Lead Analysis: The Balance Between Automation and Human Contact - PowerPoint PPT Presentation

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Lead Analysis: The Balance Between Automation and Human Contact

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Lead analysis is a crucial part of the overall sales process. If companies don’t analyze their opportunities appropriately, they risk losing potential sales revenues. Whatever lead management program you adopt within your business, it must have two major components that work seamlessly together: automation and human contact. – PowerPoint PPT presentation

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Title: Lead Analysis: The Balance Between Automation and Human Contact


1
Lead Analysis
  • The Balance Between Automation and Human Contact

2
Lead Analysis
  • Lead Analysis is a crucial part of the overall
    sales process.
  • Companies risk losing potential sales revenue if
    they dont analyze their opportunities properly.
  • A lead management program must have two major
    components automation and human contact.

3
Lead Analysis
  • Without automation and human contact integrated,
    lead analysis would fall flat.
  • Your nurturing program will lack the warmth and
    personalization human contact can provide.
  • Professional sales people know how important it
    is to make live contact with qualified prospects.

4
Lead Analysis
  • How Lead Analysis Helps Better Manage
    Opportunities
  • Typically, a disconnect often exists between
    sales and marketing departments when it comes to
    lead analysis.
  • The sales department may not see the same value
    in the leads that the marketing department does.

5
Lead Analysis
  • To resolve these issues and help create a more
    robust lead management system, automation can
    assist the lead analysis process.
  • Lead analysis should also accommodate human
    intervention. Integrating human intelligence into
    the system can greatly improve lead management.

6
Lead Analysis
  • Integration of Automation and Human Contact into
    Lead Management System Benefit
  • Build better brand awareness
  • Increase the companys market share.
  • Develop better competitive positioning.

7
Lead Generation Companies
  • About the Author
  • Larry Fleischman is Director of Marketing for
    Televerde, a leading B2B provider of sales
    pipeline development solutions. For more
    information about Lead Generation Companies,
    visit http//www.televerde.com/solutions/qualified
    -lead-generation today.
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