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ALTERNATIVE REVENUE

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Lucy Chaffin Mark Schroeder. Joe McLafferty Ginger Miller. Steve Thompson. Investigate and develop a plan for addressing alternative funding sources as ... – PowerPoint PPT presentation

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Title: ALTERNATIVE REVENUE


1
  • ALTERNATIVE REVENUE
  • TASK FORCE
  • 2009

2
2009 Task Force Members
  • Niki Wendt Mary Berg
  • Bob Rafel Darren Marsh
  • Lucy Chaffin Mark Schroeder
  • Joe McLafferty Ginger Miller
  • Steve Thompson

3
OUR PURPOSE
  • Investigate and develop a plan for addressing
    alternative funding sources as identified in the
    WPRA Strategic Plan.
  • Note Eighty-six percent of the all WPRA revenue
    is through the Discount Ticket Program. These
    revenues are falling.

4
SPECIFIC DUTIES OF TASK FORCE
  • 1.) Investigate new and existing funding sources
    to replace falling revenues associated with the
    Discount Ticket Program.
  • 2.) Investigate what steps other States
    Associations are doing to generate new revenues.
  • 3) Provide a proposed list of alternative funding
    sources that could be pursued.
  • 4.) Determine the need to continue as a Task
    Force beyond 2009.

5
Need for the task force
  • One of the effects of the current economy is the
    financial stress being felt by nonprofit
    organizations. WPRA and the other State Park and
    Recreation Associations are not immune to these
    economic down turns.  While WPRA is one of the
    most financially sound Associations others are
    not. Impacts include
  • Many States Associations have been accessing
    their reserves accounts to remain fiscally afloat
  • Several Associations including Illinois are
    reducing personnel and cutting back on services
  • Many are also exploring new revenue sources

6
  • To make sure WPRA remains financially sound into
    the future the Alternative Revenue Task Force has
    worked to identify potential new revenue sources,
    expanding existing sources and targeted cost
    savings throughout the entire operating budget.

7
  • In reviewing the WPRA 2009 2011 Strategic Plan,
    it has been determined that the State Association
    is in need of generating approximately 78,000 in
    additional revenues to meet the needs outlined in
    this plan, as well as increasing revenue streams
    in lieu of the unpredictability of the annual
    discount ticket program.

8
Top 5 ideas derived from task force
  • 1.) Ticket Revenue Research additional year
    round attractions to try to increase the ticket
    program revenue.
  • 2.) Commercial Membership market and increase
    the Commercial Member base through a series of
    promotions to companies that have products or
    services that would fit into the current
    membership market.

9
  • 3.) Educate commercial members on possible
    sponsorship opportunities.
  • 4.) Cooperative Purchasing Program Identify a
    product line or service that the membership
    would be interested in participating/purchasing.
    In return the WPRA would receive a certain and
    the participating agency would receive a
    discount on the product/service. The commercial
    member would benefit also from the enhanced
    number of orders.
  • 5.) Look into organizations/associations in the
    state that offer similar services we provide to
    see if we can collaborate and introduce more
    members to WPRA. Also look into the possibility
    of incorporating these groups into our
    conference/workshops. (School Groups, Senior
    Groups, Fitness Groups etc.)

10
  • With these ideas in mind, the WPRA Alternative
    Revenue Task Force designed and implemented an
    online survey to solicit feedback from the
    membership regarding potential sources of new
    revenue streams, as well as recommendations
    regarding cost saving practices.

11
Survey Results/Feedback
  • Total Number of Responses to Survey 124
  • Of the 124 survey respondents, 120 were from
    separate park and recreation agencies. 
  • The 120 represents 60 of our agency (park and
    recreation)  members!  This is an extremely high
    response for a survey.
  •  

12
  • Cooperative Purchasing of Products and Services
  • Would your agency allow you to participate in a
    cooperative purchasing (based on your agencys
    purchasing policies)?
  • YES 53
  • NO 8
  • NOT SURE 39

13
  • Top five (5) supplies members indicated an
    interest in if a cooperative purchasing program
    were established
  •  
  • Athletic supplies 66
  • First aid/safety 53
  • Turf supplies 50
  • Aquatic supplies 48
  • Arts crafts 41

14
  • Do you have facility space available to store the
    delivery of cooperative purchase items your
    agency orders?
  • YES 70
  • NO 30
  • Affiliate organization in communities that might
    be interested in participating in a WPRA
    cooperative purchasing program
  •  
  • YES 20
  • NO 11
  • NOT SURE 69

15
  • On-Line Classes/One Day Educational Opportunities
  • Professional development programs survey
    respondents indicated they are attending in
    2009-10top three (3)
  •  
  • Annual Conference 89
  • Park Tour 35
  • WPRA Webinars 31

16
  • Top five (5) specialty areas respondent or their
    staff would be interested in receiving additional
    training in
  • Park planning and development 51
  • Park maintenance 48
  • Special events 46

17
  • Are there any affiliated organizations in your
    community (i.e. YMCA, school district, senior
    care facilities, fitness centers etc.) that may
    be interested in participating in on-line
    educational opportunities?
  • YES 12
  • NO 10
  • NOT SURE 78

18
  • Summary of ways respondents suggested to increase
    revenue to WPRA (top five (5) suggestions)
  •  
  • Increase membership dues
  • Hire a professional fundraiser
  • Increase sponsorships and provide naming rights
  • Provide webinar and online training
  • Implement fundraisers

19
  • Summary of ways respondents suggested to decrease
    annual WPRA expenses (top three (3)
    suggestions)
  •  
  • Reduce or eliminate conference/educational
    socials
  • and give-aways (drinks, favors, socials,
    meals)
  • Decrease cost of running section meetings
    travel,
  • meals, gifts
  • Provide more online services, i.e. publications,
  • educational sessions, meetings

20
  • The following charts depict the current 2009
    Financials, as well as outlining projected
    revenue streams and cost savings for the State
    Association in 2010 that the Task Force feels is
    obtainable.

21
Revenue History
22
  • 2009 Budgeted Revenues
  • Income and Expense All Funds
  • Memberships 124,365
  • Conference 174,475
  • Ticket Program 2,297,690
  • Office 22,900
  • Committees 25,500
  • Sections 30,820
  • Total Revenue 2,675,750
  •  
  • 2008 - 3,287,575

23
  • 2009 Budgeted Expenses
  • Administration 425,940
  • Board/Delegates 26,300
  • Insurance/Fees 14,730
  • Ticket Program 2,000,000
  • Office 10,200
  • Committees 157,150
  • Sections 41,430
  • Contingency 0
  • Total Expense 2,675,750
  •  
  • 2008 - 3,287,575
  • The FY2009 WPRA Budget represents a 19 reduction
    from FY2008 due to the projected revenues and
    expenditures related to the Discount Ticket
    Program

24
  • Alternative Revenue Task Force
  • Projected Revenue Streams
  •  
  • 2010 Memberships The 2008 Membership Committee
    has already established a three year tiered
    membership plan that was approved by the WPRA
    Board for 2009 2011. This will generate
    approximately 10,000 in additional revenues in
    2010.
  • It should be noted that a larger percentage of
    the survey respondents felt that an increase in
    membership fees was a viable option, especially
    in lieu of the services they receive for this
    amount. The Task Force recommends that
    membership fees could be revisited if the WPRA
    Board feels that the projected revenues in this
    category should be increased.

25
  • Online Educational Programs The WPRA Office has
    already implemented online webinars in 2009 that
    has generated over 5,000 in net profits for the
    State Association. This remains an unknown
    revenue source, but the Task Force is
    recommending that 10,000 in new revenues from
    this program be placed in the 2010 budget.

26
  • Sponsorships The WPRA Office has
  • established a comprehensive Sponsorship Program.
    The Task Force is recommending that this program
    be expanded to provide vendors with sponsorship
    opportunities with the webinars and other WPRA
    online training programs, as well as creating a
    website page where vendors would pay to have
  • their companies and products listed with links.
  • Projected new revenues 10,000.

27
  • The Task Force is also recommending that the WPRA
    Executive Committee investigate the potential of
    establishing naming rights for WPRA vendors that
    could also increase a new revenue stream, i.e.
    MUSCO Lighting The Official WPRA Athletic Field
    Lighting Company. The Task Force is fully aware
    of the complexities of providing naming rights,
    but if done correctly, this could tap into a new
    revenue stream.
  • Projected new revenues 10,000.

28
  • Conference The respondents completing the
    Alternative Revenue Task Force online survey
    strongly recommended that the Conference
    Committee eliminate the favors and reduce the
    giveaways at the Conference Socials. The Task
    Force is recommending that the 2010 Conference
    Committee reduce or eliminate these types of
    expenditures for a projected increase in revenues
    of 10,000.

Steve Thompson
29
  • Total Projected Revenue Stream
  • 2010 Memberships 10,000.00
  • Online Educational Programs 10,000.00
  • Sponsorships 10,000.00
  • Naming Rights 10,000.00
  • Conference 10,000.00
  •  
  • Total 50,000.00
  •  

30
  • Alternative Revenue Task Force Projected Savings
  •  
  • Online Meetings The WPRA Office implemented
    GoToMeetings for the WPRA Board and WPRA Sections
    in 2009. The online meetings have already
    provided a savings to the WPRA Board, Sections
    and Committees in eliminating mileage,
    refreshments, meals, and time away from agencies.
    It is estimated that this will provide a
    savings of over 3,000 in 2009. The Task Force
    recommends that all WPRA Sections, Committees and
    Board increase the use of this technology to
    provide an estimated savings of 7,500 in 2010.

31
  • Online Publications The WPRA Office has already
    provided substantial savings in eliminating
    printing and postage costs by providing the
    monthly PRNewsletter online, as well as numerous
    other materials, including conference related
    publications that had been previously printed and
    mailed. For the first time, online balloting
    will take place for the State Association and
    several of the Sections that will again provide a
    substantial savings in printing and postage. The
    estimated savings in 2009 is 5,000. The Task
    Force recommends that online publications become
    the standard operating procedure for the State
    Association, and that all surveys and balloting
    also take place online in 2010, and that the
    Conference Booklet also be provided online.
    Estimated savings is 12,000 for 2010.

32
  • Projected Savings
  • Online Meetings 7,500.00
  • Online Publications 12,000.00
  •  
  • Total Savings 19,500.00
  •  
  • Increased Revenue Streams Increased Savings
    69,500

33
  • 2010 (Sample) Revenues
  • Income and Expense All Funds
  • Memberships 134,365
  • Conference 180,000
  • Ticket Program 2,297,690
  • Office 35,000
  • Committees 20,000
  • Sections 30,820
  • Total Revenue 2,697,875
  •  
  • 2009 - 2,675,750

34
  • 2010 (Sample) Expenses
  • Administration 425,940
  • Board/Delegates 24,200
  • Insurance/Fees 15,000
  • Ticket Program 2,000,000
  • Office 10,200
  • Committees 147,000
  • Sections 30,820
  • Contingency 0
  • Total Expense 2,653,160
  •  
  • 2009 - 2,675,750
  •  

35
Alternative Revenue Task Force Final Thoughts
  • There are two recommendations that the
    Alternative Revenue Task Force would like to
    share with the WPRA Board of Directors. 
  • We feel the WPRA Board Members are in the best
    position to generating revenues for the State
    Association as outlined in their Board
    Responsibilities

36
Raising Money and Monitoring Finances
  •   As a trustee for your organizations money,
    youre responsible for seeing that it is spent
    effectively in delivering programs and services. 
    Youre also responsible for looking into the
    financial future.  When you plot WPRAs goals,
    you must review your ability to pay for your
    plans.  That means fund raising when appropriate!

37
  • Since this is one of the annual responsibilities
    of the WPRA Board, the Task Force recommends that
    an annual amount be set in each annual budget
    that reflects a dollar amount that the Board
    should be generating through their fund raising
    efforts, individually or collectively.

38
  • Second, and perhaps more importantly, the State
    Association has an Executive Committee whose
    responsibilities are primarily two functions 
    Finances and Personnel.  Since the finances of
    the State Association ultimately resides with
    this governing body, it is recommended that the
    Executive Committee continue the work and efforts
    of the Alternative Revenue Task Force to provide
    consistency in reviewing the revenues and
    expenditures in the future.
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