Red Card to Child Labour Campaign at the Africa Cup of Nations 2006 by ILO SRO Cairo in partnership

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Red Card to Child Labour Campaign at the
Africa Cup of Nations 2006 by ILO SRO Cairo in
partnership with EgyptsNational Council for
Childhood and Motherhood
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Why football, and why a Red Card?

• International football competitions are
  mobilizing events, covered by a dense network of
  media and followed by a huge public.
• Foul play actions that are dangerous to players
  and penalizing to their team are sanctioned with
  a Red Card.

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• The first Red Card Campaign was launched in 2002
  in partnership with FIFA and CAF, at the ACN
  (Mali).
• In 2002, CAF signed a MOU with ILO on child
  labour.
• In 2003, FIFA and ILO issued a joint media
  release, expressing their will to unite efforts
  to fight child labour.
• Other Red Card Campaigns have been organized in
  national and international football competitions
  worldwide.

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• Numerous world leaders
• and celebrities from sports
• and the arts are actively
• supporting the campaign,
• among others holding publicly
• the Red Card.

Mr. Juan Somavia, DG of ILO
Mr. Joseph Blatter, President of FIFA
Mrs. Nane Annan, Wife of the UN SG
Mr. Roger Milla, football player, Cameroon
Mr. Luiz da Silva, President of Brazil
Mrs. Pierrette Adams, Singer
Mr. Issa Hayatou, President of CAF
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Why Egypt?

• Egypt is hosting the ACN 2006
• 3 million working children (1/6 of all workers)
• First survey on child labour soon published
• First national strategy for child labour soon
  announced

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• The Red Card Campaign at the ACN 2006 (Egypt) is
  organized by ILO in partnership with Egypts
  National Council for Childhood and Motherhood.
• It is launched under the auspices of Egypts
  First Lady, Mrs. Suzanne Mubarak.
• It has achieved broad ILO support (IPEC, DCOMM,
  RO Africa, and SRO Yaoundé).

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• In Egypt too the Campaign is receiving wide
  support.

H.E Aisha Abdel Hady Minister of Manpower, Egypt.
Mr. Ahmed Ezz, Actor, Egypt.
Sheikh Said Mahmoud, Egypt.
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Preparations
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• Launch
• Of the Red Card to Child Labour Campaign
• 19-1-2006
• ILO SRO, Cairo premises

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• Campaign Activities
• in
• Stadiums

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• Electronic displays
• Public announcements
• Playing of the Campaign song and video
• Children wearing T-shirts and caps with red card
  logos

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• Banners

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Distribution of Red Cards to Spectators
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Out of Stadiums Activities

• Airing of a video spot in Cairos public
  transportation and on national and international
  TV
• Airing of the song Red Card by radio stations
• Display of posters in key locations
• Interviews with national and international media
• Mobilization initiatives in communities

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Broad NGO Involvement

• 12 national and international NGOs (AFICs,
  Caritas, CEOSS, ETUF, FEDA, Football Clubs, SFD,
  Scouts, Sekem, NGO Support Centre, Red Crescent,
  Terre des Hommes) 
• Activities discussion groups, children poetry,
  drawings, slogan-writing contests, football
  tournaments, etc.)
• Winners receive prizes with Red Card logos

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Media Coverage
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Follow Up Activities

• Ongoing forum on Child Labour
• Support to national strategy
• (income generating alternatives
• for parents/ apprenticeships, for ex.,
• as alternatives for children positive labour
  inspection, etc.)
• Dissemination of best practices in the fight to
  child labour

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Follow Up Activities (Contd)

• Longer-term awareness raising (Red Card message
  introduction of the SCREAM package)
• Publicity / events for ILOs Child Labour Report
  (May 2006)
• Publicity / events for ILOs
• Child Labour Day (June 2006)

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The IPEC song and video spot of the Red Card
Campaign have been translated into Arabic for the
ACN 2006