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Packaging Design: Key Requirements in the Thermoformed Package Development Process


Do you need custom packaging for your consumer, medical or electronics device? Take a look at this presentation from Flekpak Corp's VP of Business Development, Jim Boley. Also visit – PowerPoint PPT presentation

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Title: Packaging Design: Key Requirements in the Thermoformed Package Development Process

Packaging Design Key Requirements in the
Thermoformed Package Development Process
Packaging Design Projects
  • The goal with any packaging design project is to
    deliver a creative, cost-effective solution that
    meets all customer requirements. To do that a
    thermoformed packaging contractor must perfect
    its development process.
  • Key requirements in the process include team
    expertise, solid two-way communication, advanced
    computer technology and defined phases for
    customer input.

Packaging Design Team Expertise
  • The most important evaluation criterion when
    selecting a packaging design contractor is the
    qualification of the team. What is the teams
    expertise level? Can you substantiate its
    expertise? Have they won any awards?
  • You also need to know about experience as it
    relates to products like yours within your
    industry. If youre a medical products
    manufacturer, for example, does your prospective
    packaging vendor have direct experience in your

Packaging Design Team Expertise
  • Most companies operate in very competitive
    marketplaces. To make sure you have every edge
    possible, you need to have partners working with
    you who can help you succeed. A well-qualified
    packaging team will meet the most demanding
    production requirements.
  • In fact, an experienced team will carefully
    analyze your requirements by considering the
    following criteria
  • Product positioning in the marketplace
  • Type of presentation desired
  • Method of delivery to the end-user customer
  • Aesthetic qualities
  • Perceived value
  • Level of visibility required
  • Level of protection required

Packaging Design Communication
  • Solid communication is the basis to any
    packaging projects success. Members of the
    packaging team must be accessible when you need
    them. The marketplace has become crowded and
    exceptionally competitive.
  • Your product needs packaging that will position
    your product in the best way possible. And, you
    need to get your product to market as fast as
    possible. You will have a difficult time
    accomplishing these feats if you dont have a
    synergistic relationship with your packaging
  • Communication between the customer and the
    packaging design teams members must be easy,
    instant and direct, regardless of location. Its
    important your packaging contractor has
    experience working with remote and multiple
    locations. Your vendor should be able to exhibit
    a formal communication process during your
    selection evaluation.

Packaging Design Communication
  • The process should indicate how and when
    communication will take place. Important items
    to define include
  • Who will be the contacts at your packaging vendor
    for the different aspects of your project?
  • How do you reach each of these contacts and can
    you expect them to be available when you need
  • What are the preferred methods of communication
    for each project phase? For example, when will
    electronic communications be used? When will
    on-site visits be required?

Packaging Design Technology
  • Advances in technology can help produce better
    products in less time and at reduced costs.
    Evaluate your packaging design contractors
    facilities and production equipment.
  • Do they use the latest technology throughout the
    design process? Do they keep abreast of industry
    changes and improvements in technology?

Packaging Design Customer Input
  • Throughout the packaging design process,
    customer input is vital to meeting requirements.
    This input should be part of a formal process
    thats established and communicated before your
    project begins.
  • For example, you should provide feedback and
    approvals at these points in the package
  • Start of project An initial conference with
    your packaging contractor is important to clarify
    your projects goals. The team needs to make
    sure to understand the success factors involved.
    For example, whats notable about your
    marketplace? What purpose will the end product
    serve? What purpose does the package have to
    serve? Does the package require special
    features? Does the design have any material
  • Concept validation Once your packaging design
    team has a thorough understanding of your project
    requirements, success factors and constraints,
    you need to see a packaging concept. The team
    should create and deliver a virtual, 3-D design

Packaging Design Customer Input
  • For example, you should provide feedback and
    approvals at these points in the package
  • Prototype After you approve the packaging
    concept, your packaging design team moves to
    developing a prototype. Based on the virtual
    concept design, the team develops prototypes of
    your packaging parts so you can verify form, fit
    and function.
  • Fabrication With a prototype approved, your
    design team creates and fabricates production
    mold tooling.
  • Production At this point, you will approve the
    first article part.

Packaging Design Success
  • Your success depends on the quality of your
    vendors work. Therefore, you must evaluate
    potential packaging design firms carefully and
    completely. To develop a true partnership, look
    for a packaging contractor who has verifiable
    expertise and uses the most advanced
  • Equally important, select a packaging firm who
    values communication and has formal processes
    established for your input throughout project

About the Author
  • Jim Boley is VP of Business Development at
    Flexpak Corporation, a world-class supplier of
    custom thermoforming and packaging solutions
    since 1974. For more information about packaging
    design, please visit today.
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