Brands and People Performance Expo and Conference

1
Brands and People Performance Expo and
Conference

• People Powering Brands,
• Brands Powering People
• The continued evolution of the
• New York Incentive, Rewards,
• Recognition Expo

2
The Strategy

• Re-brand the show to make attendance a higher
  priority to buyers.
• Help re-brand our industry to get the respect it
  deserves.

3
The Message

• People Power Brands,
• Brands Power People

4
First Year Results

• 1,152 end-user and reseller attendees
• 3,083 pre-registered buyers

5
Top End-Users From Around the Nation (1/3)
Apple Inc. Katherine Adams Apple Corporate
Gifting Rewards Wachovia Securities David
Arden Vice President Crain Communications Jason
Asch National Sales Manager Ford Motor
Company Ben Atkinson Technical Support
Operations Mgr. Yahoo! Hilary Baris Marketing
Program Manager OSI Pharmaceuticals Nikki
Barrett Assistant Buyer LaSalle Bank Laura
Basili Vice President, Event Management NINTENDO
Mary Jo Bastuba Senior National Field
Manager Aeroplan Nathalie Belanger Director,
Non-air Rewards Program Universal Studios
Orlando Michael Borton Manager, National
Accounts Yamaha Corp of America Susan
Boyer National Account Manager Yahoo!
HotJobs Susanna Breese Event Manager EMI
Music Leslie Chinea Sales Director Volvo Cars
of North America Enzo Conciatori Sales and
Marketing Manager Nine West Footwear
Corp. Matthew Correll Dir. Of Profit
Improvement Zenith Dental Chris
Corsette Marketing Director SkyMall Ventures,
Inc. Tom Crouch Director - National
Accounts Hertz Janet Degelman Manager,
Incentive Programs Marketing US Postal
Service Jim Di Feo HR Specialist WNW
Hospitality Management Dave Dickinson President
Bally's Atlantic City Allan Doerr Director of
Marketing American Express Incentive Svcs Lisa
Dorn Director, Merchant Partnerships Time
Consumer Marketing Matt Dunn Creative
Director Microsoft Charles Dworkis Account
Specialist United Nations Development
Programme Catarina Edlund HR Specialist Pfizer
Rosie Esposito Director, Sales Bonus
Rewards Madame Tussauds New York Shelly
Evans Director of Human Resources Revlon Margo
Feltman Senior Planner Sales Information Traveloc
ity Incentives Peter Friend CEO Office
Depot Candy Funke Account Exec. Promo
Products Starwood Hotels Dana Hariton Director
of Brand Training Coca-Cola USA Mark
Harris Strategic Procurement Manager, Marketing
Execution Citigroup Amy Harwood Communications
Manager XpandoMedia Gary Held President
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Top End-Users From Around the Nation (2/3)
NBC Universal Jim Hoffman Sr. VP, Sales
Mktg. Sanofi-Aventis Pharmaceuticals Mike
Hughes Senior Manager, Incentives MyPoints.com
Greg Kaplan SVP-Business Development Swedish
Match Dana Kirby Promotions Manager Walking
Billboard Promotions Karyl Krugley Buyer Aid to
Artisans Andrea Leiser Director of
Communications Ann Taylor LOFT Lori
Leslie Manager, Events Recognition JPMorgan D
onna Levy Recruiting Training Events
Manager Tiffany Co. Lauren Manzi Events
Recognition Workforce Management Jessica
Marquez New York Bureau Chief Siemens Gerry
Mayer Human Resources Saks Fifth Avenue Frances
Mckinnely Human Resources Manager Bloomingdale's
Karen Millar Corporate Services Manager, West
Coast Elizabeth Arden Red Door Spas Forest
Miner Corporate Sales Manager Virgin Mobile
USA Josephine Misyak Director Nike Golf Justin
Morrison Business Development Manager Nikon
Inc. Thomas Myers National Sales
Manager IBM David Neal Marketing
Manager General Motors Kevin M.
Netters Regional Marketing Manager First National
Bank Omaha Justin Norblade Business
Development Six Flags Inc Pamela
Nuzzo Director of Sales Hard Rock Cafe Dana
O'keefe VP Operations Training ProActive/Freem
an Robin O'neil Market Director Financial
Services Costco Wholesale Sarah
Oxarart Regional Supervisor Meetup, Inc. Linda
Paul Director of Human Resource
Development State Farm Insurance John
Penn Agent NEW YORK JETS Chris Pierce Sr. Dir.
of Merch. Vanguard Travel Unlimited Lori
Raduenz President American Airlines Cari
Rae Manager, Incentive Products Yeshiva
University Jim Reckert Director Web Marketing
Association William Rice President Utix Group,
Inc Scott Robinson SVP Strategic
Alliances Corporate Sport Incentives Stephanie
Robson Director of Sales and Marketing
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Top End-Users From Around the Nation (3/3)
Disney ABC Cable Networks Group Monica
Rodriguez Manager, Premiums White Tulip
Occasions Candace Rosenberg Partner HOTLINK Jac
k Schecter, Mas, Cpim VP Bus. Development
Bridgetstone Firestone North American Tire Rob
Schultz Brand Promotions Manager Kimberly
Clark Nelson Sibaja Human Resources
Director Panasonic Phyllis Simerman Sales
Admin. RewardTV Emily Skolnik Marketing
Director IP Casino Resort Spa Kimi Smith IP
Rewards/Special Events Manager Honda of America
Mfg., Inc. Pamela Snyder Event
Coordinator Dunkin' Donuts Brand Inc. Ruth
Swanson Marketing Manager Boy Scouts of
America Jeanne Swenson Meetings Specialist All
Nippon Airways Co., Ltd. Noboru
Takemoto Assistant Manager Tropicana Casino
Resort Cheryl Thomas Purchasing
Manager Williams-Sonoma, Inc. Peter
Thornton Account Executive - Business
Sales sears Matt Vidalis Sales
Manager REEBOK Bob Wheeler VP Sales Sirius
Satellite Radio Lisa Wysocky Manager, Sales and
Retention
And More
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Positive Buyer Feedback

• General Motors Executive VP Kevin Netters
  attended nearly every education session at this
  years show, and said he expected to bring in
  more employees next year.
• Attendees and exhibitors said they liked the
  boutique feel of the show and the education. We
  met some great prospective new suppliers for our
  program, said Francine Sternthal, Manager of
  Non-Air Rewards for Aeroplan, a Canadian loyalty
  marketing company, and picked up some
  interesting advice from other program managers
  and experts.

9
Exhibitor Feedback

• Nearly 40 have already confirmed for 2008

10
What Worked

• The VIP Program
• The how-to education
• The whats new seminars
• The focus on people and brands
• The entertainment

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2008 Plan

• Move Wed.-Thu. May 7-8 at the Hilton
• Expand the VIP Program
• Focus on the boutique feel
• Put all education on the show floor
• Brand name speakers on each day
• More Whats New seminars
• Put food and refreshments on the show floor
• Start the show at 930 a.m.
• Expand the concept of a Manhattan experience

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New Dates and Venue

• Hilton offers spacious, airy halls
• Two large freight elevators and staging area
• One block closer to mid-town Manhattan
• Room for on-floor education on each floor
• Availability of on-floor food and refreshments
• A spectacular penthouse for entertainment
• No conflict with Memorial Day holiday
• Wed.-Thu. May 7-8 at the Hilton

13
Enhance the VIP Program

• Offer special incentives to key buyers
• Provide a concierge program
• Enable key buyers to have their own brand
  experience.

14
The Brand Experience

• Profit from the boutique format
• Carefully grow the show by managing the
  exhibitor-to-buyer ratio
• Have lunch and refreshments on the show floor
• Change day one show hours to 930am to 500pm
• The potential for an evening, penthouse event
  unlike the industry has ever experienced.

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Enhance the Education

• Add a business brand name speaker to each day
• One track focuses on how people power brands with
  help from IMA
• (--Through People Performance Management,
  incentives, rewards and recognition, promotions,
  etc.)
• The other focuses on how brands power people--the
  successful Whats Hot programs on key brand
  categories.
• One program on each floor, with no content
  conflict.

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Continue the Benefits to IMA members

• Your IMA membership almost pays for itself
• IMA members get a 200.00 discount on the booth
  if they sign up before December. 1, 2007

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The Brands and People Performance Expo is more
than a trade show

• Its an opportunity to help
• Restore the Brand of our business
• Enhance the vitality of all of its members
• Thanks to all who help to make this event,
  something we can build on including IMA, IMRA,
  IGCC and the The Forum for People Performance
  Management and Measurement
• SEE YOU NEXT YEAR