The Role of Street Marketing - PowerPoint PPT Presentation

About This Presentation
Title:

The Role of Street Marketing

Description:

INTERNATIONALIST MARKETING THE BOOTH.net CONFIDENTIAL- The ideas Contained within are the confidential intellectual property of I.M./THEBOOTH. Any use of these ... – PowerPoint PPT presentation

Number of Views:102
Avg rating:3.0/5.0
Slides: 30
Provided by: theboothN
Category:
Tags: marketing | role | street

less

Transcript and Presenter's Notes

Title: The Role of Street Marketing


1

INTERNATIONALIST MARKETING THE BOOTH.net
CONFIDENTIAL- The ideas Contained within are the
confidential intellectual property of
I.M./THEBOOTH. Any use of these concepts, verbage
or photos is illegal without the express written
permission of its owners. By further reading
this document you are acknowledging acceptance of
these terms.
2
WINTER MUSIC CONFERENCE 2005 MIAMI
I.M./thebooth.net Capabilities deck prepared for
Lunada Bay
3
The Concept
Q What makes this party unique? 1) It takes
place from 530-1000pm. 2) Our guest list of
tastemakers will be contacted well in advance and
presented with an exclusive invitation to a
behind the scenes photo shoot featuring hot
models wearing your product. 3) It takes place at
the freshest and coolest new location on the
beach. 4) The dj talent is internationally
known. 5) We will feed our guests in a relaxed,
poolside, networking environment. 6) We allow and
encourage guests to interact with the clothing
racks, make-up artists and photo shoot.
I.M., Mir-Media, Mac Cosmetics, Bacardi() and
Lunada Bay() Present the Wednesday WMC Cool Down
and Photo Shoot. I.M./Mir-Media will select a
group of magazine editors, fashionistas, artists,
trend-setters and tastemakers and invite them to
the hottest party of the week. With over 150
party options over the course of the week, this
mid-week mixer/pool party is the place to slow
down, compare notes, grab a bite, listen to top
downtempo djs, witness a professional photo shoot
behind the scenes and network with the hippest
crowd at the conference.
() tbc
4
At A Glance
What We Know
Thousands of tastemakers descend on South Beach
every year for the WMC. Every year new products
are showcased, branded and celebrated at select
parties. Past promoted products include LRG
Clothing, Nike, Trace Magazine, The Fader, Red
Bull, URB Magazine, Etonic and countless music
labels and aritsts. With years of experience in
party planning for the WMC we are proud to
present our idea for your consideration. We have
a way to make a mark on an elite group of
tastemakers.
Who I.M. / Mir-Media / MAC Bacardi and
YOU!!! www.thebooth.net www.mir-media.com
What WMC Cool Down Mixer featuring A
Live Photo Shoot, Cuban Buffet, Sponsored Bar,
and DJs Victer Duplaix and King
BrittPoolside. Where Hotel Victor So. Beach
(Opens Jan. 2005) When March 23 2005 530-10pm
5
Decorated by Paris designer Jacques Garcia, the
Victor moves beyond Miami Beach minimalism with
lush colors and fabrics, including satin
headboards and custom carpets. There will be sexy
bars and VIP areas, a jellyfish aquarium,
oversized daybeds for poolside snuggling and a
unisex Turkish steam bath.
The Venue Hotel Victor
Im very unique Victoria Prado has catered to
A list guests in London and Miami. Shell do the
same when the Hotel Victor opens in January at
hip South Beach.
Every detail counts when you're catering to a
celebrity-driven crowd. First, there's location
The Victor is on see-and-be-scene Ocean Drive
adjacent to the Versace mansion.
6
The Talent
Vikter Duplaix Hollywood Records
Rarely will you find a talent whose vision
supersedes the boundaries of genre, until you
have met King Britt. This Philadelphia native has
found a way to escape the boundaries of a single
category of music by expressing his creations
through deep house, hip-hop, broken beat,
nu-jazz, funk and afro-tech. He has been honing
his DJ and production skills for the greater part
of a decade. The result a pioneer of all things
soulful, rhythmically textured and melodically
provocative. (fivesixrecords.com)
VIKTER DUPLAIX Hollywood Records,!K7 - Hes one
of Philadelphias finest having worked with the
Roots and Jill Scott. Hes known for his smooth
house mixes with live vocals.http//hollywoodreco
rds.com/
7
Images from WMC 2004 Fashion Shows, Pool Parties,
Clubs, Media Coverage, An International Crowd of
Trendsetters, Warm Weather and of course The
Music
8
CLIENT ETONIC SPORTSWEAR OBJECTIVE TO
CREATE RELEVANT PREMIUMS AND SATURATE THE WINTER
MUSIC CONFERENCE.
WMC 2004 I.M./Etonic Pool Party Sherbourne
Hotel Customized tanks, shoe displays and vip
section
9
I.M. Strikes Again! Magic Convention 2004 Product
seeding and branding for Adidas, B Sweet and
Etonic Sportswear.
10
Images from SxSW 2004 3/16-3/20 2005
11
COACHELLA!!! 2004 Indio 80,000 People I.M.
Branding Customized tanks, wristbands and
tees. I.M. TEAMS SATURATE PREMIUMS
12
ABOUT US
Internationalist/The Booth is the brainchild of
Charlie Collins. Originally created as an
alternative nightlife outlet in 1992,
Internationalist became the only weekly choice
for a very diverse and conscious clientele. In
addition to introducing such acts as Ozo Matli,
the Black Eyed Peas and Jamiroquai, the club
became the perfect stage to acquaint new products
with a highly sophisticated acid-jazz, fashion
forward, multicultural audience of trendsetters.
By 1995, the phrases street team, release
party and non-traditional entered the ad
world vocabulary. Internationalist became not
only a weekly promotion Mecca, but we soon
expanded our staff and services to include a full
range of marketing resources including original
concepts like The Booth.
AMOR LOZAN0 SALES - LA
KEMBO, SANDY WIL BRIZEL
NICOLE FIGUEROA COLLEGE MARKETS
CHARLIE COLLINS PRESIDENT
YOHANNA BAEZ RESEARCH/ADMIN
CHRIS COLLINS SALES/SEEDING
DUB ASHER OPERATIONS
The Booth is a promotions and marketing showroom.
It is the first of its kind. THE BOOTH was
originally conceived as a city concierge desk and
complimentary goods and services distribution
center. We launched our flagship in a 3500 sq.
ft. converted hotel lobby, in the middle of
Hollywood, on the Walk of Fame. Consumers fill
out tastemaker surveys in exchange for an array
of promotional products from film, television,
music, fashion and food industries. In providing
goods and services to the general public, we
realized that we were part of an important
exchange. We fully realized the impact of
grassroots marketing by creating a full time
premium distribution center. We were influencing
entertainment choices and creating a brand new
advertising outlet. With over 10 years of
marketing experience I.M. is the only choice for
many companies. We have identified the best
grassroots companies in the nation and
established a living breathing network. Our
national network of street teams and creative
strategies has proven successful for (at the
time) new bands like Dave Mattews, Tool, P.Diddy
and more. We are pioneers in the art of flyering
and postering. In the age of non-traditional
marketing, we are a staple in the streets. Our
motto.. Almost any product... Just about
anywhere.
13
Guerrilla Marketing Execution
Peer-To-Peer The personal communication of
messages to the target audience by representative
members of the target demographic.
  • During this exchange, our Ambassadors are able to
    successfully communicate information about your
    product as well as convey personal experience in
    the language, look and culture of the target
    audience.
  • This is proven to be the most effective way to
  • Reach your target audience.
  • Receive feedback on every aspect of your brand.
  • Collect valuable current demographic and
    surveyed information on your target audience.

14
Target Marketing Asian / Latin/ Af-Am/ General
Market and Alternative Lifestyles and Cultures
Almost any product just about anywhere.
Thank God she speaks Spanish!
I think Im in love
Bi-lingual Reps cross cultural barriers and get
the branding you need.
15
Ambassador/Representative Training
The I.M. selection process is a critical factor
in our success. I.M. thoroughly qualifies and
trains our street teams, management,
representatives and product ambassadors.
Proper education and brand training makes for
the best representation.
16
CLUB CULTURE AND NIGHTLIFE BRAND AWARENESS LA,
NYC, MIA, ATL, SF, CHI
Kangol Product Placement
Flyer Placement And Saturation
Your Product And/Or Logo Here
Product Seeding I.M. Finds The Pulse of Your
Tipping Point.
Captive Club Audience. Note Poster Placement.
Flyers In Waiting Hands.
Targeting Tastemakers For Over 10 Years!
17
AMBASSADORS AT WORK (Punk Rock Culture)
I.M. Ambassadors representing thetruth.com on the
Vans Warped Tour
Product seeding, branding, non-threatening
interaction and cultural sensitivity are
fundamental to our grassroots campaigns.
Its cool, hes one of us.
This guy is everywhere!
18
INTERNATIONALIST STREET TEAMS TAKE YOUR PRODUCT
TO THE PEOPLE
HAND TO HAND BRANDING CLIENT MAROON 5 TARGET
KCRW CONCERT ATTENDEES PRODUCT NEW ARTIST CD
SAMPLERS
HAND TO HAND TARGET MARKETING PRODUCT SEEDING AND
SIGNAGE CLIENT BMG/WHITE STRIPES OBJECTIVE
CREATE BUZZ AROUND RELEASE DATE AND PROVIDE
TASTEMAKERS WITH EARLY MUSIC SAMPLERS.
19
TAKING THE PRODUCT TO THE TARGET MARKET AND KEY
INFLUENCERS
TARGET SPORTSWEAR TRENDSETTERS LOCATION POOL
PARTY MIAMI BEACH, FLORIDA
20
EVENT STAFFING AND MUCH MORE CLIENT WELLS
FARGO/J.R. NAVARRO OBJECTIVE CAPTURE IMAGES
OF CONCERT ATTENDEES IN FRONT OF THE WAGON,
GATHER PERSONAL INFORMATION AND SEND PHOTOS BACK
VIA EMAIL OR POST. TARGET LATINO/AF-AM
DEMOGRAPHIC SOLUTION I.M. PLACED SPOKESMODELS
AND A CAMERAMAN FOR THE SUMMER CONCERT SERIES AT
THE GREEK THEATER, HOLLYWOOD.
21
OUR NON-TRADITIONAL PAST
IMAGES FROM OUR SCRAPBOOK
These concepts and executions made possible by
GTM/I.M.
Outdoor Marketing (Postering)
Outdoor Marketing (Installation)
truth team members postering in target communities
Adidas graffiti mural for Mad Handle shoe launch
Celebrity-Co-Branding
Internationalist Street Teams Over 10 Years
Experience In The Game!!!
truth sponsors Mobys tour and seeds gear onstage
at all concerts.
22
INTERNATIONALIST STREET BRANDING GUERRILLA STYLE
ADAPTIVE MARKETING
POLE WRAPS
POSTER CAMPAIGNS
STICKER CAMPAIGNS
WHEAT PASTING
GUERRILLA HIT
23
CLIENT HYPE ENERGY DRINK OBJECTIVE CREATE A
CLUB NIGHT PROMOTION SOLUTION ESSENTIAL GROOVES
PARTY 5K EMAIL BLAST, GUESTLIST OF TASTEMAKERS,
BARTENDER PROMOTION FLYER DISTRIBUTION AND
PRODUCT SEEDING AND SAMPLING. FEATURING LIVE
GROUPS, DJ AND SILHOUETTE DANCERS.
24
HIGH IMPACT, LOW RISK, BRANDING AND IMPRESSIONS
tag
tag
tag
GUERRILLA MARKETING REALIZED
Objective Create Brand Awareness at Magic
Fashion Convention Brand HUNG CLOTHING Solution
Saturate the area with stickers and key logo
placement. We placed 5k stickers, conspicuously
and subliminally throughout the convention floor,
lobby and hot spots.
SAMPLE PHOTOS OF Tagged
Marquis Displays, ATMs
and Trash Cans.
tag
tag
OBSERVE
25
DOCUMENTATION
All of our work is documented with wrap-up
reports and photographs. Photos and wrap-up
reports are submitted to our clients via email
and in cd-rom formats and accessible online at
our website with proper login id and
password. Marketing is an adaptive art-form and
requires feedback and adjustment to insure a
proper execution. We excel in effective
targeting strategy and we are aware that it is
often necessary to enhance, augment existing
campaigns to fit changing trends and popular
culture. A weekly or bi-monthly conference call
can bring you the information and market-watch
feedback you need to tailor your promotion
efforts.
26
SOLUTIONS
With over ten years of grassroots marketing and
promotion experience we know a few things for
certain Our clients want A one-stop, no hassle,
safe, reliable and accountable promotions and
marketing resource. We might add affordable to
the list. With print and television rates
skyrocketing, it is possible to create a
quarterly campaign that targets the exact
consumer audience with hand-to hand branding at
a fraction of the cost of say, one major
periodical display ad. We are here to prove
it. Not only are we a full service firm, but our
network is often contracted by ad agencies and
promotion companies that claim our resources for
their own. We are nationally recognized as the
ultimate grassroots resource. The bottom line
is.. we are the industry in the streets.

27
  • A W A R D SUnder the Guidance of GTM, I.M./The
    Booth and Arnold Brand Promotions, the TRUTH
    Campaign was awarded the following accolades
  • The Guerrilla Marketing Campaign of the Year -
    Brand Week (2001)
  • The top award for Cause Marketing - The Gold
    Reggie (2002)
  • The top award for Effective Advertising - The
    Grand Effie (2003)
  • The Award for Achievement and Diversity- Boston
    AD Club (2003)

28
REFERENCES I.M. clients are those companies that
have the desire to reach the trend-setting
Urban consumers or the Tastemakers for Cool"
in global culture. This is just a small sample of
our client list. References, testimonials and a
complete list available upon request.

29
INTERNATIONALIST MARKETING
Contact Information Charlie Collins I.M. 323
805 0150 x233 Charlie_at_thebooth.net Asya Shein
Mir Media 323 913 2824 Asya_at_mir-media.com
ALMOST ANY PRODUCT JUST ABOUT ANYWHERE!
Write a Comment
User Comments (0)
About PowerShow.com