Marketing

1
Marketing

• Dharmendra Parmar
• General Manager Marketing, FVC

2
Agenda

• Marketing A Business Perspective
• Joint Marketing Programmes
• Marketing Tools
• Packaged Marketing Campaigns
• Polycom Showcase
• Polycom Resource Centre
• Executive Briefing Centre
• PR and Media Coverage
• Web Search Optimization
• Customer Case Studies
• Incentive Programme

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Marketing A business perspective

• Embrace our partners to extend reach and maximise
  success for all
• Alignment through joint marketing plans
• Enablement through provision of marketing and
  sales tools for consistency and maximum impact
• Consistent Brand Image for Polycom across
  geographies
• Through marketing templates and campaign
  materials
• Drive demand and interest to align with sales and
  revenue goals
• Leverage customer stories

4
Joint Marketing Programmes

• Seminars
• Local Trade Shows
• Mailer Campaigns
• Email Campaigns

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Joint Marketing Programmes
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Tools Polycom Showcase
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Tools Polycom Showcase
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Tools Polycom Showcase
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Packaged Marketing Campaigns
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Packaged Marketing Campaigns
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Packaged Marketing Campaigns
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Packaged Marketing Campaigns
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Tools Polycom Resource Centre
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Tools Polycom Resource Centre
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Tools Polycom Resource Centre
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Executive Briefing Centre
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Executive Briefing Centre
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PR and Media Coverage
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PR and Media Coverage
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PR and Media Coverage
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PR and Media Coverage
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Web Search Optimization
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Web Search Optimization
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Web Campaigns
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Web Campaigns
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Case Studies whats in it for the customer?

• Publicity
• For the organisation
• For the individual
• Promoted as thought leader in the application of
  technology

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Case Studies whats in it for the partner?

• Publicity
• Featured in communication material
• More tools for your sales team
• Easier to win deals
• Sales Success breeds further success

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Case Studies the next steps

• Contact your Channel Manager from FVC if you want
  to get mileage from featuring your customer in a
  case study.
• Get the Formal approval/consent of the customer
  in writing
• Provide the information to FVC
• From there on the FVCs PR agency will coordinate
  with the customer
• Case study published after customer approval of
  the content
• Cost of publishing borne by FVC/Polycom

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Case Studies
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Case Studies
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Incentive Programmes
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Summary

• Embrace our partners to extend reach and maximise
  success for all
• Alignment through joint marketing plans
• Enablement through provision of marketing and
  sales tools for consistency and maximum impact
• Consistent Brand Image for Polycom across
  geographies
• Through marketing templates and campaign
  materials
• Drive demand and interest to align with sales and
  revenue goals
• Leverage customer stories

33
Thank you

• Dharmendra Parmar
• General Manager Marketing, FVC