Annual Conference The Business Location Decision- It’s a Journey How Best to Compete - PowerPoint PPT Presentation

Loading...

PPT – Annual Conference The Business Location Decision- It’s a Journey How Best to Compete PowerPoint presentation | free to download - id: 3b088c-MTMzM



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Annual Conference The Business Location Decision- It’s a Journey How Best to Compete

Description:

Annual Conference The Business Location Decision- It s a Journey How Best to Compete September, 14 2007 Overview of CB Richard Ellis Who is CBRE Today? – PowerPoint PPT presentation

Number of Views:50
Avg rating:3.0/5.0
Slides: 33
Provided by: kansaseda
Learn more at: http://kansaseda.com
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Annual Conference The Business Location Decision- It’s a Journey How Best to Compete


1
Annual ConferenceThe Business Location
Decision- Its a JourneyHow Best to Compete
September, 14 2007
2
Overview of CB Richard Ellis
  • Who is CBRE Today?
  • The worlds largest and most successful
    commercial real estate services firm
  • 356 offices in 58 countries (includes both
    corporate and partner offices)
  • More than 19,500 employees
  • Total transaction volume 150.4 billion
  • 2005 revenue of 2.9 billion
  • Leasing activity valued at 37.0 billion
  • Property sales and financings of 113.4 billion
  • Loan originations 17.8 billion
  • Property portfolio 1.06 billion SF
  • NYSE CBG

Tenant RepresentationServices
AssetServices
Investment Properties Services
Project and Facilities Management
Valuationand Advisory Services
Research Analysis
Consulting Services
Debt Equity Financing
3
CBRE Consulting
  • Full-service real estate and urban economics
    firm
  • New York, San Francisco, Los Angeles, and
    Atlanta
  • Staffed by 35 consultants and support personnel
  • Global capabilities with wide breadth of
    services and expertise in a broad range of
    business location and real estate opportunities

4
  • OUTLINE
  • Business Location Selection..
  • Its a Journey, NOT a Quick Trip
  • Searching For The Optimal Destination
  • How To Ensure An INCREDIBLE Journey
  • A Top Ten List of Best Practices

5
  • PLANNING FOR THE JOURNEY
  • Dartboard Method
  • C Prerogative
  • Strategic Business Alignment

6
  • Planning The Journey Strategic Business
    Alignment

7
  • PHASE 1 Strategic Context/Criteria Development
  • Understanding Key Drivers and Objectives
  • Mergers and Acquisitions
  • Rationalization and Consolidation
  • Expansion (Domestic and Global)
  • Leadership Change
  • Re-inventing the Corporation

8
  • IDENTIFYING THE CRITICAL CRITERIA Macro Level

Workforce
Economic Incentives
Cost
Quality of Life
Accessibility
Operating Environment
9
  • DEFINING THE UNIVERSE Am I On The Map Yet?

10
  • PHASE 2 Initial Screening
  • Initial List of Candidates
  • States
  • Regions
  • MSAs
  • Filter List Based Upon must-have Criteria

11
  • Initial Filters Am I On The Map Yet?

12
  • PHASE 3 Location Assessment
  • Primary and Secondary Research
  • Quantitative (Demographic, Workforce, Quality of
    Life)
  • Qualitative (Wages, Taxes, Utility Rates)
  • State and Regional ED Organizations
  • Websites
  • RFIs
  • Project Introduction

13
  • YOURE ON THE MAP!

14
  • PHASE 4 The Community Visit
  • Validate Research
  • Workforce
  • Business/Operating Environment
  • Operating Costs
  • Discovery
  • Real Estate options
  • Incentives possibilities
  • Feel of the Community Can we be successful
    here?

15
  • PHASE 5 Negotiation/Selection
  • Real Estate options
  • Incentives
  • Final cost models/evaluation
  • Select best strategic fit

16
THE FINAL CHOICE All of the Pieces Fall Into
Place
17
  • What Creates An INCREDIBLE Journey?
  • Dedicated Project Manager (Single Point of
    Contact)
  • Rapid response to information requests
  • Reliable and accurate information
  • Ability to assemble a team of local, state,
    educational, and utility leaders as the face of
    the community
  • Strong partnership with local business leaders
    and ED sponsors to share their successes and
    challenges in the community
  • Flexibility in creating customized incentives
    package to support project requirements
  • Willingness to CELEBRATE!

18
  • What Creates An INCREDIBLE Journey?
  • Personal involvement by key corporate
    decision-makers
  • Great business location consultant

19
Sangsters TOP TEN Best Practices to Help
Position Your Organization to Compete
20
Sangsters TOP TEN List
  • 10. Dont pretend to be something that you
    arent
  • Align local and regional strengths and assets
    with economic development vision and strategies
  • Quality jobs mean different things to different
    communities
  • Were going after Biosciences here.

21
Sangsters TOP TEN List
  • 9. If you dont know where youre going, its
    pretty hard to get there
  • Its critical to establish public policies to
    support your economic development vision
  • - Transportation
  • - Infrastructure
  • - Education
  • - Culture
  • Perceptions ARE reality especially negative
    ones

22
Sangsters TOP TEN List
  • 8. Put innovative tools in your toolbox
  • Offer a variety of innovative incentive tools to
    meet unique needs of projects
  • - Flexible
  • - Customizable
  • - Streamline application and approval processes

23
Sangsters TOP TEN List
  • 7. Were different we promise!
  • Quality of life is NOT a major differentiator
  • You MUST be able to communicate what
    differentiates you from your competition
  • Its all about JOBS!

24
Sangsters TOP TEN List
  • What is quality of life anyway?
  • Economy rich and diverse enough to provide
    opportunities for two professional households
  • Strong K-12 educational opportunities
  • Environment where housing and income are in
    equilibrium
  • Trip to work is a manageable commute
  • Communities that welcome diversity

25
Sangsters TOP TEN List
  • 6. All for one and one for all (Theres no I
    in team)
  • Take a regional approach to marketing and
    promoting your community
  • The regional organization is MY FRIEND
  • Everyone wins when the region wins sounds
    trite, but its true

26
Sangsters TOP TEN List
  • 5. If you want to win, you have to have quality
    players on the team
  • Assemble a strong team/network of public and
    private sector members that are advocates for
    your mission
  • Engage the team in every aspect of your plan
  • - Strategic planning
  • - Trade missions
  • - Community visits with prospects
  • - FAM trips

27
Sangsters TOP TEN List
  • 4. Show me the love
  • Invest in building and maintaining relationships
    with prospects and those who influence and source
    projects
  • - Target strategic relationships everyone has
    limited resources
  • - Face time is important building trust and
    credibility
  • - Get decision-makers to your community

28
Sangsters TOP TEN List
  • 3. Were ONE big, happy family
  • Take a seamless and integrated approach when
    coordinating project resources
  • - Regional
  • - Local
  • - State
  • - Utilities
  • With compressed process and decision times,
    coordination is critical can be a filter

29
Sangsters TOP TEN List
  • 2. Good information can put you on the map
  • Invest in developing a superior website
  • - Easy to navigate
  • - Current and accurate information
  • - Maps and visuals
  • - Detailed contact info (who to call)
  • Personal touch high level of response with
    current information

30
Sangsters TOP TEN List
  • 1. Become a word in the dictionarythe next
  • Branding can be a differentiator
  • - KCADC - OneKC
  • - Indy Partnership
  • - Charlotte USA
  • - Austin The Human Capital
  • Target, Target, Target
  • - Strategic advertising
  • - Familiarization tours
  • - Frequent touches

31
Best Practices - Serologicals
  • Project
  • - Life sciences manufacturing
  • - 60 jobs average wages of 47,000
  • - 28 million capital investment
  • - Criteria qualified workforce, life sciences
    focus, proximity to raw materials
  • Solution
  • - Lawrence, Kansas (Kansas, KCADC, Lawrence
    Chamber)
  • - State, regional, local partnership to win the
    project
  • - Shovel-ready site owned by city/county
  • - Aggressive and creative economic incentives
    package
  • - Rapid response six weeks from project
    kick-off to announcement

32
Area Development The Consultants Forum
  • Jonathan Sangster
  • Senior Managing Director
  • CBRE Consulting
  • (404) 923-1228
  • jonathan.sangster_at_cbre.com
About PowerShow.com