and technology?
  • What are the three major segments of the
    horticulture industry?
  • How do the segments of the ornamental
    horticulture industry differ?

10
Olericulture Dont forget to eat your veggies!
  • Olericulture includes the planting, harvesting,
    storing, processing, and marketing of vegetable
    crops.
  • Sweet corn, tomatoes, and lettuce are examples of
    vegetable crops.

11
Why is the olericulture industry important?
  • Olericulture is the area of horticulture that
    involves the production of vegetable food crops.
  • Vegetables are not only important to our daily
    nutrition, but they are also important to the
    U.S. agricultural economy.

12
Why is the olericulture industry important?
  • Vegetables are not only important to our daily
    nutrition, but they are also important to the
    U.S. agricultural economy
  • In 2004, vegetables made up over 10 billion of
    U.S. farm receipts.
  • California is the leader in both fresh and
    processed vegetables in the United States.

13
Why is the olericulture industry important?
  • Vegetables are grown on 1 percent of the total
    cropland in the US.
  • This amount has been relatively stable for the
    past 25 years. However, the production of
    vegetables has increased.
  • The increase in production on virtually the same
    amount of land is the result of increased
    technology and more efficient production
    practices.

14
Why is the olericulture industry important?
15
Pomology The fruits of our labor
  • Pomology is the planting, harvesting, storing,
    processing, and marketing of fruit and nut crops.
  • Examples of fruit and nut crops include peaches,
    strawberries, and walnuts.

16
Why is the pomology industry important?
  • Fruits and nuts, like vegetables, are also
    important to our daily nutrition and the U.S.
    economy.
  • In 2004, the value of U.S. non-citrus fruit
    amounted to 9.01 billion. Citrus production in
    2005 totaled 2.39 billion.
  • The value for U.S. nut production in 2004 was
    3.25 billion.
  • Fruit growing is a popular but labor-intensive
    industry.

17
Why is the pomology industry important?
  • The United States is one of the worlds top
    producers of fruits and nuts.
  • 10 percent of the worlds apples, pears, plums,
    and prunes
  • 20 of the worlds peaches
  • 25 percent of the worlds citrus fruit

18
Segments of the ornamental horticulture industry
  • Ornamental horticulture can itself be divided
    into two categories.
  • floriculture and landscape horticulture
  • Both involve the use of flowering and foliage
    plants.
  • Foliage plants are those used for their colorful
    greenery or leaves.

19
Floriculture Dont forget to stop and smell the
roses.
  • Floriculture is the area of horticulture
    associated with cut flowers, potted plants, and
    annual bedding plants.
  • Producing, transporting, and using flowering and
    foliage plants is known as floriculture.
  • Poinsettias, carnations, philodendrons, and
    petunias are names of common plants associated
    with floriculture.

20
How do the segments of the ornamental
horticulture industrydiffer?
  • The production and use of plants to beautify the
    outdoor environment is landscape horticulture.
  • Landscape horticulture includes designing plans
    for landscapes, installing landscapes as
    specified in the plans, and maintaining the
    landscapes.

21
How do the segments of the ornamental
horticulture industrydiffer?
  • A nursery is a place that specializes in starting
    plants and growing them until they are ready to
    be transplanted to landscapes.
  • Nurseries produce groundcover plants, herbaceous
    perennials, flowering shrubs, evergreens,
    deciduous shade trees, and ornamental trees for
    retail and wholesale sales.
  • Other nurseries, sometimes called sod farms, grow
    grass that is moved to landscape projects.

22
How do the segments of the ornamental
horticulture industrydiffer?
  • Garden centers are retail outlets that sell
    plants grown in nurseries, along with garden
    supplies.
  • Garden centers frequently have a greenhouse range
    and floral services.

23
How do the segments of the ornamental
horticulture industrydiffer?
  • Arboriculture is a segment of the horticulture
    industry that deals with the care of trees.
  • Some technical skills required of an arborist
    include planting, pruning, fertilizing, and
    diagnosing and treating diseases and pest
    infestations.

24
Why is the ornamental horticulture industry
important?
  • Floral production is the growing of flowering or
    foliage crops to maturity.
  • Floriculture is an international, multibillion
    dollar industry.
  • Mature plants can be sold as cut flowers or
    foliage, potted flowering plants, foliage plants,
    or bedding plants.

25
Why is the ornamental horticulture industry
important?
  • The National Agricultural Statistics Service
    reports that in 2004 floriculture crops were
    worth 5.2 billion on the wholesale market.
  • California, Florida, Michigan, Texas, and New
    York led the nation in wholesale floriculture
    production.

26
Why is the ornamental horticulture industry
important?
27
Why is the ornamental horticulture industry
important?
  • Landscape horticulture is a billion-dollar
    industry in the United States.
  • Homeowners spent 50.9 billion in 1999 to
    improve, and maintain their landscapes and
    gardens.

28
Why is the ornamental horticulture industry
important?
  • In 2000, nursery production was measured at 3.3
    billion nationally.
  • deciduous shrubs accounted for 23 of total sales
  • broadleaf evergreens, 18
  • deciduous trees, 12 percent.

29
What are skills you need in order to be
successful in a horticulture career?
  • Horticulture careers require an understanding of
    both science and business.
  • Opportunities in the horticulture industry are
    plentiful, but in order to be successful a person
    must be skilled in a number of areas.

30
What are skills you need in order to be
successful in a horticulture career?
  • have an understanding of plant needs and plant
    growth
  • Understand fertilization, growing schedules,
    cutting schedules, irrigation, and temperature
  • Understand plant insects and diseases.

31
What are skills you need in order to be
successful in a horticulture career?
  • Mechanical skills are also important in
    horticulture careers.
  • Irrigation systems plumbing,
  • Greenhouses heating and ventilation
  • Basic construction

32
What are skills you need in order to be
successful in a horticulture career?
  • Maintenance and repair of hand tools, power
    tools, and equipment is essential.

33
What are skills you need in order to be
successful in a horticulture career?
  • Marketing skills
  • It is important to know both the wholesale and
    retail worth of the product being sold.
  • Administrative skills are necessary for anyone
    who has employees working for them.

34
What are skills you need in order to be
successful in a horticulture career?
  • It is also very important for people in
    horticulture careers to be familiar with the
    legal aspects of business.
  • Local, state, and national laws must be
    understood and followed to reduce the risk of
    legal problems.
  • Laws regarding the proper use of chemicals are
    especially critical to horticulture employees.

35
Career vs. Job vs. Occupation
  • A career is the direction a persons life takes
    as related to his or her choice of work.
  • Before choosing a career in horticulture, a
    person should be involved in horticulture related
    jobs or occupations to see if that career is the
    best choice.
  • A job is the work a person performs for wages
    and benefits.
  • An occupation is work that has a title and
    specified duties.

36
How can a person prepare for a horticulture
career?
  • To be successful in a career, a person must be
    productive and have the necessary personal
    skills.
  • Personal skills are a persons abilities to
    relate to others productively.

37
What are examples of jobs and careers in the
horticulture field?
  • Jobs and careers in horticulture can be in the
    position of an employee or as an entrepreneur.
  • An employee is someone who works for someone
    else, while entrepreneurs work for themselves.

38
What are examples of jobs and careers in the
horticulture field?
  • Jobs and careers can be in the following
    industries
  • landscape horticulture
  • floriculture
  • olericulture and pomology
  • turfgrass,
  • and other general areas

39
What are examples of jobs and careers in the
horticulture field?
  • Education and training is also important in
    preparing for a horticulture career.
  • A person can receive horticulture training in
    high school, community or junior college, and
    college.
  • Education should be related to plant and soil
    science and to plant structures and functions.

40
What are examples of jobs and careers in the
horticulture field?
Landscape horticulture
  • Nursery production involves growing plants in
    containers or fields.
  • Plants can be grown from seeds, cuttings, or
    grafts.

41
What are examples of jobs and careers in the
horticulture field?
  • The landscape nursery industry prepares sites for
    landscaping and purchases the items needed for a
    landscape design.
  • Jobs and occupations in the landscape nursery
    industry include construction supervisor,
    designer, and salesperson.

42
What are examples of jobs and careers in the
horticulture field?
  • Landscape maintenance work involves caring for
    already established landscapes.
  • Mowing, pruning, weed control, and fertilization
    are all examples of landscape maintenance work.
  • Jobs and occupations in the landscape
    maintenance industry include crew supervisor,
    superintendent of operations, salesperson, and
    manager.

43
What are examples of jobs and careers in the
horticulture field?
  • The plants and seeds used by commercial growers
    come from large operations.
  • These large operations are able to mass produce
    seeds and plants.
  • Examples of jobs and occupations related to this
    industry include plant breeder, propagator,
    independent grower, sales manager, and
    salesperson.

44
What are examples of jobs and careers in the
horticulture field?
  • The heart of the retail nursery industry is the
    garden center.
  • A garden center offers consumers plant materials
    and supplies needed to maintain a garden or
    landscape.
  • Jobs and occupations related to the retail
    nursery industry include buyer, landscape
    designer, plant technician, and manager.

45
What are examples of jobs and careers in the
horticulture field?
  • Arboretums and botanical gardens offer both job
    and educational opportunities for people
    interested in horticulture.
  • An arboretum is a natural setting of trees,
    shrubs, and vines.
  • A botanical garden is a plant collection habitat.

46
What are examples of jobs and careers in the
horticulture field?
Floriculture
  • Grower
  • production superintendent
  • marketing manager
  • inventory controller.

47
What are examples of jobs and careers in the
horticulture field?
  • Wholesale florists sell both floral products and
    materials used in floral designs.
  • Jobs and occupations related to the wholesale
    floral industry include manager, buyer, and
    salesperson.
  • A retail florist shop is a business in which
    people can find floral products.
  • Jobs and occupations related to the retail
    floral industry include store manager, sales
    clerk, and designer.

48
What are examples of jobs and careers in the
horticulture field?
  • Pomology and olericulture
  • Production varies according to the crop being
    raised and where it is being raised.
  • Examples of jobs and occupations in food crop
    production include manager and field technician.
  • Marketing is also important in the food crop
    production industry.
  • Examples of jobs and occupations in the food crop
    marketing industry include sales agent and
    broker.

49
What are examples of jobs and careers in the
horticulture field?
  • Turfgrass
  • Sod production is the mass production of
    turfgrass.
  • Jobs and occupations related to the sod
    production industry include farm manager,
    assistant farm manager, spray technician, and
    staff leader.

50
What are examples of jobs and careers in the
horticulture field?
  • Turfgrass establishment involves a site where
    turfgrass has already been installed and requires
    maintenance.
  • Examples of jobs and occupations in the turfgrass
    establishment industry include construction
    superintendent and planting superintendent.

51
What are examples of jobs and careers in the
horticulture field?
  • Golf course design and maintenance involves
    workers designing and caring for golf course
    landscapes.
  • golf course architect
  • superintendent
  • assistant superintendent
  • irrigation technician
  • spray technician
  • landscape technician
  • equipment operator.

52
What are examples of jobs and careers in the
horticulture field?
  • Other career areas
  • horticulture therapist
  • cooperative extension agent
  • horticultural specialist
  • consultant, teacher
  • research scientist.

53
Review/Summary
  • Why is the horticulture industry popular?
  • Why is the ornamental horticulture industry
    important?
  • Why is the olericulture industry important?
  • Why is the pomology industry important?

54
Review/Summary
  • What are skills you need in order to be
    successful in a horticulture career?
  • How can a person prepare for a horticulture
    career?
  • What are examples of jobs and careers in the
    horticulture field?
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