Discover The Benefits of Video Marketing Part II - PowerPoint PPT Presentation

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Discover The Benefits of Video Marketing Part II

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Marketing has changed greatly over the years. Whilst some of the traditional techniques are still in use today, the advancement of technology has given rise to some additional possibilities. Online video is one such development and in this article I will discuss the benefits of video marketing and why it is good for your business. – PowerPoint PPT presentation

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Title: Discover The Benefits of Video Marketing Part II


1
Discover The Benefits of Video Marketing Part
IIwww.bit.ly/YTMarketing
2
Lets look at how you can start your own video
marketing. After you have taken the video, you
have to edit and process it into a final product.
Most computers are able to accomplish this task.
A computer that you dont use for anything else
is preferred.
3
Depending on the format, raw video can be very
large. You will need a hard drive with enough
capacity available to handle a large video file.
Your computer will need a great deal of memory
available too. Video editing requires more
memory than other applications.
4
Some cameras, like the Flip camera record video
in a format that produces a smaller sized file.
If you dont have the excess hard drive space or
memory, a camera like this may be easier for you
to use.
5
Visual engaging formatRemember, video marketing
is more successful than print advertising because
of the ability to draw viewers in. If you have
ever seen a great video advertisement, you know
what I am talking about.
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Your goal is to create a video that hits all of
your major selling points in a way that informs
and entertains the viewer at the same time. If a
potential customer is not engaged, they will not
stay on your sales page long.
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That is why you are using video marketing in the
first place. A potential buyer will get the
opportunity to see, hear and experience your
product. That is a whole lot better than just
reading an ordinary sales page.
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Branding yourselfPeople buy from those that
they trust. A company that establishes itself
with its customers will always get repeat
business. Dont you go back to the stores that
treat you the best? Will an ordinary sales page
bond with a customer like that? Of course not.
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This is where video marketing can give you yet
another benefit. Your video is literally
reaching out to the viewer. It is drawing them
into your world. You dont have to establish a
physical presence in your video either.
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Not everyone wants to be in front of the camera.
You could very easily use a video with nothing
but text and pictures. Your product or service
has to be the star of any video marketing effort.
That is the most important thing.
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Video marketing toolsAny job requires the
proper tools to effectively complete it. Video
marketing is no different. Luckily, there are so
many video marketing tools available that you
will have trouble deciding on just one. There are
some tools that are free and some that require
you to pay for them.
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If you decide to handle this part of your video
marketing effort yourself, take the time to do it
the right way. Learn as much as you can about
the tools that you are using. Once again, if you
dont want to do it yourself then you dont have
to. You can easily outsource the job.
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To create more traffic to your site, you should
attempt to get backlinks to your website. That
video that you have can do this for you. As that
video works its way around the internet, it is
building backlinks back to your site. Those
backlinks can mean added traffic and added
traffic could translate to more sales. This is
where video marketing begins to work for you.
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Viral video marketingWe all have heard of a
video going viral. This is easier than you
think. The best way to do this is to upload it
onto a video sharing site. The biggest is
YouTube. Millions of people visit YouTube every
day.
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Each one of them is a potential new customer. If
your video is good enough, people will share it
with their friends. Before you know it, it is
being talked about on Facebook and Twitter. It
just went viral.
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All of these people talking about your video is
driving additional traffic to your site. Basic
video marketing is putting money in your pocket
with very little effort from you. And just
think. This is just the beginning. There is
still more about video marketing that you can
learn.
17
You can start with learning right
here!www.bit.ly/YTMarketing
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