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Billboards commitment to digital entertainment includes DECA, the worlds first comprehensive ring to

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Grand Horizon Ballroom at UCLA's Covel Center. Attendance: 300 Sponsors & Media Partners Benefit from DECA's Success! ... Mark Cuban. Chairman, HDNet ... – PowerPoint PPT presentation

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Title: Billboards commitment to digital entertainment includes DECA, the worlds first comprehensive ring to


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Billboards commitment to digital entertainment
includes DECA, the worlds first comprehensive
ring tone chart, and a brand new section
dedicated to covering the latest in digital
entertainment.
3
Conference November 4th 5th, 2004 UCLA Tom
Bradley International Center De Neve
Plaza. Attendance 400 Awards Show November
5th, 2004 Grand Horizon Ballroom at UCLAs Covel
Center Attendance 300
4
Sponsors Media Partners Benefit from DECAs
Success!
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The two day conference was marked by informative
panels, thought-provoking keynote addresses,
celebrity appearances, exhibits, presentations,
and the opportunity to network with the
industrys finest.
6
Over 300 of the industrys leaders celebrated the
years best at the Awards Show.
7
What sponsors, partners, and attendees are saying
The scope and breadth of the subjects and the
speaker selections were right on target. - David
Leibowitz, Managing Partner, CH Potomac Nice
job on the conference. The bands were very
good! - John Welch, President CEO, PlayFirst,
Inc.
  • I wanted to congratulate you on organizing an
    extremely successful conference. The panels were
    interesting and lively and the attendees all
    seemed to be getting a lot from the meetings. I
    look forward to attending your future events.
  • - Peri Shamsai, Senior Manager, BearingPoint
  • That was a great conference and dinner - a
    terrific start for a show that could quickly
    become the high-profile digital media conference
    on the West Coast. Congratulations.
  • Jon Potter, Executive Director, Digital Media
    Association
  • Congratulations on putting together such a great
    event last week. Richard Wolpert enjoyed
    participating on both panels, and we both had a
    great time at the awards ceremony on Friday.
  • Matt Graves, Senior PR Manager, Music,
    RealNetworks

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In a post-event survey conducted online, 94 of
DECA attendees said they will return next year!
  • Thank you for the terrific and valuable
    Billboard Digital Entertainment Conference
    Awards. It was truly the best professional
    development networking event Ive ever attended.
    Please keep up the great work and let me know if
    we can ever be of service to you.
  • Griff Morris, VP, the GRAMMY Foundation
  • Congratulations on a very successful conference
    in Los Angeles. I thoroughly enjoyed the event
    and felt it was very well handled both
    substantively and procedurally. Also, the two
    day format in a relaxed setting allowed a good
    deal more networking than the usual event we
    attend and many people privately commented very
    favorably.
  • - Aydin S. Caginalp, Partner Chair of the
    Entertainment and New Media Group,
  • Alston Bird LLP
  • Just wanted to say congrats once again for what
    I felt was a very successful first year event.
    The attendees all seemed to be getting real value
    out of the sessions and of course the networking.
    And the awards show/dinner also went very well.
    I was impressed all around.
  • Kelli Richards, Principal, The All Access Group
  • Great Conference! I enjoyed the panel
    discussions, the receptions were nice, and the
    dinner on Friday night ... really impressive!
    Thank you for allowing us to be a part of it.
  • - Jon F. Butler, EVP, Mediaport Entertainment,
    Inc.

9
DECA Has Star Power
Todd Rundgren Recording Artist, Songwriter
Producer captivated the capacity audience.
Seamus Blackley Agent, CAA Co-Creator of the
Xbox Game Platform kicked off the Conference with
an informative and entertaining keynote.
Mark Cuban Chairman, HDNet Owner, Dallas
Mavericks started off Day 2 with an impressive
keynote and visual presentation.
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  • DECA and its sponsors enjoyed extensive brand
    recognition throughout the digital entertainment
    industry for months leading up to the event and
    after it was over. Promotional efforts for DECA
    began in July and continued through November and
    included the following
  • Full page ads in Billboard, BusinessWeek,
    Brandweek, Mediaweek, The Hollywood Reporter,
    GamePro, GameStar and more.
  • Web banners and other advertising on
    Billboard.com, Billboard.biz, TheHollywoodReporter
    .com, Brandweek.com, Mediaweek.com, GamePro.com,
    DigitalMediaWire.com, Wired.com and more.

DECA Print Advertisement
Still frames of DECAs Animated Banner
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  • Promotions Continued
  • Regular press releases
  • Regular E-mail blasts
  • 5,000 piece postcard mailing
  • Personal letters to past Digital Media Wire event
    attendees
  • Presence at annual digital and entertainment
    focused events like Plug.In, EMX, and Inside the
    Music Upfront.
  • And more
  • In addition, the worlds only all-high definition
    television network, HDNet, filmed the Conference
    Awards show and will be broadcasting it several
    times to audiences of over 2 million subscribers.

DECA Postcard
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The honor bestowed upon the DECA winners is
signified by the official DECA Winners Seal,
which is being used on product packaging,
websites and advertisements to be seen and
recognized as a symbol of excellence by millions
of consumers worldwide. Some of the companies
currently proudly displaying the DECA Winners
Seal include NCSoft, RealNetworks, XM Satellite
Radio and NASCAR.
13
DECA In the Press
DECA has been receiving massive press coverage
for being the most important first event of its
kind, including
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