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nike vs adidas

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Title: nike vs adidas


1
Nike vs. Adidas
  • Team
  • Robin Castillo
  • Sirrea Hayes
  • Beth Nichols
  • Ofe Walker

2
Mission Statements
  • Nike
  • To bring inspiration and innovation to every
    athlete in the world If you have a body, you
    are an athlete
  • Adidas
  • To be the leading sports brand in the world
  • Impossible is Nothing
  • http//www.youtube.com/watch?vEPO20PkSztE

3
History
  • Nike
  • 1964 Bowerman/Knight
  • 1970 Waffle Iron
  • 1972 Swoosh
  • 1980s Sport Celebrity Endorsement Growth
  • Adidas
  • 1920s-30s Dassler
  • 1954 Soccer
  • 1960 3-Stripe
  • 1984 Summer Olympics Mainstream popularity

4
Key Leaders
  • Nike
  • Chairman of the Board Phil Knight
  • CEO Nike Mark Parker
  • CFO Don Blair
  • President Nike Brand Charlie Denson
  • Global Operations Gary M. DeStefano
  • Adidas
  • CEO Adidas-group Herbert Hainer
  • Finance Adidas-group Robin J. Stalker
  • CEO Adidas brand Erich Stamminger
  • Global Operations Adidas-group Glenn S. Bennett

5
Industry / Products
  • Nike
  • Athletic Shoes
  • Apparel
  • Sports Equipment
  • Accessories
  • Adidas
  • Footwear
  • Sportswear
  • Sports Equipment

6
Business Structure
  • Nike
  • NIKE
  • Five Subsidiaries
  • Cole Haan
  • Converse
  • Hurley International
  • NIKE Golf
  • Umbro
  • Adidas
  • Adidas
  • Two Subsidiaries
  • Reebok
  • TaylorMade

7
Market Segments
  • Nike
  • Running
  • Footwear
  • Clothing
  • Golf
  • Footwear
  • Clothing
  • Soccer
  • Footwear
  • Clothing
  • Adidas
  • Sport Performance
  • Footwear
  • Sport Style
  • Clothing

8
Competitive Strategy
  • Nike
  • Premium Price Strategy
  • Sponsorship Agreements
  • No Manufacturing
  • Adidas
  • Premium Price Strategy
  • Sponsorship Agreement

9
Core Competencies
  • Nike
  • Outsourcing
  • Adidas
  • Implementation of Joint Operating Model in Europe

10
Distinctive Competencies
  • Nike
  • Adidas

11
Competitive Advantages
  • Nike
  • Adidas

12
Industry Trends / Key Issues
  • Nike / Adidas
  • Sales are Flat
  • Low Consumer Confidence in the Economy

13
Global Issues
  • Nike
  • 2008 Trade Deficit with China
  • Adidas
  • 2008 Global Sports Partnerships
  • 2009 International Day of Peace
  • 2009 DJSI Winner

14
International Ethical Issues
  • Nike / Adidas
  • China Child Labor

15
Sales Strategy
  • Nike
  • Nike.com
  • United States 25,000 Retailers
  • International Distributors, Licensees, and
    Subsidiaries
  • Adidas

16
Key Customers
  • Nike
  • Adidas

17
Key Competitors
  • Nike
  • Adidas
  • New Balance Athletic Shoe, Inc
  • PUMA AG Rudolf Dassler Sport
  • Adidas
  • Nike
  • Amer Sports Corp
  • Callaway Golf Company

18
SWOT- Strengths
  • Adidas
  • 3-Stripe Logo
  • Purchased Reebok to gain presence in North
    America
  • Leader in Corporate Responsibility
    Sustainability
  • Buyer Loyalty
  • Nike
  • Swoosh Logo
  • Innovative Technology Focus
  • LIVESTRONG Campaign
  • Niketown
  • Conservative Finances

19
SWOT- Weaknesses
  • Nike
  • Male Dominate Executive Board
  • Labor Costs
  • Adidas
  • Male Dominate Executive Board

20
SWOT- Opportunities
  • Nike
  • Growth in Mens Footwear
  • Recent Growth in US Market Share
  • Adidas
  • Grow Reebok men
  • Continue Partnership Development

21
SWOT- Threats
  • Nike
  • Under Armour
  • Economy
  • Adidas
  • Economy
  • US Market share shrank 2009

22
Porters Product Substitution
  • Nike
  • Adidas

23
Porters Rivalry
  • Nike
  • Adidas

24
Porters Buyer Power
  • Nike
  • Adidas

25
Porters Supplier Power
  • Intense competition among suppliers keeps
    manufacturing costs low

26
Porters Threat of Entry
  • Nike / Adidas
  • Under Armour

27
Financial Analysis
  • Nike
  • Adidas

28
Ratio 2
  • Nike
  • Adidas

29
Ratio 3
  • Nike
  • Adidas

30
Ratio 4
  • Nike
  • Adidas

31
Acquisitions
  • Nike
  • 1995 Bauer
  • 2002 Hurley International
  • 2003 Converse
  • 2004 Starter Brands
  • 2008 Umbro
  • Adidas
  • 2005 Reebok

32
Divestitures
  • Nike
  • 2007 Starter to Iconix Brand Group
  • 2008 Bauer Hockey to Kohlberg Co
  • Adidas

33
Current Events
  • Nike
  • Adidas
  • 2009 Cirque de Soleil
  • 2012 London Olympic and Paralympics Partnership

34
Sustainability
  • Nike
  • Adidas

35
Strategic Direction / Changes
  • Nike
  • 2007 LIVESTRONG Challenge
  • http//www.youtube.com/watch?vRDfCTJQTpXs
  • 2009 Profitable Stock Split 2 for 1
  • Adidas
  • 2008 Beijing Olympic Partnership
  • 2009 Business Realignment
  • 2009 Sold 15.7 million shares of stock
  • 2009 Cirque du Soleil Partnership

36
Recommendations
  • Nike
  • Adidas

37
M
  • Nike
  • Adidas

38
Bibliography
  • Adidas Impossible is Nothing. (2006, May 10).
    YouTube video posted by sktube. Retrieved
    November 27, 2009 from http//www.youtube.com/watc
    h?vEPO20PkSztE
  • Fredeen, B. (2000, Feb. 1). Knowing Nikes
    Customers. Retrieved November 18, 2009, from
    Fool.com.
  • Footwear Industry in USA. (2008). Retrieved
    November 22, 2009, from http//www.infomat.com

39
Bibliography
  • Hoovers Inc. (2009). Company Discriptions.
    Retrieved November 22, 2009 from
    http//www.hoovers.com
  • LIVESTRONG Challenge 2007 Video. (2007, June 1).
    YouTube video posted by livestrongarmy. Retrieved
    November 27, 2009, from http//www.youtube.com/wat
    ch?vRDfCTJQTpXs
  • Mehta, S. (2009, March 5). Fortune. Under Armour
    reboots. Retrieved November 28, 2009, from
  • http//www.money.cnn.com/2009/01/20/technology/meh
    ta_underarmour.fortune/index.htm?postversion20090
    12613

40
Bibliography
  • 40 under 40. (2009, October 22) Fortune,
    Retrieved November 28, 2009, from
    http//money.cnn.com/galleries/2009/fortune/0901.4
    0_under_40.fortune/index.html
  • Pienciak, M. (2009, September 2009). The Motley
    Fool. Nikes still got no bounce. Retrieved
    November 28, 2009, from http//www.fool.com/invest
    ing/general/2009/09/30/nikes-still-got-no-bounce.a
    spx?sourceisesitlnk0000001_at_mtt1.00

41
Bibliography
  • Conerly, B. (2008, February 5). Seeking Alpha
    website. Nike strategy divide and conquer.
    Retrieved October 19, 2009, from
    http//seekingalpha.com/article/63099-nike-strateg
    y-divide-and-conquer
  • Burke, M. (2008, January 17). Forbes Magazine. On
    the run. Retrieved October 19, 2009, from
    http//www.forbes.com/forbes/2008/0211/082.html
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