Target to Stop Selling Kindle: Norton Medical and Scientific Research & Biotechnology

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Norton Medical and Scientific Research
Biotechnology

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Target to Stop Selling Kindle

• Target, the 2nd largest discount chain announced
  that it will stop offering Amazon's e-reader
  Kindle because of a conflict of interest while
  Barnes Noble and Apple devices will continue to
  be offered.
• According to Molly Snyder, Target spokesperson,
  the decision to drop Kindle e-readers starting
  this spring came after a review of the retailer's
  merchandise, which consisted of evaluations on
  prices and quality of their products.
  However, Norton Medical and Scientific Research
  Biotechnology got a hold of an internal memo
  regarding the removal of Amazon hardware (Kindle)
  from Target stores starting this month and while
  some accessories are to remain in stock,
  shipments of the tablet will stop beginning on
  May 13.

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Before the Minneapolis-based retailer started
offering Kindles in June 2010, Amazon only sold
the tablet on its own website. But after
recognizing the need of customers to see the
products in person before buying, Amazon
approached Target for some sort of partnership,
followed by WalMart, Best Buy and Staples. Even
though most of the Kindle items are being sold at
Amazon, Target's 1,800 stores nationwide have
made it one of the biggest Kindle retailers in
the physical world. In fact, Target has announced
after last year's Thanksgiving that the Kindle
was the bestselling tablet in its stores.
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• Target's move is perhaps due to the fact that
  Apple products are being promoted prominently in
  the store. But Snyder declined to say more but
  We will continue to offer our guests a full
  assortment of e-readers and supporting
  accessories regarding the apparent partnership
  with Apple.
• According to a statement from the retailer, the
  very tight alignment of Kindle with the online
  store Amazon, their direct competitor, explains
  the conflicting interest presented as the reason.
• Target's decision to drop Kindle might also be a
  boycott to manufacturers' using their brick and
  mortar stores to as a showroom of products. This
  often happens as customers go to retailers like
  Target in order to personally check out an item
  and then buy the item online for a cheaper price.
  In fact, Target has already appealed to vendors
  for aid in developing exclusive products and
  rivaling prices online.

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• What we aren't willing to do is let online-only
  retailers use our brick-and-mortar stores as a
  showroom for their products and undercut our
  prices, said a Target in a statement.
• The absence of Kindle from Target stores is not
  likely to stop Amazon customers from visiting
  Target for other products but Norton Medical and
  Scientific Research Biotechnology said the move
  will definitely send a message to Amazon.