Sponsor Benefits

1
CONCERT SERIESfeaturing The Ten
TenorsFebruary 19, 2013Edmonton, Winspear
CenterSponsorship Opportunities
2
The Canadian Breast Cancer Foundations Concert
Series featuring the Ten Tenors provides

• Unparalleled branding opportunities with the
  Canadian Breast Cancer Foundation.
• Access to an enviable upscale market segment
  with a propensity to support such initiatives.
• Increased awareness of the Foundations vision
  to create a future without breast cancer.
• Continued profile and awareness of the Canadian
  Breast Cancer Foundation Prairies/NWT Region.
• A mutually successful partnership of branding,
  philanthropic messaging, and support of the
  Foundation and a first-class inaugural Foundation
  fundraiser.

3
About the Canadian Breast Cancer Foundation

• Since 1986, the Canadian Breast Cancer Foundation
  has been at the forefront of a nation-wide
  movement to raise awareness and mobilize action
  on breast cancer.
• Today, the Foundation is the leading organization
  in Canada dedicated to creating a future without
  breast cancer. Our investments in vital research,
  education and health promotion programs have led
  progress in breast cancer prevention, diagnosis,
  treatment and care.
• The Foundation works collaboratively to fund,
  support and advocate for
• Relevant and innovative research,
• Meaningful education and awareness programs,
• Early diagnosis and effective treatment, and
• A positive quality of life for those living with
  breast cancer.
• Addressing the needs of Canadians from coast to
  coast, the Canadian Breast Cancer Foundation has
  regional offices in British Columbia/Yukon
  Territory, Prairies/NWT, Ontario and the Atlantic
  Region. The Foundations central office is
  located in Toronto.

4
Realizing Our Mission
We believe creating a future without breast
cancer is achievable. In accomplishing our
mission, we are committed to serve as A trusted
leader Promoting the highest values, principles
and practices to ensure accountability and
effectiveness. A resourceful catalyst Promoting
innovation and supporting meaningful and relevant
work in research and programs, from prevention to
palliation. An effective advocate Demonstrating
our commitment to those living with and touched
by breast cancer, voicing the need for a positive
quality of life today, and in the future. A
respectful partner Collaborating with the
community, donors and sponsors working within a
network of organizations involved in the breast
cancer field actively engaging volunteers,
including survivors that we maximize our
collaborative effort for the cause.
5
Why Sponsorship?

• Sponsorship does not replace advertising, public
  relations or sales promotion. Sponsorship works
  in conjunction with existing campaigns, and often
  provides extraordinary opportunities to
• increase awareness and visibility while
  achieving results,
• increase loyalty,
• reinforce image,
• drive attention to your target market,
• achieve recognition of community responsibility,
• display collateral and information,
• entertain clients, donors and fellow sponsors,
• recruit and retain employees and
• fundraise through merchandise sales.

6
The Ten Tenors
From unassuming beginnings in the mid-1990s, to
a platinum record-selling and international
touring act today, the history of the Ten Tenors
has been anything but standard. Formed by a
group of college friends, constrained by the
seriousness of their elite music school training,
the Ten Tenors found infinitely greater pleasure
in the art of entertainment than the art of
opera. For years they honed their craft touring
throughout the vast Australian outback where
audiences are tough, but appreciate quality and
know it when they see it. The Ten Tenors big
break came in 2002 when they were invited to
perform at the German television event connected
to the Eurovision Song Contest. Within hours,
their tour was sold out, and they were well on
their way to becoming one of the most successful
touring acts in Germany.
7
The Ten Tenors
Further European and Asian countries followed,
and in 2003, they made their US debut. The Ten
Tenors circle the globe ten months of the year,
performing around 250 shows on five different
continents. In 2006, the Ten Tenors embarked on
their most ambitious album project to date.
Recorded in studios in Australia, the US and
Londons famed Abbey Road Studios, Heres To The
Heroes is now available in 27 countries around
the world. In 2008, the Tenor Tenors followed up
with Nostalgica an album of songs most
requested by their fans, and released to
commemorate the groups ten years as a
professional ensemble. With an unparalleled
palette of repertoire the Ten Tenors have taken
their passion for quality music and powerful
singling to such venues as Londons Royal Albert
Hall, the Sydney Opera House, The Shrine
Auditorium their high-octane vocal power and
warrior-like approach to live concert touring
puts them in a class of their own.
8
Sponsorship Opportunities

• Title Patron
• 100,000
• Event name (tbd) with guaranteed industry
  exclusivity and authorization to advertise as
  Title Patron
• Preferred seating for 10 people
• Pre-concert Private V.I.P Reception (4 tickets)
• Post-concert V.I.P Reception Meet the Talent
• Choice of Mens or Ladies Fan Pack CD, concert
  t-shirt, 8.5x11 autographed photo
• Logo in all media advertising, where possible
• Logo on all marketing materials and event
  signage
• Logo and link on website
• Full-page colour back page corporate
  advertisement in concert program
• Title Patron Podium Recognition
• Three year first-right of refusal for subsequent
  patron opportunities

9
Sponsorship Opportunities

• Presenter Patron
• 75,000
• Event name (tbd) presented with (your company)
• Eight concert tickets
• Pre and Post concert V.I.P Reception Meet the
  Artist (2 tickets)
• Logo in all media advertising, where possible
• Logo on all marketing materials and event
  signage
• Logo and link on website
• Half-page colour advertisement in concert
  program
• Presenter Patron Podium Recognition
• First-right of refusal for subsequent patron
  opportunities for 3 years

10
Sponsorship Opportunities

• Gold Patron
• 50,000
• Six concert tickets
• Logo in all media advertising, where possible
• Logo and link on website
• Quarter-page colour advertisement in concert
  program

11
Sponsorship Opportunities

• Silver Patron
• 25,000
• Four concert tickets
• Logo in all media advertising, where possible
• Logo and link on website
• Sponsorship recognition in concert program

12
Sponsorship Opportunities

• Bronze Patron
• 10,000
• Two concert tickets
• Logo in all print advertising, where possible
• Logo and link on website
• Sponsorship recognition in concert program

13
Disclaimer
This is a sponsorship proposal. In it, we have
indicated the elements of a sponsorship package
we consider to be of interest to you, and at the
price at which we are prepared to conclude to an
agreement. This sponsorship proposal may be sent
to a number of parties. We will enter into good
faith negotiations with those parties who
indicate a serious interest in participating in
this sponsorship program. We reserve the right
to determine in our sole discretion which
proposal will be accepted.