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"Striding Ahead" - A Platform For Knowledge Sharing And Enhancement Across Cairn India’s Operational Areas.

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This presentation is about the new CSR Magazine "Striding Ahead" which will be committed towards creating a repository of best practices for community initiatives as a platform for knowledge sharing and enhancement in corporate responsibility across Cairn India’s operational areas. Striding Ahead; as a magazine will focus to engulf Cairn India’s community engagement programmes. – PowerPoint PPT presentation

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Title: "Striding Ahead" - A Platform For Knowledge Sharing And Enhancement Across Cairn India’s Operational Areas.


1
Striding Ahead
A Cairn India CSR Initiative
2
2 I Inaugural Issue Contents
Introduction Strides We Took Defining
Destinations Partners in Our Success Our
Footprints Rajasthan and Barmer Cairn
Enterprise Centre, Barmer Other Assets and
Initiatives Transforming Lives
4 6 8 10 11 13 14 16 21
Conceptualise, designed and developed by
the Communication and Design department of Cairn
India Ltd. Disclaimer The information provided
in this magazine has been gathered from actual
incidents and experiences. The content is sole
property of Cairn India Ltd. and must not be
misused. To post your queries/ questions, write
to stridingahead_at_cairnindia.com Cairn India
Ltd.2011
3
Striding Ahead I 3
W
e, at Cairn India, believe that the basis of
growing economies is about sustainability,
affordability,
inclusiveness and sensitivity towards the
communities in which we operate. Cairn India is
committed to conducting its operations in a
socially and environmentally responsible manner.
This commitment is fundamental to the long term
success and focus on creating value and making a
difference where Cairn India operates through
various community development initiatives.
Corporate Social Responsibility (CSR) is
therefore an integral part of Cairn Indias
business strategy from exploration to
development, and production.
The overwhelming support received
from the various stakeholders across the
operational area has been instrumental to Cairn
Indias
success and it is guided by the
CSR vision, which is encapsulated in the 3 Rs
Respect, Relationships and
Responsibility. Striding Ahead, the new
CSR Magazine will be committed towards creating a
repository of best practices for
community initiatives as a platform for knowledge
sharing and enhancement in corporate
responsibility across Cairn Indias operational
areas. Striding Ahead as a magazine will focus
to engulf Cairn Indias community engagement
programmes. This month we are delighted to bring
to you the inaugural issue focusing on Rajasthan
the Cairn Enterprise Centre.
4
4 I Inaugural Issue Introduction
In 1979, Sir Bill Gammell founded Cairn Energy
PLC, and the company was listed on the London
Stock Exchange in 1988. Sir Bill Gammell became
its first Chief Executive. As the Indian oil and
gas market deregulated in the early 1990s,
Cairns focus turned to this region, which
resulted in the acquisition of Command Petroleum
Ltd. in 1996, an Australian-quoted company
with an interest in South Asia. Cairn Energy
PLC, a FTSE 100 company was one of the first UK
companies to invest in the Indian oil and gas
sector. Ravva in the Krishna-Godavari Basin was
the first offshore oil and gas field to be
developed in partnership with ONGC, Videocon and
Ravva Oil, where Cairn became operating partners
from 1996, working under a Production Sharing
Contract (PSC) until 2019. This was followed
by the Lakshmi gas field in Western India
that was discovered in 2000, which eventually
commenced production in 2002. In January 2004,
following the largest oil discovery by any
company in India since 1985, the Mangala oilfield
in Rajasthan was added to Cairns assets. In
December 2006 Cairn Energy PLC announced the
pricing for the flotation of its Indian business,
Cairn India Ltd. through the Initial Public
Offering (IPO) on the Bombay Stock Exchange and
the National Stock Exchange of India.
Currently Cairn is operating as Cairn India Ltd.,
and the Mangala field and other discoveries in
Rajasthan are expected to contribute significantly
to the energy security of India. Vision and
Core Values Cairn India is committed to the
highest standards of Corporate Social
Responsibility (CSR). It is our conviction that
continuous business growth, sustainable
communities
and the creation of value for our stakeholders go
hand-in-hand. Cairn Indias vision of pioneering
energy enriching lives is built on the foundation
of our core values of pioneering spirit,
teamwork, respect and ownership. These are
embedded in the way we conduct our business and
engage with our stakeholders. Respect for
individuals within the organisation, a healthy
diversity of cultures and professional experience
has helped Cairn to pursue its vision of being
a pioneer in the field of energy. Cairn has
been successfully demonstrating its
commitment towards the communities where it
operates through responsible actions that
help create sustainable livelihoods. For
more than a decade, Cairn has been
undertaking pioneering activities in the field of
energy. Through its technical expertise, Cairn
has built a significant hydrocarbon
resource basein the country.
Governance Structure Cairn India has an internal
control and assurance framework in place which
is closely regulated by the Cairn India
Board. The Board is provided with regular
updates on CSR performance through the Cairn
India Corporate Advisory Board (CAB). The
review is carried out by an independent
internal department which reports to CAB.
Cairn Indias Vision Encapsulates Corporate
Social Responsibility in 3 Rs
RESPONSIBILITY Cairn India is operating in many
areas that face economic, social and
environmental challenges. We have a
responsibility to understand these challenges,
identify the potential impact of our activities
and, through engaging with stakeholders, look for
opportunitieswhere mutual benefit is secured.
RELATIONSHIPS The success of the company would
not have been possible without the consistent
support of all stakeholders, governments,
regulators and JV partners, to the local
communities and the administration of the regions
in which Cairn India operates.
RESPECT People are Cairn Indias key asset and
critical to the business. The entrepreneurial
spirit is underpinned by a depth of knowledge and
a strong set of cultural core values including
integrity, social and environmental responsibility
, team-work and the nurturing of individuals.
5
Striding Ahead I 5
Making learning interactive and participatory
6
6 I Inaugural Issue In the year 2007, the
Cairn IFC Linkage Programme was
Strides we took
established under which the following three
projects were initiated, viz. Enterprise Centre,
Maternal Child Health Programme and Dairy
Development Programme.
The year 2006 marks the actualisation of a unique
programme called TIE (Theatre in Education),
which was taken to schools located in the rural
areas of Barmer. The success of the
Dairy Development Programme is evident as
initially 1, 96,876 litres of milk was produced
under this initiative however today the
production is close to 25,00,000 litres. The
Chief Minister of Rajasthan flagged off Cairn
Indias initiative towards better
education Science on Wheels (Mobile
Science Van), in the year 2010.
7
Striding Ahead I 7 Regional Head-Advisory
Services, IFC South Asia was quoted appreciating
our initiative of Cairn Enterprise Centre By
creating opportunities and building capacity
where needs are greatest, this initiative has
evolved into a model for promoting inclusive
economic growth in frontier and remote regions.
Cairn has set up a new benchmark towards
Sustainable Corporate Responsiveness by
integrating the Enterprise Centre with business
needs and the needs of the local community and
environment. We compliment Cairn on taking such a
pro-active and professional role in standard
setting and community development, he
said. Enterprise Centre was relaunched as
Cairn Enterprise Centre in May 2011 and has
been established as a non-profit organisation,
registered under the Societies Registration
Act, 1860. There was a 5 year MoU
signed between Cairn India and Government
of Rajasthan for carrying on community
development programmes under CEC.
In 2009, the Mobile Health Van project was
launched in partnership with HelpAge India in
Barmer. Presently a total of three mobile
health vans are providing healthcare services in
the remote villages of Barmer. Improved health
status of the community members is success to
the MHV Programme till date approximately 92,500
people have been benefited through this
initiative.
8
8 I Inaugural Issue Defining destinations
partnershipwithlocalauthorities,NGOsand otherorgan
isations.Atthenationallevel, socio-economicstudies
andstakeholder consultationsidentifyappropriateare
asfor socialinvestment,whilstplansaredeveloped thr
oughdiscussionatdistrictandcommunity levels. Econ
omic Development TheobjectiveofCairnsinitiativei
neconomic developmentistocreateanenvironment (andi
nfrastructure)conducivetogenerating
Our Focus areas CairnIndiaiscommittedtostrideahea
d toachievetheMillenniumDevelopment Goals(MDGs)thr
oughvariouscommunity engagements.Itfocusesoninclus
ivegrowth byfosteringsocialcapitalthroughthehealth
andeducationinitiativesandbycreating accesstooppo
rtunitiesandresourcesthrough theeconomicdevelopmen
tandinfrastructure supportinitiatives.Theinitiativ
esaddto localbenefitsgeneratedthroughfocused socia
linvestment.CairnIndiascommunity
developmentstrategiesaredesignedand implementedthr
oughconsultationand
incomeearningopportunitiesthrough optimalusageofhu
manresourcesforthe
Science on Wheels helping sustain interest of
young minds at schools. targetcommunities,andtod
evelop existenceofilliteracy.Thefocusthereforeis
MSMEs(Micro,SmallandMedium Enterprises)forassuming
theroleof vendorswithlargeindustries(including our
own)comingupintheregion.Gender equalityandwomenemp
owerment arehumanrightsthatlieattheheartof develop
mentandachievementofMDGs. Despitetheprogressmade,s
ixoutoften oftheworldspoorestarestillwomen andgir
ls.CairnIndiahasrecognisedthat womenhavenotbeenabl
etoparticipate activelyintheirownemancipationdueto
theirlackofeconomicindependenceand
towardswomenempowermentbyfostering theireconomicin
dependencethroughskill trainingandentrepreneurship
development programmes,supportforcapacitybuilding,
creditandmarketlinkages. Health Healthandwellbe
ingofthecommunities whereCairnIndiaoperates,isamat
terof concernwhichistakenupresponsibly.The focusis
toenhancehealthcareseeking behaviourofcommunitiesr
egarding
Economic Development Health
Education Infrastructure
FOCUS AREAS
9
Striding Ahead I 9
Behaving responsibly towards the Environment
Behaving responsibly towards Society
Behaving Responsibly towards People
OUR CORE
PRINCIPLE honesty and integrity
We seek to make a positive social impact in every
area that we work We respect the rights and
acknowledge the aspirations and concerns of the
communities in which we work
Weavoidnegativeimpacts on the environment
and biodiversity We prevent and
minimise emissions to air, water and land We
operate to minimise our carbon footprint
We develop the potential of our people We foster
a workplace that respects personal dignity, is
non-discriminatory and provides fair rewards We
provide a healthy, safe and secure
working environment
Education for women in the community Infrastruc
ture
CairnIndiaoperatedfocusedcommunityand socialdevelo
pmentprojectsinsupportof
reproductiveandchildhealthandHIV/ AIDSpreventionth
roughhealtheducation andpromotioninitiatives.Cairn
India recognisestheneedtocomplementand supplementt
hegovernmenthealthsystem foreffectiveprimaryhealth
care.Keepingin viewthescatteredhabitationpatternof
the populationatBarmer,Rajasthan,CairnIndia starte
dmobilehealthvaninitiativetoserve remotecommunitie
sofRajasthanwhich wouldotherwisehavelittleornoacce
ss tohealthcareservices.Theinitiativehas providedp
reventative,curativeanddiagnostic
healthcareservicestomorethan92,500 people.Moreover
,collaborativeinitiatives aredrivenwithPanchayatst
ocatalysehealth governancethroughmicrolevelstrateg
ising andplanning.CairnIndiaempowers communitiesto
takegroupandindividual actiontoaddresstheirhealthn
eeds. Education CairnIndiaaimsatenablinganenviro
nment forchildrenandyoungpeopletodevelop andevolve
asresponsiblecitizen.Through
thevariouseducationinitiatives,itfocuses onaccess,
equityandqualityofeducation. Thecompanyrecognisest
heimportanceof appropriateinfrastructure,skilledte
achers, innovativeteachingmethodologyand curriculu
mavailabilityfortheschoolgoing childrenofthedistri
ct.Inadditiontothis,it alsobelievesininnovativemet
hodstomake learningmoreinteractiveandparticipatory
. ProgrammeslikeReadingRoom,Theatre inEducation(TI
E),MobileScienceVanand scienceplaygroundshavehelpe
dbringback andsustaininterestofyoungmindsatschools
.
localcommunitiesintheareassurrounding itsexplorati
on,developmentandproduction sites.TheCompanyworksc
loselywith districtauthorities,representativesoflo
cal selfgovernmentsandcommunitiesonlocal infrastru
ctureimprovementprojectsproviding muchneededroads,
housingandtoiletsfor thedisadvantaged,watertanks,c
ommunity halls,schoolbuildingsrenovationand playgr
ounds.Itrecognisesthecentralroleof infrastructurei
nthedevelopmentagendaand asacontributortogrowth,po
vertyreduction andachievementoftheMDGs.
10
RAJASTHAN Mobile Science Van Skill
Training Programme
10 I Inaugural Issue
PARTNERS IN OUR SUCCESS

Mobile Health Van School Library Programme Dairy
Development Programme Training of Teachers
(ToT) Scholarship to Meritorious students Women
Empowerment Livelihood Programmes Emergency
Ambulance support Programmes Emergency Ambulance
support

International Finance Corporation Government of
Rajasthan Government of Gujarat Government of Sri
Lanka Thomson Reuters HelpAge India Smile
Foundation Multi Commodities
Exchange of India

ESAB, Kolkata

Department of Posts, Government of India
GUJARAT - CB/OS-2

Room to Read India Trust Society to Uplift
Rural Economy (SURE) Agastya Foundation DHARA
Sansthan

School Environment and Energy Conservation
Project Scholarship to Meritorious
students Infrastructure development for
schools Teaching learning aids for
schools Support School Teacher

LEPRA India UNFPA (United Nations
GUJARAT - MIDSTREAM

Agricultural Kiosks Mobile SMS Programme Health
Camps School Library Programme Mobile Science
Van Mobile Health Van
Population Fund) ILFS NIIT LiQVid BNKVS
(Bharatiya Natya

Kala Vikas Sansthan)
11
Striding Ahead I 11 RAJASTHAN
ANDHRA PRADESH - KG ONN 2003/1
GUJARAT

Maternal and Child Health Project School support
Programme
RAVVA

Skill training Programme Vendor Development
Programme Water and Sanitation Programme
ANDHRA PRADESH

Community Health Programme
SRI LANKA

School Library Project
12
12 I Inaugural Issue
Ensuring availability of safe and surplus water
13
Striding Ahead I 13 Rajasthan and Barmer
Rajasthan is an enigmatic state where
tradition and history blend with contemporary
lifestyle. The Indus Valley Civilisation was
present in parts of what is now Rajasthan. The
advent of men in Rajasthan can claim greater
antiquity than many other regions of India. Its
a geological fact that the Aravalli range
of mountains located across in Rajasthan is
older than the Himalayas. The state is known for
its vibrancies in its forts and palaces dance
and music paintings and sculptures theatre
art and temples. Rajasthan is the fourth
highest in attracting tourists in India as many
old palaces and forts have been converted
into heritage hotels. In all, a truly blessed
state of Rajasthan is the heart of Indias rich
cultural
by railway with other cities of India
providing it with new provisions of development.
The location of Barmer, which is on the
India- Pakistan International Border, got
highlighted intensely during the India-Pakistan
war in 1965 and 1971. The discovery of oil by
Cairn India and other minerals has brought Barmer
into visibility. Despite new industrial
developments it continues to be a focal point for
its traditional art, culture, handicrafts, fairs
and festivals. Dyeing and hand-printing of
textiles, embroidery, jute products, woven
textiles and wood-carving are some of the unique
features of Barmer. Apart from the dependence on
art and handicraft Barmer has high dependence on
agriculture and allied activities which is
heritage. As per the census 2011, population of
Rajasthan state is 6.86 crore. The state
has recorded 21.44 growth in the last decade.
As per the provisional results of the census 2011,
a result of low agricultural produce due to arid
land, heavy dependence on monsoons, low rate of
growth of the agriculture sector, sharp slowdown
in the manufacturing
Women empowerment by enhancing their craftsmenship
Rajasthan has recorded 8th highest
population growth in India. Barmer district,
Cairns operational area, is located in the
western region of the state and is part of the
Great Indian Desert Thar. The total population
of the district is approximately 26 lakhs, as per
Government of India Census 2011. The literacy
rate of the district is 57.49 with male literacy
rate being 72.32 and female
sector and low per capita development expenditure,
amongst many others. Apart from art and
handicraft, the focus is towards maximum
utilisation of the large mineral deposits in the
region, which is currently being carried out by
Cairn India in a socially and environmentally
responsible manner. Doing business in a
sustainable manner is fundamental to our
long-term success and we are focused on creating
value and making
our community development initiatives. Corporate
Social Responsibility (CSR) is therefore an
integral part of our business strategy from
exploration to development and production. We aim
to empower our local communities through
sustainable development models, fostering
inclusive growth. To this end, we are working
to address local needs while partnering government
agencies for long term nation
an increasingly significant player in the energy
sector, we will continue to leverage our CSR
activities and partner with local communities to
bring them the benefits of energy development. To
get an insight into what we are doing as part of
our CSR activities, continue reading Striding
Ahead.
41.03. In the year 1899, Barmer was connected
a difference where we operate through
building objectives. As Cairn India becomes
14
14 I Inaugural Issue Cairn Enterprise
Centre, Barmer
Meagre agricultural production,
seasonal migration of youth in search of
jobs, lack of any major industrial activity,
and comparatively low education levels
have resulted in very poor availability of
skilled and semi-skilled manpower from the
local community in Barmer. Lack of
opportunities to develop managerial skills also
resulted in most micro, small and medium
enterprises (MSMEs) operating at low levels.
These were the major impediments for local
communities and MSMEs in participating in the
economic growth associated with the
development of the hydrocarbon discoveries in
the region. Seeing the above, Cairn launched the
Enterprise Centre (EC) in July 2007
and expertise on business practices to local
MSMEs, supporting them to become potential
suppliers and service providers to different
business entities/ contractors and other upcoming
ventures in the region. The EC also helped in the
dissemination of information regarding contracts,
tenders and other relevant business
documents. Following were the objectives of EC
during its operations Trade skill exposure and
enhanced employability for communities in
the Barmer Development Area thereby developing
micro, small and medium enterprises (MSMEs).
in partnership with International
Finance Corporation (IFC) for an initial period
of three years to improve the economic status of
the
Facilitating access to finance for SMEs and
micro-entrepreneurs to establish and expand
businesses.
Enhanced learning experience for the students
people in the remote desert district of
Barmer. The EC commenced operations in Barmer in
July 2007 and was formally inaugurated
Collection and dissemination of infor- mation
on employment opportunities, enterprise
development, government schemes and upcoming
contracts and tenders.
CEC Impact
Details Number of people trained at
the Enterprise Centre
2007 - 08 2180
2008 09 2225
2009 10 2212
Total 6617
in February 2008 in the premises of the
Employability
70 of the trainees were provided
Barmer Industrial Training Institute (ITI) under
a Memorandum of Understanding signed between the
Directorate of Technical Education (DTE),
Government of Rajasthan and Cairn India. During
the first phase (2007 2010) the EC helped
provide information
ECs Basic Skills Programme aimed at imparting
training in construction related trades, such as
masonry, fabrication, carpentry, electrical and
plumbing, in addition to handicrafts - the
traditional skill in the area. This programme
provided
employment opportunities at the end of the
programme 70 of the women trained were
linked to local exporters and contractors
80 of the trainees started their own enterprise
Source Cairn IFC Linkage Programme Evaluation
Report (2011)
15
Striding Ahead I 15 Integrated
Community Development
CEC and Government of Rajasthan to take the
project further for the next five years. During
its term the CEC will focus on cutting edge
training solutions that have an industry linkage,
and hence, chances of greater employability for
the students. The CEC will have a modular
approach and will deliver modules that are
highly specialised and complement the
existing training setup. Within this the CEC will
begin with specialised training on welding.
The specialised training will begin by using
the existing facilities at ITI, Barmer and will be
hands-on and learning-by-doing experience.
During its operations in the first three years EC
created a niche for itself in the state and set
up a unique Public Private Partnership (PPP)
model, driving business growth and establishing
linkages with the local communities. Seeing the
success of the EC during the first phase it
was envisaged to extend the model for
another five years under the aegis of a
Not-for-Profit organisation Cairn Enterprise
Centre (CEC) registered under Societies
Registration Act, 1860 in partnership with
Government of Rajasthan. An MoU has been signed
between CEC Intervention
institutionalised by creating special
facilities at the CEC, within the next one year.
While the welding training is being
institutionalised, Cairn will begin the pilot
phase of the second specialised training on
installation and maintenance of pumps and
valves. CEC is also strengthening the
existing programme portfolio currently offered at
the ITI by adding the soft skill component to
the existing ITI curriculum. These trainings
will include modules on basic computer
literacy, spoken English and basic management
/ entrepreneurship skills.
Skill Development Soft Skill development
courses, Professional courses, Training
of Trainers courses for ITI faculty. Usage of
Mobile Van for Skill development
courses Local Vendor Development Database
management of local vendors Capacity building
training of vendors Provisions for market
linkage Joint certification courses with agency
of repute
Ongoing Programmes at the Cairn Enterprise
Centre Dairy Development Programme Mobile
Repairing Training Genset Repairing
Training Advanced Welding Training for ITI
Students Two Wheeler Repairing Training Spoken
English Course Basic Computer Training
Intervention Basic skills employment programmes
(EP) and Cairn specific employment programmes
(CEP) Semi Skilled General Programmes Self
Employment programmes Vendor Development Total
No of Participants 2008 2009 1045 341 175
64 540 60 2225
2007 - 2008 844 249 - - 929 158 2180
2009 - 2010 662 50 201 475 426 398 2212
Welfare Initiatives Dairy Development Welfare
Initiatives Intervention Life Skill
programme (in school out of schools)
Education initiatives Capacity Building
and awareness of Panchayat
programme
Child Maternal Health
Source Cairn IFC Linkage Programme Evaluation
Report (2011)
16
16 I Inaugural Issue A glance at
our other assets and initiatives
Gujarat Surat (Suvali) Surat is the
commercial capital of the Indian state of
Gujarat. It is one of the fastest growing cities
in India. Schools in Surat are either municipal
schools, run by the Surat Municipal Corporation
or private schools, which in some cases receive
financial aid from the government. The schools
are affiliated to the Gujarat Secondary and
Higher Secondary Education
of Open Schooling (NIOS). Gujarati or English are
the usual languages of instruction. The
government-run public schools lack many
facilities, but are the only option for poorer
residents who cannot afford the more expensive
private schools. As per the census of 2011, the
literacy rate of the Surat is 86.65, which is
considerably higher than the national average of
74.04. The male literacy rate is 91.5 while the
female literacy rate is 81.02. However, school
enrolment is still low and the dropout rate after
7th grade is considerably high. In addition to
this, undernourishment and anaemia is
prevalent in the district with 38 of the
children being
Board (GSEB), the Central Board for Secondary
Education (CBSE) and few
underweight and 10 of them severely undernourishe
d.
Provide financial assistance to students to
pursue higher education
schools are affiliated under National
Institute Improve literacy levels through
increased enrolment and retention in government
schools. One of our flagship projects, School
Environment and Energy Conservation project
has been instrumental in helping bring back
school drop outs. The partner of the project is
Nature Club Surat. Provide financial
assistance to students to pursue higher education
and vocational training. Supplement health
initiatives of the government and provide access
to safe drinking water. Generate awareness on
HIV/AIDS among truckers. Improve local
infrastructure for community dDevelopment.
Our
FOcus
17
Striding Ahead I 17
Andhra Pradesh
Krishna and Guntur
Our
FOcus
Krishna and Guntur are flood prone areas. There
has been a significant shortfall in health
expenditure in these two districts as there are
only 15 PHCs (Primary Health Centres) catering to
a population of 10,47,476 spread across 107
villages in Guntur district and 7 PHCs in Krishna
district for a population of 5,27,104 spread
across 105 villages. An analysis of the health
profiles of the two districts shows a lack of
adequate healthcare services and limited
utilisation of the same due to poor quality
services.
Sensitise Panchayats for collective action on
community health. Improve quality of primary
healthcare and utilisation of available and
added services. Increase knowledge and
awareness of the community about health care
related issues. Ens
uring safe drinking water to improve community
health
East Godavari (Ravva) East Godavari is primarily
an agricultural district and is the second
richest district in the country. However, in
sharp contrast is Surasaniyanam - one of the most
backward villages. It has a population of about
6000 and the major occupations of the people
include agriculture, prawn fishing and petty
labour. Improve community health
by ensuring safe drinking water, improved
sanitation and availability of medication for
the needy. Primary education
through infrastructure development, ensuring
a learning environment, financial assistance
for students and supplementing
government education programmes. Promote
sustainable livelihoods with a special focus on
women and youth through incubation of MSMEs
and skill training for better employability.
Develop and sustain the local economy through
infrastructure development in
consultation with the community and
district administration.
Our
FOcus
18
18 I Inaugural Issue
Midstream TheBarmertoSalayaPipelineprojectisa l
ifelinetothebusinessoperationsandhas beencommissi
onedfortransportationof crudeoiltraversingthrough
twodistrictsof RajasthanandsixdistrictsofGujarat.
Inthe pipelineoperationalareasthebusinesshas tou
chedlivesin250villagesandpartnering withmorethan4
0,000familiesforasymbiotic relationshipthroughinn
ovativedevelopment modelsandmicro-interventionatt
he Panchayatlevel.Closeto20,000farmershave benef
ittedthroughtheagriSMSprogramme andfarmerfacilita
tioncentres.
farmer has a mobile phone connection. We
identified this opportunity and started working
towards making use of mobile phones as a medium
for information dissemination. Reuters Market
Light (RML) is a personalised crop advisory
service for farmers, which provides spot prices
of his chosen crops from nearby markets, news and
crop advice as per his region or crop, and
localised weather forecast in his local language
through a simple SMS. Several studies have shown
that the initiative has led farmers to reap huge
financial benefits ranging from INR 500 to as
high as INR 400,000 due to the reduction in
production risk and marketing risk. This has
resulted in a better standard of living in the
community.
Agri SMS Programme Cairn India has been studying
the mobile
Training programme for the farmers
GSK (Agri Kiosk)
phone phenomenon closely and realised it to be
the biggest opportunity to empower farmers. A
dipstick study conducted across six districts
revealed that almost every
Cairn India initiated projects pertaining to
agricultural awareness across the pipeline route
in all the 250 villages. The project caters to
the need of the
farmers requirement as well as
building awareness on increasing their
productivity and obtaining fair price for their
crop. With this premise, Cairn is partnering with
Multi Commodity Exchange (MCX) and India Posts
with profits and commission received by
the coordinators as well as Department of
Post through sale and purchase of
agri-commodity. Some of the benefits of GSK
include spot and future market price
dissemination, agri-expert
for operationalising the model of Gramin Suvidha
Kendra (GSK) in partnership at 6 districts in
Gujarat. The GSK platform offers the advantage of
working with the Government and multiple
corporate partners, thereby making it an
innovative Public Private Partnership (PPP) model
with a unique rural marketing chain. The model is
self sustainable
advisory, quality warehousing system coupled with
the warehouse receipt financing,
weather insurance, government schemes on
agriculture, NABARD schemes and much more.
Our
FOcus
Strengthening healthcare programmes by
supplementing the Integrated Child Development
Schemes (ICDS) and mass awareness on health
issues. Support to agriculture by promoting
best practices including knowledge on crop
cycle. Value addition to education through
innovative initiatives.
19
Striding Ahead I 19
Sri Lanka The pearl of the Indian Ocean Sri
Lanka, has one of its first written references
found in the Indian epic Ramayana. Today,
Sri Lanka is one of the most sought after
tourist destinations in South Asia. Sri Lanka has
an education system which dictates 9 years of
compulsory schooling for every child. However,
lack of responsiveness of the education system to
the labor market requirements, disparities in
access to quality education, lack of an
effective linkage between secondary and
tertiary education remain major challenges for
the education sector. Since Cairn has obtained
acreage for exploration in Sri Lanka, as part
of Companys social commitment, Cairn is
proactively initiating CSR activities which will
add value to the efforts of the Government as
well as supplement the community needs in this
aspect. Education being one of the prime focus
areas, Cairn has taken the library initiative to
Sri Lanka. Cairn is committed to creating
an environment for children and young community
members to help them evolve as responsible
citizens through its education initiatives which
focus on access, equity and quality of education.
It recognises the importance of
appropriate infrastructure, skilled teachers,
innovative teaching methodology and
curriculum, availability of good books and
learning aids for improving knowledge base
and increase literacy within the society.
In addition to this, Cairn also believes
in innovative methods to make learning
more interactive and participatory. In
alignment with the Governments focus in
building school libraries, Cairn in partnership
with Government of Sri Lanka has decided
to support 27 such libraries in
Moneragala district of Uva province which has
been chosen by the Government to implement the
project on a pilot basis. Cairn will work in
collaboration with the Government of Sri Lanka to
ensure all the libraries are equipped with
appropriate reading material and other
educational tools. In order to maintain
transparency and efficiency in operations,
appropriate reporting formats have been put in
place and monthly monitoring will be initiated to
study the progress of the project regularly. In
all these efforts, Cairn will aim at educating
the youth of the island nation by providing them
with required facilities and resources such as
libraries and books.
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20 I Inaugural Issue
Mobile Repairing Training at Enterprise Centre,
Barmer
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Striding Ahead I 21 Transforming
Lives Mobile Repairing Training Padma Ram
opens his shop at 10 am in Uttarlai market,
Barmer and he finishes his
one and only meal for the day just before opening
the shutters. He already knows that the day is
going to be packed with work and customers.
Currently earning over INR 15000 per month,
Padmas story is a success story. Padma Ram
belongs to a seven member family in Dunda
village. To contribute to the little earnings of
the family he was sent as a labour to Surat,
Gujarat. However, the inhuman conditions to live
Cairn Enterprise Centre Increasing Student Base
7000 6000 5000 4000 3000 2000 1000
and minimal wages forced him to return to his
village. Padma was confused about what to do next
in his life until he came across
0
2007-2008
2008-2009
2009-2010
Total till date
an advertisement in newspaper about
the Mobile repairing training programme organised
by Cairn Enterprise Centre. During the 3 months
course, Padma Ram along with 14 other members was
not only taught the details about mobile repair
but was also oriented about entrepreneurship, like
how to start a business, ways to handle customer
complaints, etc. In addition to this, Padma Ram
was also provided with a micro loan of INR 15000
to start his own enterprise at Uttarlai. From
here on there was no
The training sessions conducted at the Cairn
Enterprise Centre have changed the lives of
thousands. The data includes trainings of various
kinds and formats including Employment
Programmes, Semi Skills Programmes, Self
Employment Programmes, SME Programmes and General
programmes. At an overall level, the trainings
imparted by Cairn Enterprise Centre have received
a positive feedback from the trainees both
in terms of design and delivery. With respect to
the data in the fig, 91 trainees suggest that
they recommend the programmes to others and more
than 70 of them indicate that the trainings
have contributed in enhancing their personality.
The factors primarily contributing satisfaction
are training content, relevance and applicability.
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22 I Inaugural Issue
looking back for Padma as he became most popular
and sought after mobile repairer in the region.
With non-stop business coming in, Padma is now
planning to hire an assistant. Self Employment
Programme Gyani, a simple woman from a remote
village of Kawas is the shining star of her
family and in the league of successful
entrepreneurs around the village. Seen as a
symbol of strength and courage in her village,
Gyani recalls that life was completely
opposite before, and didnt seem to have any
meaning for her when she lost her two year
old child due to illness. She was in a state
of trauma after the tragedy and didnt know how
to move on. For a family of daily wage earners
most of their earnings had gone in the treatment
of the child and this left them in drudgery and
poverty. It was then that Gyani luckily came to
know about the Self Employment Programme being
run at the Cairn Enterprise Centre. She joined
the programme and it gave her a good scope to
focus her attention and hit upon a new mission in
her life. Gyani knew that
it was her only chance and she started attending
the training. In three months she completed the
session and was confident of her handicraft
skills. She began spending two to three hours
daily, and soon started earning close to INR 1000
per month. It was this life changing moment in
Gyanis life which made her believe that she can
make a difference. She soon joined the
additional course in keychain making organised at
CEC for supplementing her income. For the
first time in her life, Gyani started believing
in herself! After excelling in both the
trades, her monthly income doubled to INR 2000
per month. Today she is respected by her
family and the community, as she managed to
help her family survive through the
crisis. Employment Programme Training in Solar
Lamp Repairing Life would never be the same for
Magaram, a resident of Madpura Barwala
village. Today he is one of the most
successful businessmen in the area, including
villages surrounding his. And this massive
change in his life happened over just 6 months.
Magaram recalls, that earlier he was just an
ordinary tailor in his village, earning little
which was not sufficient to meet the daily needs
of his 6 member family. But Magaram had a dream
he wanted to provide the best standard of
education to his children. He thought this dream
would always remain a dream until he came to know
about the programmes in CEC. It all started with
a three week training he underwent at the CEC.
The training was initiated, as solar lamps were
popular in these villages due to paucity of
permanent electric connections. However,
the problem was maintenance and repairing of
these lamps as there was no repairman or service
centre for the same. Every time the villagers had
to travel long distances to get their lamps
repaired. Magaram used this training to learn
repairing of these lamps, as he was informed by
Cairn that this could yield him good results in
the future. During the training, he came in touch
with representatives from Pegasus Solar
Technology Company and was offered to be their
distributor in the area. Pegasus Solar Technology
offered
him INR 150 commission on sale of every solar
lamp and as Magaram was already a trained
serviceman he started getting INR 150 extra for
taking care of servicing of the lamps. Magaram
took this project and soon people in and around
the village began to seek his services. He
attained success and is still known amongst the
villagers as a famous and superior salesman.
Today Magaram sells around 30 lamps per
month earning up to INR 9000 as commission
and for maintenance in addition to his
repairing business which benefits him
immensely. He now earns as much as INR 15, 000
per month and his dream of giving
quality education to his children is no more
just a dream.
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Striding Ahead I 23
Inculcating reading as a habbit in the community
24
CMO Asia Award for Best Corporate
Social Responsibility Practice
Golden Peacock Award for Corporate
Social Responsibility 2011
HelpAge Silver Plate Award 2010
Cairn India Limited 3rd 4th Floors, Vipul
Plaza, Suncity, Sector 54, Gurgaon 122002,
Haryana, Ph 91 124 459 3000, www.cairnindia.com
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