Organizing a Marketing Club - PowerPoint PPT Presentation


Title: Organizing a Marketing Club


1
Organizing a Marketing Club
  • Modified by Georgia Agriculture Education
    Curriculum Office
  • June, 2002

2
Organizing a Marketing Club
  • What is a Marketing Club?
  • A marketing club is a group of people who meet
    regularly with the common goal of increasing
    their knowledge of marketing concepts.

3
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
What can a Marketing Club do?
  • Formal or Informal Discussion/Sharing
  • Hands-On Practice
  • Trade/Market as a Group
  • Real-Time Marketing Information
  • Targeted Learning
  • Other ideas??

4
Organizing a Marketing Club
Presented by Cornell Cooperative Extension
  • Three Key Ingredients for Success
  • Interested Producers
  • Facilitator (You)
  • Leader (Chairperson) -- Who will bring all
    members into the discussion and keep them moving.

5
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • Producers
  • 15-25
  • Interested
  • Committed
  • Participate in Discussions
  • Determine Goals, Topics and Activities

6
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • Facilitator
  • Many Details
  • Mailing List, Reminder Cards, Copies
  • Publicize Meetings
  • VCR, Speaker Phone, Fax
  • Meeting Room
  • Computer, Internet Access
  • Educational Resources
  • Help the Leader

7
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • Leader
  • Catalyst
  • Keeps Meeting Moving in Orderly Manner
  • Encourages Participation
  • Promotes Discussion But Does Not Dominate
  • Coordinates Planning of Future Programs

8
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • First Meeting Interest Meeting
  • Gauge Level of Interest
  • Information Survey
  • Publicize the first meeting with the Objectives
    or a Marketing Club, Explain what can be Achieve
    by a Marketing Club and the Basic Goals of
    Marketing Club
  • Start with a Marketing Workshop, then Introduce
    Marketing Club

9
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • A Marketing Workshop
  • Can Be the first or the Second Meeting
  • Better Gauge of Interest
  • Prepare Members in the Basics
  • Get Participants to Similar Base Level of
    Knowledge

10
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • Organizational Meeting
  • Publicity
  • Mail Out Reminders
  • Select Officers
  • Goals
  • When and Where to Meet? How Often?
  • Topic for First Regular Meeting

11
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • Regular Meetings
  • Develop Standard Format
  • All Should be Encouraged to Participate
  • New Business First
  • Market Reports
  • Special Topics or Speakers
  • Always Include Educational Component
  • Keep It Moving
  • Dont Meet Just to Meet. Have Some Topic to
    Discuss or a Speaker

12
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • Summary
  • Learn from Each Other
  • Everybody Join in Discussion
  • Receiving Manageable Amount of Information Each
    Time
  • Continuous Learning
  • Peer Support Group

13
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • How can we support you?
  • Educational Component
  • Develop resource material for special topics
  • Help us determine what they are??
  • Support finding and inviting speakers
  • Newsletters
  • Join meeting or session for more than one
    marketing clubs
  • from RMA mini-grant
  • What else??
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Organizing a Marketing Club

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Title: Organizing a Marketing Club


1
Organizing a Marketing Club
  • Modified by Georgia Agriculture Education
    Curriculum Office
  • June, 2002

2
Organizing a Marketing Club
  • What is a Marketing Club?
  • A marketing club is a group of people who meet
    regularly with the common goal of increasing
    their knowledge of marketing concepts.

3
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
What can a Marketing Club do?
  • Formal or Informal Discussion/Sharing
  • Hands-On Practice
  • Trade/Market as a Group
  • Real-Time Marketing Information
  • Targeted Learning
  • Other ideas??

4
Organizing a Marketing Club
Presented by Cornell Cooperative Extension
  • Three Key Ingredients for Success
  • Interested Producers
  • Facilitator (You)
  • Leader (Chairperson) -- Who will bring all
    members into the discussion and keep them moving.

5
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • Producers
  • 15-25
  • Interested
  • Committed
  • Participate in Discussions
  • Determine Goals, Topics and Activities

6
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • Facilitator
  • Many Details
  • Mailing List, Reminder Cards, Copies
  • Publicize Meetings
  • VCR, Speaker Phone, Fax
  • Meeting Room
  • Computer, Internet Access
  • Educational Resources
  • Help the Leader

7
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • Leader
  • Catalyst
  • Keeps Meeting Moving in Orderly Manner
  • Encourages Participation
  • Promotes Discussion But Does Not Dominate
  • Coordinates Planning of Future Programs

8
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • First Meeting Interest Meeting
  • Gauge Level of Interest
  • Information Survey
  • Publicize the first meeting with the Objectives
    or a Marketing Club, Explain what can be Achieve
    by a Marketing Club and the Basic Goals of
    Marketing Club
  • Start with a Marketing Workshop, then Introduce
    Marketing Club

9
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • A Marketing Workshop
  • Can Be the first or the Second Meeting
  • Better Gauge of Interest
  • Prepare Members in the Basics
  • Get Participants to Similar Base Level of
    Knowledge

10
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • Organizational Meeting
  • Publicity
  • Mail Out Reminders
  • Select Officers
  • Goals
  • When and Where to Meet? How Often?
  • Topic for First Regular Meeting

11
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • Regular Meetings
  • Develop Standard Format
  • All Should be Encouraged to Participate
  • New Business First
  • Market Reports
  • Special Topics or Speakers
  • Always Include Educational Component
  • Keep It Moving
  • Dont Meet Just to Meet. Have Some Topic to
    Discuss or a Speaker

12
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • Summary
  • Learn from Each Other
  • Everybody Join in Discussion
  • Receiving Manageable Amount of Information Each
    Time
  • Continuous Learning
  • Peer Support Group

13
Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
  • How can we support you?
  • Educational Component
  • Develop resource material for special topics
  • Help us determine what they are??
  • Support finding and inviting speakers
  • Newsletters
  • Join meeting or session for more than one
    marketing clubs
  • from RMA mini-grant
  • What else??
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