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WSI World - Mobile Marketing

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Many internet marketing experts believe that the next wave of Internet marketing will be conducted through the mobile device – PowerPoint PPT presentation

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Title: WSI World - Mobile Marketing


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WSI World World's Leading Internet Marketing
Online Promotion service provider http//www.w
siworld.com/
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Mobile Marketing
  • Many internet marketing experts believe that the
    next wave of Internet marketing will be conducted
    through the mobile device. A large percentage of
    the global population already use their mobile
    phones as their primary or secondary means to
    surf the web, check emails on the go and engage
    on social media marketing platforms. Worldwide,
    30 countries exceed the 100 mobile device to
    population ratio making this a vital platform
    for businesses who want to engage with clients.

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WSI Mobile Marketing Strategies Consist of the
Following
  • Mobile Web Normal websites (that you would
    access from your desktop) arent always
    compatible when accessed from a mobile phone
    they take too long to load and their screen sizes
    dont match the sizes of a conventional web page.
    If a customer accesses a site that takes more
    than a few seconds to load (and requires
    excessive scrolling), they might get frustrated
    and try the next website that pops up in their
    search results.

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  • Mobile Search When Internet users search online
    through their computers, the majority of them
    dont go beyond the first page of results.  When
    you consider the size difference between the
    screen of a computer and a mobile device you can
    imagine how that number of search results being
    viewed decreases with a mobile user.  With
    geo-targeting and location tracking being such an
    intrinsic part of the mobile marketing world, it
    means that it is even more important for your web
    properties to be optimized for local search so
    they come up as high as possible when a mobile
    user does a search on their device.  This,
    coupled with the ability to target internet
    marketing campaigns based on the mobile users
    location (through geo-targeting) provide
    businesses with a new and more relevant means of
    pushing their marketing messages to the consumer
    population.

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  • Mobile Advertising When we are talking about
    internet marketing to mobile users there are a
    number of different strategies that you can get
    involved with.  Below we have highlighted the
    main services we offer under mobile advertising.
  • Multi Media Messaging (MMS)
  • Text Messaging or SMS
  • Mobile Ads on Websites
  • QR Codes

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  • Mobile Apps If you have a Smartphone then you
    will be very familiar with mobile apps and how
    they can enhance the mobile experience for a
    user. Businesses are looking at how they can
    leverage this aspect of mobile marketing to
    further engage their consumer with their brand.
    Mobile apps do require software development and
    platform compatibility must also be considered. 
    As a result, the cost to produce a mobile app can
    be on the expensive side, especially for a small
    or medium sized business.  But if the mobile app
    leads to an increase in brand engagement and
    loyalty it can be worth the investment.

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