Internet advertising

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Internet Advertising- Growth Scope
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Communication -- Media

• There are primarily 3
• communication media
• Print
• Television
• Internet

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Print Advertising
Print advertisements are found in newspapers,
newsletters, magazines etc.
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The elements in Print as a communication medium

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Print
The Recall of any Print ad that we see is 25
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Television Advertising
Television advertising allows us to see and hear
the advertisement.
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The elements in Television as a communication
medium

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Television Advertising
The Recall of any TV ad that we see hear is
50
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Internet Advertising
Internet advertising is advertising over the
Internet.
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The elements in Internet as a communication
medium
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Internet Advertising
The Recall of Internet ad is 85 because here we
SEE, HEAR PARTICIPATE.
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Communication Pyramid
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Internet advertising is growing 2 times faster
than TV ads 3 times faster than Print ads
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Internet advertising scope penetration

• 1.25 billion population
• 350 million internet users
• 250 million mobile internet users and 100
  million internet users
• 75 Percent of Internet users are youngsters.

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Internet Advertising market
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Comparison of Job postings
Study from the job search engine indeed.com
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Three arms of Internet advertising
Web UI (user interface) design
SEO (Search Engine Optimisation)
Social Media
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Web UI (user interface) design
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Website User Interface (UI)

• Images
• Text
• Animations
• Videos
• Chat rooms
• Discussion forum
• Forms
• And a lot more.
• And this is all for the USER
• Communicating on the Web is about Interactivity

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From brochure site to customer centric sites
Today - A Website is the face of your
marketing efforts. Websites have stopped being
designed as "brochure sites. (i.e. only
information based). Look and feel is very
important for the website but the site also has
to encourage the customers to communicate.
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Steps to creating a customer centric site

• Business Marketing objectives
• Usability
• Wireframes
• Prototype
• Look feel
• Testing

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Usability User Interface ( UI)
Everyone knows how to turn pages in a brochure.
Clicking links on a website, however, can go to
any page and get lost People should be able to
understand the functioning of the site
immediately after scanning the home pagefor a
few seconds at most. Usability should not be
thought about after creating the site. Testing
and fixing a website after it has been built is
inefficient and expensive
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Page Layout
Users should find the information they
requirefast

• Have no mess on your web site
• Important things should be on the top
• Allow user easy comparision of information in
  order of high-to-low level importance

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UI in Usability
The image of the man is leaning toward the right,
guiding your eye to the right. After a small
stop there you are taken below to the lower text
and then to the bottom right corner initiating a
Call to action
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Colors in UI Design
Colors are very important in giving a good Look
and feel. Understanding how to use colors is an
integral part in creating a User Interface.
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UsabilityTesting
Usability Testing Process helps to check the
website by testing it on various users.
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UI DESIGN SAMPLES
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Careers

• WEB DESIGN UI DESIGN
• Web Designer (complete site)
• Layout Designer
• CSS / HTML coder
• Flash Animator
• Project Manager
• Web marketing
• Free lancing

Eligibility Graduates with Creative Aptitude
BFA, GD art students
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SEO (Search Engine Optimization)
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What is SEO
Customers are Searching.. So Direct them.
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Rank your website
Your Website Here
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Why is SEO important ?
Creating a site and having it on the internet
will not ensure that a business grows. SEO
basically means getting your page up on search
rankings ,when a user searches for a particular
product or service. The search results
consists of many pages, the key is to get our web
site on the first page and in the top 5
list. Using SEO , we learn how to rank our site
/ page on top in Google, Yahoo, Bing etc.
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SEO Power

• 93 of online (Web) experiences begin with a
  search engine.
• 70 of the links search users click on are
  organic not paid. This shows the importance of a
  good SEO specialist.
• 85 of users never scroll past the first page of
  search results. (SourceMarketshare.hitslink.com,
  October 2011)

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Careers
SEO (Search Engine Optimization)

• SEO Executive
• SEO Strategist
• SEO Manager
• SEM Specialist
• Web Analyst
• Content Writer Editor

Eligibility Graduates with Logical Ability
BCA,Bsc.IT BCS students
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Social Media
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What is Social media?
Social Media is connecting with people, talking
to them, knowing their views sharing your views
about various products services. This helps
in creating a name / Brand for a company and
finally helping in sales. Spending time on
Facebook or Twitter, and connecting with people
is the core of Social media
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Why Social Media ?
Social Media, when used effectively, your views
can reach more people than you dreamt
about. Communication through web allows to
network focus on people who are looking for a
particular product or service. To Design for
the SOCIAL MEDIA is an integral part of any
Marketable website. Dynamic websites, blogs and
social media, are the best activities to develop
and sell products and services.
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Social Media growth
Facebook has 700 million members and
growing... Social Media in India is growing and
is likely to touch 45 million users by 2012.
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Social Media Jobs (The Economic Times Sept,30
2011)
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Social Media Job Profile
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Sample ofSocial Media Success
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Careers

• Social Media Digital Marketing
• Social Media Executive
• Social Media Campaign Strategist
• Social Media Manager
• Social Business Executive
• Social Media Marketer
• Digital Marketing Expert
• Content Writer Editor
• Community Manager
• Content Co-ordinator

Eligibility Graduates with communication
skills BMM, BMS BBA students.
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Industry Requirements in Internet Advertising
Opportunities in Companies Mumbai Pune
Media Agencies
OM Ogilvy One Percept Lowe Lintas JWT Leo
Burnett McCann Erikson Paradigm
Plus Imageheads IBW Communications Graphisads FCB
Ulka Advertising .and many more
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Industry Requirements Internet Advertising
Opportunities in Companies Mumbai Pune
Digital Media Agencies
Ignitee Leadzoomer Web Chutney Big Ideas
Unlimited Admore FlipCorp DigitalPicasso Hungama.c
om Ethinos Id8labs.com Wat Consult .and 100 more
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Industry Requirements Internet Advertising
Opportunities in Companies Mumbai Pune
Web Design Cos.
Digitalvibe KWebMaker Elivepages D-designstudio En
sure Solutions Webzsol.com Five
Online Ecreeds Creativewebsols.com Innovins Image
Online .and 500 more
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Courses
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Some of the successful Edit students
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Under Graduates
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Under Graduates
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Thank you
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