E-Retailing - PowerPoint PPT Presentation

Loading...

PPT – E-Retailing PowerPoint presentation | free to view - id: 36e20-ZTEyO



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

E-Retailing

Description:

– PowerPoint PPT presentation

Number of Views:3346
Avg rating:3.0/5.0
Slides: 70
Provided by: Pim8
Category:
Tags: retailing

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: E-Retailing


1
Chapter 3
  • E-Retailing
  • (B2C)

2
Whole Sale Retailing
Traditional Trade
Modern Trade
3
Department Store
Super center
Convenient Store / Minimart
Modern Trade
Cash Carry Discount Store
Category Killer
Supermarket
Specialty Store
4
  • ????????????????????????????????
  • ????
  • ?????????????????????????????????????????????????
  • ?????????????????????????
  • ???????????????????????????
  • ???????????????????????????????????????
  • ?????????????
  • ????????????????????????????

5
??.???????/????????????
  • ?.?. 2545
  • ?????????????????????????????? 8 ????????
  • ????????????? 3 ??????
  • ??.?.2550
  • ???????????????????? 698 ???
  • ????????????? 469 ???
  • ?????????? 1.8 ??????

6
???????????????????
  • 1. ?????????????????????? (Traditional Trade)
  • ??????????????????? (Modern Trade)
  • ?????????????? (Department Store) ???????
    ???????? ???????? ??????????????
  • ???????????????? (Supercenter) ????????????
    10,000 20,000 ????????? ????????????????????????
    ????????????? ??????????????? lotus, big c
  • Cash Carry ???????????????????????
    ???????????????????????????????? Makro
  • ??????????????? (Supermarket) ?????
    ???????????????????? Tops, FoodLion
  • ????????????????? (Specialty Store)
    ??????????????????????????? watson, boots, mark
    and spencer
  • Category Killer ???????????????? power buy ,
    supersport, power mall, office depot
  • ????????????? (Convenient Store ???? Minimart)
    family mart, 7-11, Lotus Express?, 108 shop, am-pm

7
????? Bangkok Post 2003 (Mid Year Report)
???????? 1.2 ????????????????????????????????
8
Supermarket VS Gas station
  • Shell Selected / Lotus express
  • ESSO Tiger mart
  • ?????? Lemon green
  • Jet Jeffy
  • ???. 7-11
  • Caltex Star mart

9
Modern Trade
  • Department Store , Robinson
  • Super center , Big C, Lotus, Carrefour
  • Cash Carry , Makro
  • Supermarket , Tops supermarket
  • Specialty Store , Boots, Watson
  • Category Killer, Powe Buy, Sport
  • Convenient Stor / Minimart , 7-11

10
The B2C Market
Be Direct
e-tailing
B2C
11
(No Transcript)
12
E-Tailing
  • ?????? ???????????????? ?
  • ??????????? ???????????????? ?
  • ????????
  • Amazon.com
  • Bn.com
  • Walmart.com
  • Dell.com

13
(No Transcript)
14
??????????????????? E-tailing
  • ????????????????????????????????
  • ???????????????
  • ????
  • ??????????????????
  • ??????????????
  • ???????????
  • ????????????????
  • ???????
  • ??????????????
  • ??????
  • ?????????

15
??????????????? B2C(E-Tailing Business Models)
16
??????????????????????????
  • Mail-order retailers that go online
  • Direct marketing from manufacturers
  • Click and mortar retailer
  • 4. Pure-play e-tailers (no physical stores)
  • 5. Internet Mall

17
  • Mail-order retailers that go online
  • 1.1. www.sears.com
  • ????????????????????????????????
    ???????????????????????? ???????????????????
  • ??????????????????????????????
  • ????????????????????????????????????????????

18
1.2.Landsend.com?be direct
  • successful (casual cloth gift)
  • 2000, served over 6.2 million customer
  • offer catalog product
  • women to build and store a 3-D model
  • order tracking
  • customer can shopping with assistance real
  • local site, japan, germany, united kingdom
  • Sear.com

19
(No Transcript)
20
(No Transcript)
21
3.www.Avon.co.th
22
???????????
  • Reader Digest
  • 7-Catalog

23
2. Direct marketing from manufacturers
  • Dell.com
  • Mixed B2C B2B model
  • Home
  • Company
  • Government
  • Sell computer via Website
  • Leader of Build to order Concept

24
(No Transcript)
25
www.jaguar.com
  • Ford/GM
  • ???? build to stock
  • ???? build to order
  • ?????????????????????????
  • ??????? 1,250 ????????
  • Virtual Car on Web site
  • Price, pattern , rotate 360
  • ??????????????????????????????
  • 1-2 weeks

26
3. Click and mortar retailer
www.walmart.com
www.markandspencer.com
www. BN.com
27
www.col.co.th
28
(No Transcript)
29
4. Pure-Play E-Tailers
  • General purpose e-tailers
  • Specialty or niche e-tailers
  • No physical store
  • www.amazon.com
  • www.mrcans.com
  • www.tohome.com

30
CatToys.com (Specialized E-tailer)
  • selling toy to cat owners
  • no banner ads
  • easy to navigate
  • update weekly
  • displays products in clear categories
  • fonts are informal
  • prices are comparable to pet stroe
  • no membership or personalization
  • Use cookies only payment security)
  • hosts their site on Yahoo!
  • is an example of a low-volume specialized store

31
www.cattoy.com
32
E-grocers????????????????
  • Netgrocer.com
  • 1997 First online grocer
  • Online delivery service that charged by weight
    rather than by order
  • FedEx 3 day in 48 states
  • Order delivery Recurring

33
E-grocers
  • Peapod.com
  • 1989 oldest and larest online grocery player
  • Download s/w to use personal shoppers cus. Order
    in local supermarket.
  • 1998 44 internet
  • 1999 s/w online 13 states
  • 1999 switched 100,000 customer From personal
    Shoper to warehouse model for filling order
  • Nov 1999 ship non perishable across the country
    by UPS
  • Nov, 1999 run out in the third quarter 2000

34
(No Transcript)
35
www.Tohome.com
  • ?????????????? ????? ????????
  • Thailand's leading and largest online retail
    store.
  • ????????????????? 2548 ???????????????????????????
    ?? 30
  • ?????? 2545 ??. 50 ??????? ???????????? 4
    ????????
  • ???????? 2547 ??. 60 ???????
  • ???????? tarad.com ??????????????? 1 ??????
    ???????????????????????????? 180,000 ??????
    ???????????????????????????????????????????????
    15,000 ???????

36
www.cherrytoyshop.com
  • ???????????? 4 ??????
  • ????????????????????????????? ????????????????????
    ?????????????????????????????????????
    ???????????????????????????????????????????????
    ??????????????????????????????????????????????????
    ?????????????
  • http//mall.mbk-center.com

37
5. Internetmall
  • ?????????????????????

38
????????????? e-grocer
  • Time-starved consumers
  • Shopping avoiders
  • New technologists
  • Time-sensitive materialists or click-and-mortar
    consumers

39
  • Traditional
  • Hunter-gatherers
  • Brand loyalists
  • Single

40
  • www.weddingchannal.com
  • www.reflect.com
  • www.se-ed.com
  • www.1800flowers.com

41
1. Disintermediation / Reintermediary
??????????????????????? E-tailing
???????????????? / ?????????????????
42
(No Transcript)
43
(No Transcript)
44
????????????????????????????????????????
  • Shopping Portals bsilly.com ????
    shopping.altavista.com, shopping.yahoo.com,
    eshop.msn.com ???? aol.com/shopping
  • Shopbots and Agents AutoBytel.com,
    Autovantage.com, Carpoint.com , RUSure.com ,
    Office.com
  • Business Ratings Sites Bizrate.com ??? Gomez.com
  • Trust Verification Sites ???? BBBOnline ????
    Ernst and Young
  • ??????????????? ????????????? ?????? escrow
    service

45
B2C ???????????????
  • ???????????????????????????????????????
  • ???????????????
  • ??????????????? ??????????? ???????????????????
  • ????????????????????

46
Successful Click-and-Mortar Strategies
  • Speak with one voice

????????????
????????????
Middleware
47
  • 2. Empower the customer
  • 3. Leverage the channels

48
Alliance of Pure-Player with Traditional Retailer

Amazon.com
ToysRUs.com
Buyers
other
B2C
B2B
49
(No Transcript)
50
?????????????
  • Drugstore.com Medicine, Cosmetic
  • Greenlight.com Car

51
(No Transcript)
52
??.??????????????????
Problems with E-Tailing and Lessons Learned
  • KOZMO.COM
  • ?????????????????
  • ?????????????????
  • ?????????????????????????????????
  • ??????????????????????????????????
  • ???????????????? ?????????? Starbuck
  • ????? 2001 ?????? 250 ????

53
??. ??????????????????
  • Furniture.com
  • ???????????? 2.5 ????
  • ????????????????????? ???????????????
  • ?. UPS ?????????
  • Supplier ????????????????????????????????
  • 200-300 / ??????
  • ?????? 75 ????

54
??. ??????????????????
  • Pets.com ??????????????????
  • ????????????? 147 ????????? 2 ??
    ????????????????
  • ???????????????????????
  • ?????? 240 / ?????????? 1 ??
  • ???????????????? Petsmart.com
  • ?????????????????????????????????????????????????
  • ???? petopia.com ?????????petco.com

55
??????????????????
  • Go.com ???????????? Disney Portal
  • ?????????????
  • ????????????????. 400 ??
  • ????????????? 2 ??????????
  • ?????? 1.6 ????
  • ??? ?.?. 2000
  • ?????? 790

56
Lessons Learned
  • Profitability ?????????????????????
  • if it doesnt make cents , it doesnt Make
    Sense.
  • amazon.com
  • Branding ??????????????
  • Performance ??????????????????
  • Static design ???????????????????????????????????
    ???????????

57
  • Channel Conflict
  • Personalization

58
E-retailing in Asia.
59
(No Transcript)
60
????????? E-tailing
  • E-tailing ?????? ????????? ?????? ????????
    ???????? ??????? ?????? ???????????
  • ?????????????????????????????????
  • ??????????????? ????.??
  • ??????????????????? ??? ??????? ??????? ???
  • ??????????????

61
?????
  • ???????????????????????????
  • ???????????????????????
  • ???????????????????????????????
  • ????????
  • ?????????
  • ??????????????????????? ??????

62
?????
  • ??????????????????????????????????????????????????
    ???????????????????????
  • ?????????????????????????????

63
  • Problem
  • 1. Language culture
  • 2. payment -gt credit card
  • 3. high for shipping to minimum purchase (???????
    11)

64
  • China -gt to-door.com
  • Cjoma -gtLook.com
  • India -gt jaldi.com (quick)

65
Ambassador.com.hk
  • Jody Yan
  • 1987, hong kong
  • 1998, online
  • Customize designer flower baskets, bouquets,
    cakes, and fruit, gift basket
  • sourcing from local wholesaler, warehouse
  • 2001, closed physical retail shop
  • order via net, tel, (multichannel)
  • outsource IT and program

66
Web B2C
  • JobDB.com ??????????????????
  • 7dream.com ???????????????????
  • webvan.com ??????????????????? USA
  • Value.co.th ????????????????????????????
  • ethiogift.com ??????????????????????????????????
  • thaigem.com ????????????????????
  • 108flower.com ????????????????????
  • gmbuypower.com ????????????????????
  • AR4U.com ???????????????????????????

67
Benefits of Online Traditional
  • 1. Convenience over physical store 24/7
  • Without having to dress up
  • Time Saving
  • Incentive
  • Comparision is done automatically
  • 2. Low operating price
  • ????????????????????????????????????????,
    ??????????????????????? ? ???
  • ????????????????????????????????????????????

68
  • Flexibility ? priceing promotion
  • Efficiency ???????????? ?????????????
  • Logistics ??????????????????????? (???????????)
    ??????????????? Impulse buys
  • ???????? E-tailer
  • Paymet

69
Q A
  • Thank You
About PowerShow.com