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Media Pack January 2008

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The Mail on Sunday main section is all about live news. ... Test Cricket Series, Wimbledon, the British Open Golf, the Beijing Olympics and the Ryder Cup. ... – PowerPoint PPT presentation

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Title: Media Pack January 2008


1
Media PackJanuary 2008
2
The Mail on Sunday
  • The Mail on Sunday main section is all about live
    news. As always, we'll ensure our six million
    readers are entertained and informed, keeping
    them in tune with everything they need to know
    about current events and the agenda for the
    coming week.
  • As you would expect, news heads up the paper,
    examining the stories of the moment with our
    usual incisive approach. Our investigations team,
    led by Dennis Rice, are at the forefront of
    probing journalism distinguished foreign
    correspondent Barbara Jones sends cutting edge
    stories from the worlds troublespots and every
    week we feature regular guest columns from the
    countrys top thinkers such as broadcasters Jon
    Snow, John Humphreys and politician Dominic
    Lawson. Top-flight columnists Peter Hitchens and
    Suzanne Moore offer their views from both sides
    of the political spectrum.
  • Contact Steve Maddren, Brand Manager
  • 020 7938 7398
  • steve.maddren_at_mailonsunday.co.uk

3
Business finance
  • It has always been The Mail on Sundays aim to
    provide authoritative and accessible financial
    information to a wide audience. And now, our
    business and finance content has moved back into
    the main newspaper to sit within the news
    environment. Our City and business section
    already has a strong reputation for getting to
    the root of the real story and now, with longer
    deadlines, we can get even closer to the heart of
    the Square Mile.
  • We also focus on the constantly changing world of
    individual finance with a new emphasis on wealth
    management. The Financial Mail brand is already
    well-established as a major player in the
    marketplace, renowned for topical and campaigning
    editorial and we intend to continue to build upon
    this good reputation.
  • Our digital division publishes Thisismoney.co.uk,
    the UKs leading financial news and advice
    website.
  • Contact Yasmin Leadbeater, Finance Manager
  • 020 7938 7332
  • yasmin.leadbeater_at_mailonsunday.co.uk

4
Sportsmail
  • At the back of the main newspaper we have that
    most important of sections for our many male
    readers Sportsmail. Since the launch of our
    Football on Sunday pull-out, Sportsmail has been
    able to devote more space to the nations other
    favourite sports, with occasional columns from
    cricketer Steve Harmison, rugbys Mike Tindall,
    John Lloyd on tennis and Sam Torrance on golf and
    regular exclusives, most recently from England
    rugby stars Jason Robinson and Mike Catt.
  • Plus, every week, incisive thoughts and reports
    from our own award-winning writers, including
    Chief Sportswriter, Patrick Collins, voted 2007
    Sports Columnist of the year by the British
    Sports Journalists Association and Chief
    Football Writer, Ian Ridley, who took the Sports
    Journalist of the Year prize at the 2007 British
    Press Awards. Plus award-winning photography
    from Mark Pain and Dave Shopland, voted Sports
    Photographer of the Year at the 2007 Picture
    Editors' Awards
  • Contact Steve Maddren, Brand Manager
  • 020 7938 7398
  • steve.maddren_at_mailonsunday.co.uk

5
Football on Sunday
  • Our full-colour Football on Sunday section feeds
    our readers passion for the beautiful game.
  • A separately numbered pull-out from the centre of
    the main newspaper, the section offers readers
    match reports on all of Saturday's Premiership,
    Championship, League One and League Two fixtures
    and previews of the coming week's games. Incisive
    comment is on hand from our top team of football
    writers, including 2007 Sports Journalist of the
    Year, Ian Ridley 2006 Sports Reporter of the
    Year, Rob Draper and well-known pundit, Bob Cass.
    Plus a weekly column from football legend, Sir
    Bobby Robson, recently honoured by the BBC with a
    Lifetime Achievement Award. In addition we
    feature regular interviews with the games
    leading personalities and book serialisations.
  • Plus a full spread of results to keep even the
    most dedicated fan up to date.
  • Contact Dan Rook, Sales Exec
  • 020 7938 7331
  • daniel.rook_at_mailonsunday.co.uk

6
Sportsmail supplements
  • During the year, we publish a number of sport
    supplements.
  • These are eight or 16-page pull-outs from the
    centre of the main newspaper, entirely devoted to
    a current sporting event.
  • As you would expect from Sportsmail, the
    journalism is of the highest quality, utilising
    our roster of celebrity columnists and
    award-winning journalists and photographers.
  • Our 2008 schedule includes Six Nations Rugby,
    Formula One, Euro 2008, the England v New
    Zealand Test Cricket Series, Wimbledon, the
    British Open Golf, the Beijing Olympics and the
    Ryder Cup.
  • Contact Steve Maddren, Brand Manager
  • 020 7938 7398
  • steve.maddren_at_mailonsunday.co.uk

7
The Mail on Sunday2
  • This is The Mail on Sunday's new lifestyle
    section, easy to read, easy to navigate and
    making the whole package easy to share.
  • Regulars include
  • Review exclusive book serialisations, interviews
    and our behind the scenes look at some of the
    stories currently in the news.
  • Health keeping readers up to date with the
    latest wellbeing advice and ideas for all the
    family.
  • Property with a mix of features written by
    property experts and celebrity writers, the
    section takes a people-led, practical approach
    that is relevant to readers' everyday lives.
  • Travel a firm reader favourite with a mix of
    articles by well-known personalities and
    established travel writers, a stellar list of
    contributors who can be relied upon by our
    globetrotting readers for a candid view of the
    positives and negatives of their experiences,
    offering insight, and practical advice.
  • The Critics our arts and ents section. The
    latest books, film, theatre, music, art and dance
    are reviewed by our discerning and experienced
    team, all of whom are passionate about their
    specialist subject.
  • Contact Steve Maddren, Brand Manager
  • 020 7938 7398
  • steve.maddren_at_mailonsunday.co.uk

8
You a magazine for her
  • You is the original womens magazine in national
    press, providing higher coverage of ABC1 women
    than any other weekly or monthly womens title.
    Its mix of in-depth features and health, beauty,
    fashion, interiors and food pages make it a
    regular read for 2.7 million women (and 2 million
    men) every week.
  • Fashion appears upfront in You magazine with our
    glamorous style pages featuring the must-have
    looks for the current season and beyond,
    encompassing the whole spectrum of design, from
    haute couture to high street and from party time
    to practical.
  • We keep readers up to date with the latest beauty
    news, offering tips and imaginative ideas to
    enhance their lives.
  • With the emphasis on taste and presentation, our
    food pages cover all aspects of the pleasure of
    eating, from ambitious entertaining to everyday
    family meals.
  • Stylish interiors pages and an informative health
    and relationships section complete the package.
  • Contact Julian Elvin, Brand Manager
  • 020 7938 7717
  • julian.elvin_at_mailonsunday.co.uk

9
Live a magazine for him
  • Live is the only weekly mens magazine in
    national press. Editorial content is topical,
    lively and packed with information and
    recommendations for the male consumer on all he
    needs to know about the latest technology, cars,
    style, leisure activities, food, drink and
    entertainment.
  • The magazine is literally sprinkled with star
    columnists, topped and tailed by Dylan Jones and
    Piers Morgan. Dylan is Editor of GQ magazine and
    Piers, who needs no introduction, is the current
    Magazine Design and Journalism Awards Columnist
    of the Year. Our resident foodie is Tom Parker
    Bowles who writes a lively and inventive column
    every week. Motoring passion is provided by TV
    chef James Martin who has a love of all things
    automotive. And regular Reportage writer Jonathan
    Green, who ventures where few journalists have
    gone before, was named Best Feature Writer at the
    2007 Magazine Design and Journalism Awards.
  • TV critic Michael Holden heads up our seven-day
    TV listings which offer a critical review of the
    week's must-see programmes.
  • Contact Julian Elvin, Brand Manager
  • 020 7938 7717
  • julian.elvin_at_mailonsunday.co.uk

10
Inserts
  • Inserts in The Mail on Sunday brands are a
    fantastic way to achieve immediate standout and
    communicate your message to nearly 6 million
    readers.
  • Loose inserts can be carried in both magazines,
    or can be onserted alongside the brands in the
    polybag. Opportunities to insert items of varying
    weight, dimension and pagination can be provided
    by these three options
  • 1) Impactful bound-in inserts are positioned
    within an editorial spread in the centre of the
    magazines and can comprise up to 32 pages.
  • 2)Gummed cards are also available in both
    magazines, offering greater creativity and an
    easy response mechanism.
  • 3) Printing on the polybag is the perfect way to
    dominate the brands in full colour, available
    both regionally and nationally. The polybag can
    carry CDs, DVDs, product samples, fridge magnets
    and large heavy catalogues.
  • All insert options are available nationally,
    regionally or targeted to wholesaler level. The
    minimum quantity is 50K inserts of any type in
    any region. We can also provide an in-house
    targeting system that can identify wholesaler
    locations relating to store location, drive-time
    analysis or identifying customer hot spots.
  • Inserts offer incredible flexibility with
    effective targeting, tailor-made to each
    advertisers particular requirements.

Carlton (London) 580,000 Meridian
(South) 280,000 Anglia (East) 190,000 Central
(Midlands) 372,000 WCTV (South West) 88,000 HTV
(Wales West) 178,000 Granada (Lancashire) 300,00
0 Yorkshire 187,000 Tyne Tees (North
East) 90,000 Scotland 130,000 Ulster 37,000 Co
ntact Tom Jackson, Inserts Manager 020 7938
7320 tom.jackson_at_mailonsunday.co.uk
11
You Gallery
  • The You Gallery is a perfect platform for all
    advertising budgets.
  • This section offers the chance to display
    products in panel-style advertising within the
    female-focused environment of You magazine. A
    wide variety of companies take advantage of this
    opportunity, including fashion, health, beauty,
    house and garden, furnishings and mail order
    brands.
  • Panels are sold in single or multiple units. A
    single panel format comprises headline, 50 words
    of text and a 49 x 105mm image.
  • Gallery is a response-oriented route to You
    magazines five million readers and can be used
    solus or to complement larger display campaigns.
  • Single unit 49 x 104mm
  • Double unit 98 x 104mm
  • Quad unit 98 x 208mm
  • Contact Margaret Godfrey 020 7938 7497
  • Lauren Jones 020 7938 7483

12
Creative solutions
  • The Mail on Sunday has undeniable brand power and
    the editorial endorsement of an advertisement
    promotion or guide can be invaluable in
    strengthening a clients message. Our in-house
    team concentrate on finding creative solutions
    within all Mail on Sunday brands and across the
    DMGT portfolio. These range from advertorials,
    booklets and guides and interactive projects
    through to customer magazines. They are
    effectively a one-stop operation - taking a
    project through from briefing and concept stage
    through to final design and repro - with constant
    client liaison to ensure that the project meets
    all expectations.
  • To view a range of examples, please visit our
    website www.advertising.mailonsunday.co.uk
  • Contact Dan Levitt, Solutions Manager
  • 020 7938 6793
  • dan.levitt_at_mailonsunday.co.uk

13
MailOnline
  • Since its launch, MailOnline has established
    itself as a compelling addition to the Mail
    portfolio. Content is updated throughout the day
    to reflect breaking news and how the main stories
    of the day are developing.
  • As with all Mail brands, the reader is at the
    heart of the site and the top five read stories
    are listed, their ranking changing to reflect
    visitor interest as the day goes on. Video clips
    of recent stories are available, plus a gallery
    of topical images.
  • Mail on Sunday columnist Peter Hitchens and
    travel editor Frank Barrett entertain with their
    blogs.
  • As it is in the newspaper, sport is a well-read
    section with news, features, columnists, Fantasy
    League and an active blog community.
  • Plus the lighter side of life in the TV and
    showbiz section and some very lively message
    boards!
  • E-editions of the whole Mail on Sunday package
    are available to read or download.
  • The whole site is free and this is reflected in
    our numbers November ABCe figures registered
    14.415m unique users, with 115m page impressions.
  • Contact James Dodd, Sales Exec
  • 020 7938 7374
  • james.dodd_at_,mailonsunday.co.uk

14
Circulation
July-December 2007 2,316,002
Millions
Source ABC 1982-2007
15
Sunday newspapers
Thousands
Source ABC July - December 2007
16
Average Sunday circulation compared with full
rate sales
Average circulation
Thousands
Full rate sales
94
89
94
79
96
98
84
36
55
Source ABC July - December 2007
17
Daily newspapers
Thousands
Source ABC July December 2007, FT UK ROI
circulation
18
Average daily circulation compared with full
rate sales
Average circulation
Thousands
Full rate sales
72
85
94
82
83
70
47
82
62
62
Source ABC July - December 2007, FT UK ROI
circulation
19
The Mail on Sunday readership
All Adults 5.8 million ABC1 Adults 3.8 million
The Mail on Sunday
National population
Source NRS July 06-June 07
20
ABC1 Adults
Coverage
Population 26,812,000 Source NRS July 06-June
07
21
AB Adults
Coverage
Population 12,596,000 Source NRS July 06-June 07
22
All adults weekend supplements(mid-markets
qualities)
Coverage
Population 48,442,000 Source NRS July 06-June 07
23
ABC1 main shoppers
Coverage
Population 18,129,000 Source NRS July 06-June 07
24
ABC1 adults with stocks shares
Coverage
Population 8,134,000 Source TGI April
2006-March 2007
25
Adults who own a personal computer
Coverage
Population 36,136,000 Source TGI April 06-March
07
26
Adults who have used the Internet in the last
year
Coverage
Population 34,683,000 Source TGI April
2006-March 2007
27
Adults who have taken a holidayin the last year
Coverage
Population 32,122,000 Source TGI April
2006-March 2007
28
Homeowners with two or more cars
Coverage
Population 16,666,000 Source TGI April
2006-March 2007
29
ABC1 women who read a womens weekly magazine
Coverage
Population 13,756,000 Source NRS July 06-June 07
30
ABC1 women who read a womens monthly magazine
Coverage
Population 13,756,000 Source NRS July 06-June 07
31
All businessmen
Coverage
Population 1,551,000 Source British Business
Survey 2005
32
Your success is our business
  • With a circulation of 2.3 million and 5.8
    million readers, 3.8 million of whom are in the
    influential ABC1 category, The Mail on Sunday is
    a publishing success story. As one of the
    national newspaper markets superbrands it
    continues to prosper in the fast-changing media
    marketplace. Advertising in any one of our
    well-defined brands guarantees high visibility in
    an authoritative and trustworthy editorial
    environment.
  • Display Advertising 020 7938 6000
  • Creative Solutions 020 7938 6793
  • MailOnline 020 7938 7374
  • Inserts 020 7938 7320
  • Fax 020 7937 5320
  • e-mail advertising_at_mailonsunday.co.uk
  • website www.advertising.mailo
    nsunday.co.uk
  • Northern Office 0161 836 5080
  • Scottish Office 0131 247 6730
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