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Latest PPC Myths by Leading PPC Company

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Title: Latest PPC Myths by Leading PPC Company


1
Pay Per Click (PPC) Myths for Newbie
2
What is Pay-Per-Click?
Pay-per-click (PPC) is an online advertising tool
which is used to get direct traffic for websites,
where advertisers pay the publisher when the ad
is clicked by visitors. You pay only when
visitors click on your listing and connect to
your webpage. You don't pay for listing, only you
have to pay when your listing is clicked by
visitors. Either you can yourself mange your PPC
campaign otherwise you can hire any professional
PPC company to do the job for you.
3
Why PPC is the Best Online Marketing Tool?
  • Pay per click yields a high return on investment.
  • Pay per click gives you instant targeted traffic.
  • Pay per click helps to find problems with your
    offering.
  • Pay per click increases brand name of company
    while selling its products or services.
  • However, PPC is a good promotional channel.

4
Pay-Per-Click
When someone search through particular
keyword the Ad will be shown following way
5
What should be Done Before Starting PPC
Campaign
  1. The first thing is that you have to choose right
    keywords for your business. Keywords are
    everything in PPC campaign. So make sure that you
    have selected proper keywords with targeted
    audience.
  2. Think about different types of keywords which you
    can use such as negative keywords by which you
    can optimize your PPC campaign in better way.
  3. Think about your location means exactly in which
    place your ad will be displayed.
  4. Remember to optimize your time actually means
    what time of the day is the best for your ads.
    PPC campaign can be optimized for specific hours
    of the day. So choose suitable hours carefully
    to run your ads.
  5. Determine the landing page for ads. Use those
    pages as a landing page which exactly matches
    with your selected keywords. Do not always use
    home page as a landing page whose information
    does not match with your keywords.

6
Tips for Effective PPC Campaign
  • Separate keywords for each ad group.
  • Make sure ad copy is keyword rich.
  • Target those locations from which you can get
    right visitors.
  • Prepare strong negative keyword list.
  • Select proper landing page.
  • Take care of your account performance.

7
Tips for Effective PPC Campaign
Another most important part is
quality score that you should maintain
8
Let Start Your PPC Campaign
9
For any Queries then Please Contact Us at
Website http//www.indian-seo-company.com/ppc.ph
p E-mail info_at_indian-seo-company.com Phone
No. 91-33-40200838 Address
Y8, Block - EP, Sector V Salt
Lake, Kolkata 700091 INDIA
10
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