New Ad Format : Windows Live Messenger Expandable Half Banner

1
New Ad Format Windows Live Messenger
Expandable Half Banner
2
A Dilemma
Windows Live Messenger is the No.1 IM
application and I want to advertise in it. But..
The ad space of Half banner limited the message I
can deliver
Here comes the solution..
3
Expandable Half Banner
Mouse over
Muted video started in 234 x 60 Messenger Half
banner
Non-Video Expandable Half Banner is also
accepted.
Expand to a 300 x 250 Video Rectangle with sound
!! User can even enlarge to have full screen
ad! Click here to see a demo
4
Report On top of standard data, enhanced
metric report can also be provided, such as
mouse-over times, video play time, full screen
button pressed times etc.

• Remarks
• Specification 234x60 pixel initial half banner
  ( lt 30k) and 300 x 250 pixel for expandable
  banner (lt100k)
• Video Duration 30 Seconds Max.- All creative
  is subject to MSN approval- Video will play one
  times only, looping / replay must be
  user-initiated- Expanded banner will resize to
  234 x 60 banner automatically when user
  mouse-off
• Full screen experience is available for video
  expandable ad only- Material Deadline 5
  working days prior to the launch day

5
Thank You.Talk To Us About Your Next Online Ad
Campaign.

• Pixel Media HK Limited
• 11th Floor, 43 Lyndhurst Terrace,
• Central, Hong Kong
• General Line 852.2851.2491
• Fax [phone]
• www.pixelmedia-asia.com

Is Interactive Marketing the missing puzzle in
your marketing plan ?
6
Appendix
7
Microsoft Digital Advertising Solution

• MSN Hong Kong, the leading Internet Portal in
  Hong Kong and leader in Communication Tools
  (Hotmail, MSN Messenger, MSN Spaces) and Search
  Capabilities
• Monthly Unique Users
• MSN HK Network 5,509,000
• Hotmail (Active Accounts) 1,361,000
• MSN Messenger 1,523,000
• MSN Spaces 1,443,000

Source MSN Internal Tracking (IDSS), May
06 Audited by PriceWaterHouse Coppers
8
Windows Live MessengerMore and more people are
using Windows Live Messenger
AsiaBUS Nov 05 30 21 26 4 3 3 3 1
MSN Messenger includes MSN Messenger, Windows
Live Messenger and Windows Messenger Market Hong
Kong Universe (Sample) Total population aged
15-64 5,133,099 (1,001) Source Synovate
AsiaBUS Survey June 2006
9
Windows Live Messenger attracts well-educated
young executives those with high household
income
Age
Education
Gender
Job Title
Monthly HHI (HK)
Note Windows Live Messenger includes MSN
Messenger, Windows Live Messenger and Windows
Messenger Market Hong Kong Universe (Sample)
Total population aged 15-64 - 5,133,099 (1,001)
Those aged 15-64 have used MSN Messenger in
past 3 months 1,948,090 (463) Source Synovate
AsiaBUS Survey June 2006
10
IM users are loyal to Windows Live Messenger
Half of them use Windows Live Messenger most
frequently
Which one do you use most frequently? (Among IM
users)
Windows Live Messenger includes MSN Messenger,
Windows Live Messenger and Windows
Messenger Market Hong Kong Universe (Sample)
Those aged 15-64 have used instant messaging in
past 3 months 2,658,258 (600) Source Synovate
AsiaBUS Survey June 2006
11
High Usage of Messenger between 9am and 6pm an
indication of _at_ work usage by working
professionals
AT WORK REACH !