Search Engine Optimization(SEO) in 2012

1
Scenario of SEO in 2012
2
Old School SEO
Optimize Title
Keyword in URL
Include Keyword in Title
Optimize Meta Tags
Keyword in alt attribute of Image
Keyword in Header Tag
Keyword and related terms used in the content
Optimize Internal Links
http//www.cadeninternetmarketing.com
3
Enter Social Media Platforms
http//www.cadeninternetmarketing.com
4
Contemporary SEO
Social Media Signals
User Intent Page Content
User Engagement
Authorship MarkUp
Brand Name Awareness
http//www.cadeninternetmarketing.com
5
Social Media Signals
Social Signals
Referral Traffic Increases
Increase in Number of Incoming Relevant Links
Favourably Affects the SEO Value !!
http//www.cadeninternetmarketing.com
6
User Intent Page Content
User Intent See Apple (fruit) on the website
that is ranking for Apple
Page Content Talks about Apple Inc
Results in your Visitor just Bouncing Off !!
http//www.cadeninternetmarketing.com
7
User Engagement
Increase in User Engagement Metrics affect the
SEO Value POSITIVELY!
http//www.cadeninternetmarketing.com
8
Authorship MarkUpRel Author
Improves the Click through Rate for your website
in SERPs !
http//www.cadeninternetmarketing.com
9
Brand Name Awareness
Click through Rate for Domains identified as
Brand names is higher
Key TakeawayBrand Awareness is as important as
SEO campaign!
http//www.cadeninternetmarketing.com
10
Contact Us

• http//www.cadeninternetmarketing.com/reach-us/
• info_at_cadeninternetmarketing.com
• Call Us at 9167317220/1

http//www.cadeninternetmarketing.com