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Online Security: How to Protect Your Business from Constant Threats


Spyware, viruses, worms, hacker attacks, data theft and other online security threats affect organizations of all types and sizes. Without internal security precautions, businesses put revenue, reputation, compliance and innovation at huge risk. However, outsourcing provides specialized security expertise and 24/7 monitoring of your IT environment. – PowerPoint PPT presentation

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Title: Online Security: How to Protect Your Business from Constant Threats

Online Security How to Protect Your Business
from Constant Threats
Online Security
  • Spyware, viruses, worms, hacker attacks, data
    theft and other online security threats affect
    organizations of all types and sizes. If you use
    the Internet or a private network, youre
    vulnerable. Left unprotected, your business
    could be devastated by these breaches.
  • Security threats are becoming more sophisticated
    and damaging all the time. Current malicious
    programs resist removal, easily mutate and spread
    in minutes. These computer programs secretly
    install on your computers and can delete critical
    files or steal passwords and other proprietary
  • Larger corporations have beefed-up network
    security over the years. But, research findings
    show small and mid-sized businesses have not been
    as diligent with their online security. Using
    software tools to find unprotected networks,
    hackers regularly turn their attention to SMBs.

Online Security
  • According to industry research firm AMI-Partners,
    almost half of all SMBs have not implemented
    basic security precautions.
  • Information Week reports 73 percent of SMBs have
    been the victims of cyber-attacks within a one
    year period.
  • A January 2011 article in CIO magazine cites
    increased hacker attacks on SMBs through e-mail
    messages and web pages. Hackers regularly target
    users of e-mail and popular sites such as
    Facebook, Twitter and Amazon with clickjacking,
    fake surveys, rogue applications and
  • Although typically an external threat, you
    cant overlook security breaches coming from
    within your organization. An employee may
    unintentionally download malware while clicking
    on an e-mail link or visiting a particular web
    site. Or, a misguided employee could
    intentionally tamper with your internal systems.

The Impact of a Security Breach
  • Without internal security precautions,
    businesses put revenue, reputation, compliance
    and innovation at huge risk.
  • Revenue Losses. Fixing attacks can be
    extremely expensive in terms of hard dollar
    losses and productivity declines. According to a
    2006 FBI computer crime study, malicious software
    programs caused an average loss of 69,125 per
    attack. The Ponemon Institutes 2008 Cost of
    Data Breach Study found companies spend an
    average of 6.6 million resolving a security

The Impact of a Security Breach
  • Reputation Damage. The loss of confidential or
    proprietary information affects a companys
    reputation. For example, a security breach to
    sensitive customer information would cause a loss
    of customer confidence. A blighted reputation
    could discourage current and future customers
    from using your business.
  • Compliance Issues. Many companies must conform
    to regulatory requirements such as
    Sarbanes-Oxley. Any loss of data or security
    breach to a companys IT infrastructure exposes a
    company to hefty fines.
  • Innovation Disadvantages. Innovations for
    improving operations surface all the time. But
    new technologies may have more complex security
    requirements. As a result, businesses may not
    take advantage of technological advances.

How to Avoid Becoming a Victim
  • Determine what you have versus what you need now
    and in the near future. Although a good start,
    dont assume the anti-virus and firewall software
    installed on your computers will be enough. You
    probably need more safeguards in place to
    sufficiently protect your IT resources.  
  • For example, pervasive wireless networks by their
    nature may allow data to be more easily
    intercepted. You may need to take additional
    security measures if employees access company
    data wirelessly. Creating a virtual private
    network (VPN) allows mobile workers to wirelessly
    connect to a company's network securely. 
  • If you want to take advantage of cloud computing,
    youll need special security in place to reduce
    vulnerabilities. Using the Internet, cloud
    computing makes IT resources available when and
    where you need them. Users operate in a virtual
    environment, which increases both opportunities
    and risks.

How to Avoid Becoming a Victim
  • Formalize a security plan. For the most
    effective security, you should create a detailed,
    written plan including technology requirements,
    policies and procedures. Review and update your
    plan regularly and make sure its communicated
    throughout your organization. You want a plan
    ready to neutralize the daily onslaught of online
    security threats.
  • Turn to An Expert. If security seems
    overwhelming, you can hire a service provider to
    perform a variety of functions. The service
    provider can conduct a security audit. The
    results of an audit can help steer you to
    appropriate solutions. You can also consider
    outsourcing some or all of your data center

Simplify Security by Outsourcing
  • Managing security in-house can be complex,
    resource-intensive and expensive. It requires
    specialized expertise and monitoring 24/7, every
    day of the year. In many companies, IT staff
    already juggles many priorities and are spread
    pretty thin. And small business owners typically
    have to cover many bases within their companies. 
  • Few companies, especially SMBs, have the
    necessary resources to eliminate security risks.
    However, outsourcing removes the complexity and
    provides a host of additional benefits 
  • Expertise. As a specialized discipline, online
    security extends far beyond general IT support
    functions. Service providers understand the
    dynamic nature of current threats and continually
    train their security analysts.

Simplify Security by Outsourcing
  • Rapid Response. Although time consuming and
    expensive for in-house staff, service providers
    invest heavily in experts to manage resources
    around-the-clock. A reputable outsourcing firm
    will provide, in less than a minute, the
    expertise and tools necessary to assess the
    severity of an attack, plan a response and
    execute a defense.
  • Experience. A good outsourcing company can
    provide you with analysts who have managed
    thousands of networks and dealt with a massive
    number of threats. This experience helps your
    business eliminate increasingly sophisticated
    threats, leverage new technologies such as cloud
    computing, meet regulatory compliance
    requirements and find the right balance between
    security and usability.
  • Predictable Monthly Expense. Generally, a
    managed service provider can design, implement
    and maintain your network security solution for a
    flat monthly fee. Many companies find
    outsourcing a prudent investment. It provides IT
    talent at a lower cost than could be achieved
    in-house and greatly reduces the risk from online
    security threats.

Simplify Security by Outsourcing
  • A secure network provides more than online
    security protection. The more you secure your IT
    resources, the stronger they become.
  • Robust networks can support new technologies
    and provide productivity and cost benefits. You
    not only reduce risks from online security
    threats, you provide the foundation for a more
    competitive business.
  • Outsourcing provides security solutions and
    expertise to address the constant threats to your
    business. And it lifts a huge load off your

About the Author
  • Michael Duckett, President of CoreLink Data
    Centers, has authored Top 5 Things Every
    Business Should Know About Online Security - a
    free white paper about online security solutions.
    Visit http//
    security.htm to download your copy today.