THE CONTRIBUTION OF INDUSTRIES FROM THE STATE OF PARAN TO ACHIEVE THE MILLENNIUM DEVELOPMENT GOALS

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THE CONTRIBUTION OF INDUSTRIES FROM THE STATE OF
PARANÁ TO ACHIEVE THE MILLENNIUM DEVELOPMENT
GOALS
YES, WE CAN PARANA ORBIS, MONITORING MDGS
INDICATORS

• Rodrigo C. da Rocha Loures
• President of Federation of Industries System of
  the
• State of Paraná - Brazil
• www.fiep.org.br
• www.fiep.org.br/fiepr/cpce
• www.nospodemosparana.org.br
• www.orbis.org.br

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INSPIRING INITIATIVES

• National Scenario
• Federal Government Social Programs
• School Stipend
• Food Stipend and Gas Voucher
• Family Stipend
• Program for the Eradication of Child Labor (Peti)
  
• Electricity for All
• Literate Brazil and Education for Youths and
  Adults
• ProUni

World Conferences 1992 - Eco 92 / Agenda 21 1993
Conference on Human Rights. Vienna. 1994
World Conference on Population Cairo 1995
World Conference on Women. Beijing 1995 World
Conference on Climate. Berlin 1996 - Habitat II
Conference - Istanbul 1997 - Rio 5 /
Johannesburg Summit 1997 Conference of the
United Nations in Kyoto 1999 Global
Compact 2000 Millennium Development Goals
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Brazilian society involved with the MDG
Brazils Great Contribution Creation of the
universal icons for the Millennium Goals
McCann Erickson Agency
We Can Movement involving large organizations
UNDP, Ethos Institute, COEP Committee, McCann
Erickson, Special Advisers to the Presidency of
the Republic, Banco Real, BankBoston, Banco
Santander Banespa, Ayrton Senna Institute, FIEP,
FIEMG, FIESP, Telefônica Group, Hospital
Einstein, HP Brasil, COPEL, CPFL, ENERGIPE,
CELESC, Pão de Açúcar Group, among
others. National Week of Citizenship and
Solidarity
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THE INVOLVEMENT OF THE FEDERATION OF INDUSTRIES
SUSTAINABILITY, the name for DEVELOPMENT ICONS I
nternational Conference on Sustainable
Development and Quality of Life
Indicators Result Creation of ORBIS
Sustainability Observatory Beginning of
MONITORING of MILLENNIUM INDICATORS for townships
The NEED to effectively MONITOR DEVELOPMENT
issues.
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CREATION OF THE YES, WE CAN PARANÁ MOVEMENT
MOBILIZE social players in voluntary actions
DISSEMINATE structured information PROMOTE
development actions in every city of Paraná.
Testimony ORBIS and the Yes, We Can Paraná
Movement a perfect marriage for this work geared
towards achieving the Millennium Goals by 2010.
Maria Aparecida Zago Udenal Coordinator of
the MNPP
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OBJECTIVES OF THE YES, WE CAN PARANÁ MOVEMENT

• Know and make known the situation of the
  Millennium Goals in Paraná.
• Encourage the voluntary commitment of people and
  institutions to reach the MDG by 2010.
• Create spaces for dialogue, consolidating a
  Paraná work network for the MDG.
• Encourage the execution of projects, programs and
  actions to achieve the MDG in the state.
• Monitor the Millennium Indicators to check the
  progress obtained.
• Encourage the organization of practice
  communities aimed at disclosing and multiplying
  the successful ones.

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STRATEGIES ADOPTED FOR ITS IMPLEMENTATION

• Awareness campaigns regarding the importance of
  the Millennium Goals
• Identification of institutions that develop
  projects related to the MDG in the state. 
• Implementation of an Information and
  Communications System.
• Holding of Dialogue Circles and structuring of
  Local Work Nuclei and Knowledge Circles.
• Elaboration of Reference Chapters for the 11
  regions of Paraná, indicating demands and
  projects to achieve the MDG.

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DIALOGUE CIRCLES
APPRECIATIVE INVESTIGATION Constructivist
methodology, which brings to light the collective
imagination of the dreamed future, planning and
putting shared actions into effect.
THREE ROUNDS HELD in EVERY REGION OF TH STATE, 58
Dialogue Circles and more than 13 thousand
participants.
Testimony I participated in the Dialogue
Circle and understood we could better contribute
by taking the idea to the entire company, to all
the collaborators and excellent ideas have
emerged for cultural change, destined for the
preservation of the planet. Even the companys
catalogs began to indicate responsible
actions. Business owner participating in the
MNPP.
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WORK CIRCLES
Volunteer group formed from the dialogue circle,
comprised of different social agents who have the
role to detail and implement the priorities
established in the Dialogue Circle and monitor
the results obtained.
KNOWLEDGE CIRCLES
Group gathering people with the most diverse
skills, with the responsibility of identifying,
analyzing and technically supporting
opportunities and local projects.
19 DEVELOPMENT CIRCLES structured with more than
150 projects identified.
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SYNTHESIS OF THE PROCESS Effort catalyzing
platform
Testimony I participated in the Dialogue
Circle and understood we could better contribute
by taking the idea to the entire company, to all
the collaborators and excellent ideas have
emerged for cultural change, destined for the
preservation of the planet. Even the companys
catalogs began to indicate responsible
actions. Business owner participating in the
MNPP.
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MOBILIZATION, ACTION AND MONITORING
The Movement is an invitation to ACTION
associated with MONITORING. PARTNERSHIP with
ORBIS Sustainability Observatory ORBIS
collects, manages, analyzes the information and
monitors the indicators, making the results
available so they can subsidize the formulation
of public policies and define programs and
projects geared towards economic and social
development.
Testimony We find it fundamental to have
information, presented in an easy manner to be
understood and assimilated, thus making it
possible to know reality and to take firm and
objective initiatives to improve life in the
cities. Luciana Brenner, Executive Coordinator
of ORBIS
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COMPLEMENTARY ACTIVITIES
We Can Paraná Work Contest Partnership with the
Higher Learning Institutions Nucleus of the
Paraná Council on Corporate Citizenship
(CPCE). Eight Ways to Educate for Sustainability
in Paranás IES Partnership with the Higher
Learning Institutions Nucleus of the Paraná
Council on Corporate Citizenship
(CPCE). National Week of Citizenship and
Solidarity Promoted by the National
Confederation of Industry (CNI) / 10,000
Participants

• The First We Can Paraná Congress Education for
  Sustainability
• (Partnership with the Center for Volunteer
  Action)
• 23 roundtables / 3 mini-courses / 51 speakers /
  994 participants
• 35 exhibiters, with 54 projects / 2000 visitors
• Project Shows
• Celebration of the results of We Can Paraná work
  nuclei actions.
• Six Project Shows decentralized in PR
• 133 projects enrolled and 60 presented
• Reading Is Necessary Writing Contest
• Theme The Best Place in the World (encouraging
  thought on the MDG)
• Conducted by the Eco Futuro Institute /
  Participation of 1200 schools

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MONITORING GRAPHS
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MONITORING GRAPHS
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STUDY ON THE MOVEMENTS CONTRIBUTION TOWARDS
REACHING THE MDG - 2007
- 245 respondents, 185 said they carry out some
project - 77 motivated by the Movement - 65 are
geared towards the Environment and 52 towards
Infant Mortality
Note The 185 projects attend to more than one
objective.
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TESTIMONIES We began to include awareness
about the MDG in the adaptation process for each
new collaborator. Business Owner participating
at the MNPP I became very sensitized with the
MDG, due to the scope they represent in their
entirety and the possibility I have to
participate in the solution be able to
participate in an action structured in goals and
indicators, which is a global concern, highly
mobilizing know that my action, regardless how
small, contributes towards improving the quality
of life is very gratifying. Volunteer at
MNPP Participating in the Movement, I learned
to write projects capture funds and obtain
technical support, which made it possible to act
successfully, with results, improving life in my
community." Volunteer at MNPP

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• Thank you for your attention!
• Rodrigo C. da Rocha Loures
• President of Federation of Industries System of
  the
• State of Paraná - Brazil
• rloures_at_fiepr.org.br
• 55 41 3271-9017
• www.fiep.org.br
• www.fiep.org.br/fiepr/cpce
• www.nospodemosparana.org.br
• www.orbis.org.br