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E-Business Design

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E-Business Design Outline Design and Strategy Phases Why e-Businesses Fail E-Business Design Self-Diagnosis Recent customers, businesses, and technological trends ... – PowerPoint PPT presentation

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Title: E-Business Design


1
E-Business Design
2
Outline
  • Design and Strategy
  • Phases
  • Why e-Businesses Fail

3
E-Business Design
  • Self-Diagnosis
  • Recent customers, businesses, and technological
    trends
  • Reverse the Value Chain
  • Putting customer needs first
  • Choose a Focus
  • Service excellence, operational excellence,
    continuous-innovation excellence
  • Execute

4
E-business Strategy
  • About the uncertain future
  • Based on assumptions, premises, and beliefs about
    customer priorities, technology evolution,
    competition, and the core competencies

5
Continuous Planning with Feedback
  • Allows strategy to evolve through discovery of
    what works and what does not
  • E-business strategy formulation
  • Phase 1 Knowledge building
  • Phase 2 Capability evaluation
  • Phase 3 E-business design
  • E-business blueprint
  • Phase 4 Blueprint design
  • Phase 5 Business case creation
  • Phase 6 Blueprint execution

6
Phase 1 Knowledge Building
  • Enables managers to understand customers
    priorities
  • Categorizing customers
  • Changing customer priorities
  • Targeting customers
  • Adding value
  • Dazzling customers
  • Distributing products
  • Analyzing the environment and industry trends
  • Understanding technology trends
  • Prioritizing in the supply chain
  • Knowing the competitors

7
Phase 2 Capability Evaluation
  • Assessing capabilities
  • Determining strengths and weaknesses
  • Aligning firms vision and capabilities

8
Phase 3 e-Business Design
  • Select design
  • Category killer
  • Unique customer need remain ahead of competition
  • Channel reconfiguration
  • Directly access customers
  • Transaction intermediary
  • Process purchases
  • Infomediary
  • Reduce search cost
  • Self-service innovator
  • Services customers employees can use directly
  • Supply chain innovator
  • Streamline interactions among all parties in the
    supply chain
  • Channel mastery
  • Sales and service channel supplement to existing
    channel

9
Phase 3 e-Business Design
  • Refinement
  • Customer selection
  • Customer experience
  • Customer capture
  • Scope of design
  • Ease of doing business
  • Organizational systems

10
Phase 3 e-Business Design
  • Clarify differentiation
  • Product features
  • Marketing channels
  • Service and support tailoring
  • Brand / image positioning
  • Price

11
E-business Blueprint
  • Map course for creating an integrated enterprise
  • Reduce chaos
  • Balance opportunities for improving app
    infrastructure by prioritizing correctly
  • Achieve the right project mix
  • Fills gap between strategic planning and apps
  • Provides common language for executives
  • Provides info and decision context

12
Levels of Applications
  • Isolated apps
  • Collection of components/modules combined into
    one unit that performs one function on a limited
    scale
  • Integrated apps
  • Collection of many apps capable of performing an
    independent function on a large scale
  • App blueprint
  • Family of apps functioning together for a common
    purpose
  • Enterprise framework
  • Collection of app blueprints tightly integrated
    to support the business model

13
Phase 4 E-business Blueprint Planning
  • Active projects are constantly updated, revised,
    and prioritized
  • Prioritize
  • Manages streams of innovation
  • Plans for long-term success
  • Business case for action
  • Details of blueprint plan
  • App implementation
  • execution

14
Phase 4 Prioritization Blueprint
  • Investment in integration
  • Capital budgeting, investing in new technologies,
    and allocating scarce resources
  • Project types
  • Incremental Derivatives, add-ons, and
    enhancements
  • Break-through substantial changes in firm
    foundation
  • Platform new structural foundation

15
Phase 4 Prioritization Blueprint
  • Aim of overall e-business design
  • Scope
  • Classify and analyze the appl frameworks
  • Prioritize
  • Execution plan

16
Phase 5 E-business Blueprint Case
  • Develop clarity of purpose that allows scarce
    resources to be targeted for maximum results
  • Developed using a cross-functional process and
    varying people and and skills

17
Phase 5 Business Case Elements
  • Project Justification
  • Strategic
  • Operational
  • Technical
  • Financial
  • Preliminary Scope of the Project Assessment
  • Organizational
  • Functional
  • High-level app architecture
  • High-level project plan
  • Resource requirements
  • Feasibility Assessment
  • Financial
  • Organizational / Cultural
  • Technical
  • Suppliers, partners, and customers

18
Phase 6 Execution Blueprint
  • Detailed pattern for execution
  • Imperatives speed, efficiency, flexibility, and
    quality
  • Transition from old apps to new apps

19
Why e-Businesses Fails
  • Too many projects
  • Resources / people spread too thin (increases
    cycle time)
  • No tough decision points and poor project
    selection decisions (therefore good projects are
    starved for resources)
  • Decisions based on politics, disputes, and emotion

20
E-Business Plan
  • Used to seek funding for a new or existing
    e-business and serves as a design for operating
    an e-business after it is funded
  • Executive summary (miniature version of complete
    business plan)
  • Vision (long-term goals) and mission (how reach
    vision) statements
  • Description of e-business idea (outline of
    e-business background and business concept)
  • Info on products/services to be offered
  • Analyses on the e-businesss overall industry,
    target market, and competition
  • Marketing, operational, financial, and managerial
    plans
  • Identification of critical risks (SWOT analysis)
  • Exit strategy (tells investors how they will
    recover their investment, and identifies the
    long-term plans for the e-business and its
    principals)

Napier, et al., 2001
21
References
  • Kalakota, R., Robinson, M. and Tapscott, D.
    (2001). E-Business Roadmap for Success 2.0,
    Addison Wesley Longman, Inc.
  • Napier, H.A., Judd, P.J., Rivers, O.N. and
    Wagner, S.W. (2001). Creating a Winning
    E-Business, Course Technology, Thomson Learning,
    Inc.
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