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Children

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Children & TV. The Children's Television Act of 1990 ... On the website of Seattle's KHCV-TV, 'Outdoorsman International' is said to have ... – PowerPoint PPT presentation

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Title: Children


1
Children TV
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4
The Children's Television Act of 1990
  • The FCC mandates the following from television
    stations
  • 1. Stations must provide advance information
    about core programs being aired.
  • 2. Define what qualifies the shows as core
    programming.
  • 3. Air a minimum of 3 hours per week of core
    programming.
  • According to the FCC, "Core programming is
    programming specifically designed to serve the
    educational and informational needs of children
    ages 16 and under." Core programming must be at
    least 30 minutes long, air between 700 a.m. and
    1000 p.m. and be a regularly scheduled weekly
    program. Commercials are limited to 10.5 min/hour
    on weekends and 12 min/hour on weekdays.

5
1993 Updates
  • The Commission stated its expectation that the
    industry would eliminate "host selling" and
    product "tie-ins," and use separation between
    programs and commercials during children's
    programming. This meant that childrens' programs
    were not allowed to advertise any products which
    tied in to the show or its characters during its
    commercial time.
  • The FCC decided to honor the industry's voluntary
    guidelines to air no more than 12 minutes per
    hour of advertising on weekday children's
    programs and 9.5 minutes per hour for weekend
    programming. The 9.5 minute rule was adjusted to
    10.5 minutes. Advertising was defined as any
    sponsorship by commercial third parties who were
    buying ad-time during the program (meaning public
    service announcements would not count). This
    applied to both terrestrial and cable television.

6
1996 Updates - Report Order
  • New Definition of Core Programming
  • 1. The programming must have a significant
    purpose. Education need not be the only one.
  • 2. Commercial broadcasters must provide the
    educational and informational objective of core
    programming in writing. The report will indicate
    a specific target age group for core programs.
  • 3. Core programming may only be aired between
    700 AM and 1000 PM.
  • 4. The program must be regularly scheduled so
    that it can be published in program guides
    consistantly.
  • 5. Substantial Length - 30 minutes or more

7
2006 Updates
  • In 2006, the FCC decided that the display of
    websites during children's programming was
    permitted if the website met the following
    criteria
  • It offered substantial amounts of material
    programming or non-commercial related.
  • It is not primarily intended for commercial
    purposes.
  • The home page clearly distinguishes
    commercial and non-commercial sections.
  • The webpage which the viewers are directed
    to is not used for e-commerce, advertising, or
    other commercial advertising. The display of
    website addresses is prohibited during
    programming or commercials when the site uses
    characters from the show to promote products or
    services.

8
Compliance
  • In September, 1995, the FCC conducted an audit to
    determine how broadcasters were doing, and found
    no "large pattern" of violation.
  • In October, 1995, the National Association of
    Broadcasters claimed stations have increased
    their efforts at children's programming, but
    there's some question about the programs they
    selected.--Yogi Bear, America's Funniest Home
    videos, Power Rangers and G.I. Joe were listed as
    childrens' educational/informational programs.
    The FCC had to answer questions about what was
    and was not children's television.
  • Broadcasters supported their claims in this way
  • Life Goes On -series about young man with downs
    syndrome "exposes young viewer to characters with
    a variety of mental and physical disabilities,
    building empathy and understanding."
  • Saved by the Bell - "delivers pro-social messages
    to adolescents."
  • One broadcaster commented at the panel, "I don't
    think my role as a broadcaster is to educate
    children,"...."They're getting that damn stuff in
    school." She also stressed that educational shows
    have to be really compelling if they're to
    succeed at 6 a.m. Other broadcasters said THE
    JETSONS wasn't particularly educational, but it
    was still a good kid's show.

9
Compliance
  • On September 4th 2007, both the NAB and the
    Children's Media Policy Coalition (CMPC) filed
    comments with the Federal Communications
    Commission, offering dramatically different
    assessments of the state of children's
    educational TV.
  • "Broadcasters are providing an abundance of high
    quality, diverse programming that amply meets the
    educational and informational needs of children,"
    the NAB filing concludes in response to an FCC
    proceeding on the state of kid's television.
  • But the CMPC doesn't see it that way the group
    includes Children Now, the American Academy of
    Pediatrics, the Benton Foundation, the National
    PTA, and the Office of Communication of the
    United Church of Christ.
  • The coalition acknowledges that broadcasters
    generally comply with FCC requirements that they
    provide three hours a week of educational TV. But
    they say that beyond that, children's television
    has a long way to go.

10
Compliance
  • Most stations schedule their core programming
    for weekends very few broadcast such fare during
    school days. "It is particularly important for
    children to have educational programming
    available during after-school hours when parents
    are likely to be at work and unable to guide
    viewing," CMPC recommends.
  • Core programming often gets preempted. The
    Coalition reviewed the performance of 30 networks
    in the first quarter of 2007. Half preempted some
    of their educational programming at least once.
    One fourth of the studied group preempted it at
    least six times and in one instance seventeen
    times.

11
Compliance
  • It's hard for parents to find educational
    programming. In 2004 the FCC required
    broadcasters to make their core programming more
    identifiable by including a continuous "E/I"
    educational/informational programming symbol
    while the show airs. But different networks use
    very different style E/I logos, and hardly any
    post the logos on their program schedule Web
    sites.
  • "On the whole, the online programming schedules
    on many stations websites were very difficult to
    locate," the CMPC filing concludes. "and all but
    one simply linked to independent online
    programming guide providers, such as TV Guide,
    instead of providing their own program
    information,"
  • Educational shows emphasize social messages at
    the expense of information and academic skills.
    The group cites a Children Now study of TV in Los
    Angeles that concluded that while many E/I shows
    extol values like sharing, hardly any find
    creative ways to encourage children to develop
    their reading or math skills.

12
Compliance
  • Some stations claim dubious shows as E/I
    programming. These questionable FCC submissions
    have included "Americas Funniest Home Videos,"
    "Biker Mice from Mars," "Bugs and Friends,"
    "Mighty Morphin Power Rangers," "Woody
    Woodpecker," "X-Men" and "Yogi Bear."
  • Children Now objected to one show in particular
    being listed as E/I the Winx Club, which offers
    the "gender-biased message that girls priorities
    should be their appearance and attractiveness to
    boys," according to the group. The filing cites
    the shows' theme song "Weve got the style /
    Weve got the flair / Look all you want / Dont
    touch my hair."

13
Compliance
  • What, besides their teen and pre-teen
    audiences, do these television shows have in
    common Cartoon Factory, Archies Weird
    Adventures, Bloopys Buddies, Outdoorsman
    International, The Swamp Critters, Miracle
    Pets, Ace Lightning and Stargate Infinity
    Vivan Los Ninos, Blinky Bill, Poochini,
    Worship for Kids!, Unbelievable Animal
    Rescues, Hey Arnold!, Operation Junkyard and
    Faithville and Baby Looney Tunes.
  • No, these titles havent all inspired lines of
    branded clothing, toys, snacks or video games
    although some undoubtedly have. Nor have they
    been nominated for Emmys or Humanitas awards
    although some probably could be.
  • Last year, these were some of titles forwarded
    by major-market stations to the Federal
    Communications Commission, as being in compliance
    with the Childrens Television Act of 1990 and
    guidelines adopted by the same body in 1996.
    Several of these so-called FCC friendly series
    have made the cut for the impending 2004-05
    series, while others have been unceremoniously
    canceled.
  • Seattle Times, 2004

14
Compliance
  • On the website of Seattles KHCV-TV,
    Outdoorsman International is said to have as
    its mission to inform, educate and entertain the
    public by showcasing the sporting industry,
    educating the public regarding important issues,
    and helping to preserve our constitutional right
    to keep and bear arms. A recent episode of
    KINGs Strange Days at Blake Holsey High
    focused on how sleep deprivation causes her to
    wig out, until she realizes Vaughn is the key to
    the problem the central character of KOMOs
    Lizzie McGuire is described, thusly, Shes got
    style, personality everyone but the
    cheerleaders like her. So, why isnt she
    popular? and the conceit behind KTWBs
    Sherlock Holmes in the 22nd Century is Holmes
    has been resuscitated in the 22nd century to
    combat Moriartys clone Seattle
    Times, 2004
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