Organizing a Marketing Club

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Organizing a Marketing Club

• Modified by Georgia Agriculture Education
  Curriculum Office
• June, 2002

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Organizing a Marketing Club

• What is a Marketing Club?
• A marketing club is a group of people who meet
  regularly with the common goal of increasing
  their knowledge of marketing concepts.

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Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program
What can a Marketing Club do?

• Formal or Informal Discussion/Sharing
• Hands-On Practice
• Trade/Market as a Group
• Real-Time Marketing Information
• Targeted Learning
• Other ideas??

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Organizing a Marketing Club
Presented by Cornell Cooperative Extension

• Three Key Ingredients for Success
• Interested Producers
• Facilitator (You)
• Leader (Chairperson) -- Who will bring all
  members into the discussion and keep them moving.

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Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program

• Producers
• 15-25
• Interested
• Committed
• Participate in Discussions
• Determine Goals, Topics and Activities

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Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program

• Facilitator
• Many Details
• Mailing List, Reminder Cards, Copies
• Publicize Meetings
• VCR, Speaker Phone, Fax
• Meeting Room
• Computer, Internet Access
• Educational Resources
• Help the Leader

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Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program

• Leader
• Catalyst
• Keeps Meeting Moving in Orderly Manner
• Encourages Participation
• Promotes Discussion But Does Not Dominate
• Coordinates Planning of Future Programs

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Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program

• First Meeting Interest Meeting

• Gauge Level of Interest
• Information Survey
• Publicize the first meeting with the Objectives
  or a Marketing Club, Explain what can be Achieve
  by a Marketing Club and the Basic Goals of
  Marketing Club
• Start with a Marketing Workshop, then Introduce
  Marketing Club

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Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program

• A Marketing Workshop
• Can Be the first or the Second Meeting
• Better Gauge of Interest
• Prepare Members in the Basics
• Get Participants to Similar Base Level of
  Knowledge

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Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program

• Organizational Meeting
• Publicity
• Mail Out Reminders
• Select Officers
• Goals
• When and Where to Meet? How Often?
• Topic for First Regular Meeting

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Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program

• Regular Meetings

• Develop Standard Format
• All Should be Encouraged to Participate
• New Business First
• Market Reports
• Special Topics or Speakers
• Always Include Educational Component
• Keep It Moving
• Dont Meet Just to Meet. Have Some Topic to
  Discuss or a Speaker

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Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program

• Summary

• Learn from Each Other
• Everybody Join in Discussion
• Receiving Manageable Amount of Information Each
  Time
• Continuous Learning
• Peer Support Group

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Organizing a Marketing Club
Presented by Cornell Horticultural Business
Management and Marketing Program

• How can we support you?

• Educational Component
• Develop resource material for special topics
• Help us determine what they are??
• Support finding and inviting speakers
• Newsletters
• Join meeting or session for more than one
  marketing clubs
• from RMA mini-grant
• What else??