Perth SEO - SEO Glossary.and Terminology - PowerPoint PPT Presentation

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Perth SEO - SEO Glossary.and Terminology


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Title: Perth SEO - SEO Glossary.and Terminology

  • SEO Glossary SEO Search Engine Optimization.

Back links
  • A link to your website from another website.

  • The website content refers to the text within the
    website that is descriptive and tells visitors
    what the website is about.

Domain name registration
  • You need to register the domain name or URL, this
    normally lasts for either one or two years and
    then needs to be renewed. If it is not renewed
    people will not be able to view your website.

Domain name
  • The domain name is the same as the URL.
  • It is the name of your website and normally
    starts with the letters www.

Doorway or Gateway Pages
  • These are pages whose sole purpose is to attract
    visitors to your website, via the Internet Search
  • They are not recommended.

Duplicate content
  • This is where very similar content appears on
    multiple web pages, either within the same
    website or on different websites.
  • This is not recommended.

Google Page Rank
  • This is a number assigned by Google that
    indicates the importance of a website in the
    Google ranking system.
  • The higher the number the better.

Google bot
  • This is the name of the Google spider program.

HTML (Hyper Text Markup Language)
  • This is the code behind a web page which is used
    by the web browser to display a web page.

Indexed Pages
  • The pages on a website which have been found and
    listed by a search engine.

Keyword research
  • This refers to the research that is required to
    see which words or phrases are relevant to help
    promote a particular website.

  • A link on a web page can be either text or a
    picture that when clicked on will take you to
    another web page, either on the same website or
    on a different website.

META tags
  • These are part of the hidden HTML code behind a
    website that can be used to supply some search
    engines with information about the website. 

Reciprocal links
  • A reciprocal link is where two different websites
    link to each other in the hope of improving their
    performance within the search engine listings.

Search Engines
  • These are used by people to search the Web for
  • Common examples include Google, Yahoo and Bing.

SEO (Search Engine Optimization)
  • This refers to efforts to improve a website
    positioning within the search engine results.

Spider, Bot or Crawler
  • These are automated systems used by the search
    engines to find new pages on the Web and include
    them in their search engine listings.

URL (Uniform Resource Locator)
  • This is the web address of a website that
    normally starts with the letters www.

Website design
  • This is the process of designing a website.
  • This takes the original ideas for a website and
    breaks them into separate pages, then adds
    pictures to produce a website that is both
    pleasing to look at and also easy to navigate,
    using links between the separate web pages.

Website hosting
  • Once your website design is completed it needs to
    be copied to a website server host.
  • This is a computer permanently connected to the
    web that holds your website and serves the pages
    within the website to visitors when they visit
    your site.

Website maintenance
  • Once your website has gone live and is available
    to all on the Web, you need to regularly check
    that the website is in good working order.
  • This is necessary as new versions of web browsers
    are regularly introduced and this can affect how
    a website looks or operates.

For Information About SEO
  • Please visit our websitewww.WebSiteSEOAustralia.