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Why DuPont Corian

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Today's kitchen is more than a place to prepare a meal. The kitchen has become the epicenter of the home ... Why is the Kitchen So Important? ... – PowerPoint PPT presentation

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Title: Why DuPont Corian


1
(No Transcript)
2
Why DuPont Corian?
3
(Image or color to replace gray area)
4
Reliability
National Network
Market Resource!
5
Corian
6
Why is the Kitchen So Important?
Todays kitchen is more than a place to prepare a
meal The kitchen has become the epicenter of the
home A place to share time with your family,
entertain and more As a result, consumers are
spending 10s of thousands of dollars upgrading
their kitchens
7
Corian Material Comparisons.Check out the marks
8
Why Corian? What makes Corian Green and
Environmentally friendly?
  • Durable and Renewable
  • generates 1/3 less waste than stone during
    fabrication
  • renewable, repairable, reworkable and lasts a
    long time
  • Chemically Inert and Environmentally Responsible
  • does not readily react with other chemicals or
    elements
  • meets the most restrictive food zone standards
    set by the National Sanitation Foundation
  • complies with Federal Food, Drug and Cosmetic act
    for food contact surfaces and all applicable food
    additive regulations.
  • Non- Toxic
  • At room temperature there is virtually no
    off-gassing of VOCs
  • In a fire situation, Corian is clean burning
    producing an insignificant amount of smoke
  • Responsible Choices in Raw Materials
  • Pigments used are FDA listed and free of toxins,
    heavy metals or carcinogenic materials
  • Responsible Choices in Manufacturing Processes
  • Scrap and off spec Corian reused as raw material
  • Waste generation continually reduced
  • Responsible Choices in Packaging
  • minimize use, reuse and recycle

9
Why Choose Corian?
What are buyers looking for in a countertop?
  • Look Good
  • Easy to Clean
  • Last a long time

10
Why choose Corian?
  • Looks Good
  • Colors
  • Seamless
  • Easy to Clean
  • Integral Sinks
  • Non-Porous
  • Lasts a Long Time
  • 100 Acrylic
  • 10 Year Installed Warranty

11
Why choose Corian?
  • The style of DuPont Corian
  • Over 100 colors/patterns, developed with the help
    of international experts
  • Easy to adapt to any kitchen design, perfect
    replacement material
  • Flexibility allows a person to create whatever
    they imagine

12
DuPont Surfaces Private Collection
Exciting Aesthetics Add Depth and Texture!
13
Answers to Common Questions
  • Can I use my countertops as a cutting board?

Not recommended for any countertop.
14
Answers to Common Questions
  • Can I put a hot pot on my countertop?

Corian is resistant to heat, but this is not
recommended for any countertop.
15
Answers to Common Questions
  • Will my countertop stain?

Corian is a non-porous material - liquids cannot
penetrate the surface
16
Answers to Common Questions
  • Is there any special care needed?

Simple soap water will take care of most
cleaning.
17
Answers to Common Questions
  • What if my countertop gets damaged?

Corian is easily repaired!
18
Answers to Common Questions
  • What does the warranty cover?

Everything except customer abuse for a full 10
years (including labor)
19
Other Surfacing Products
20
Corian and Other Surfaces
Granite
Laminated veneer
Ceramic Tile
Engineered Stone
Compare and Contrast
Other Solid Surface
Laminate
Wood
21
The experience Granite/Marble countertops
  • Offers the consumer visual depth
  • Considered a premium product
  • Time consuming to maintain as visible seams can
    trap dirt
  • Can become stained because of porosity and/or
    neglecting to reseal
  • Appearance unpredictable due to random veining
  • Unforgiving to your delicate china and glassware
  • Reliability - not easily repaired and warranty
    can be limited

22
The experience Plastic Laminate countertops
  • Cheap in price and design
  • Provides an array of color possibilities
  • Dirt traps into seams that have opened over time
  • Demands attention when cleaning - scratches
    arent repairable
  • Particle board underneath may absorb moisture
  • Develops a worn look - edges chip, damaged by
    scrubbing, can de-laminate

23
The experience Other Solid Surface countertops
  • Some, but not all the features of Corian
  • Consumer not able to truly express themselves due
    to fewer color choices and illumination
    difference
  • At resale time of the consumer home, whats more
    recognized than Corian
  • Less assurance - not backed by the same quality
    network as Corian and has lower consumer
    preference

24
The experience Laminated Veneer countertops
  • In appearance, looks like solid surface
  • Possibility of cracking due to the laminated
    construction
  • May need to compromise on looks due to a limited
    color pallet and design flexibility
  • Particle board underneath may absorb moisture and
    cause delamination
  • Performance issues due to its low impact strength

25
The experience Ceramic Tile countertops
  • Gives kitchen a different design look
  • Grout lines can trap dirt and promote the growth
    of mold, mildew, and bacteria
  • Surface bumpy and not smooth to the touch
  • Can crack or chip easily
  • Difficult to repair as damaged tile must be
    replaced
  • Unforgiving to your delicate china and glassware
  • Warranty???

26
The experience Wood countertops
  • Nicks, cuts and scratches easily
  • Requires a sealant or protective coating that
    must be maintained
  • Porous nature allows for the growth of mildew,
    mold and bacteria
  • Not easily repaired when damaged
  • Low resistance to heat
  • Without protective coating can absorb moisture
    and or stains
  • Warranty???

27
Other Surfaces
Other Solid Surface
Granite/Marble
Plastic Laminate
  • Offers the consumer visual depth
  • Considered a premium product
  • Time consuming to maintain as visible seams can
    trap dirt
  • Can become stained because of porosity and/or
    neglecting to reseal
  • Appearance unpredictable due to random veining
  • Unforgiving to your delicate china and glassware
  • Reliability - not easily repaired and warranty
    can be limited
  • Cheap in price and design
  • Provides an array of color possibilities
  • Dirt traps into seams that have opened over time
  • Demands attention when cleaning - scratches
    arent repairable
  • Particle board underneath may absorb moisture
  • Develops a worn look - edges chip, damaged by
    scrubbing, can de-laminate
  • Some, but not all the features of Corian
  • Consumer not able to truly express themselves due
    to fewer color choices and illumination
    difference
  • At resale time of the consumer home, whats more
    recognized than Corian
  • Less assurance - not backed by the same quality
    network as Corian and has lower consumer
    preference

28
Other Surfaces
Laminated Veneer
Ceramic Tile
Wood
  • In appearance, looks like solid surface
  • Possibility of cracking due to the laminated
    construction
  • May need to compromise on looks due to a limited
    color pallet and design flexibility
  • Particle board underneath may absorb moisture and
    cause delamination
  • Performance issues due to its low impact strength
  • Gives kitchen a different design look
  • Grout lines can trap dirt and promote the growth
    of mold, mildew, and bacteria
  • Surface bumpy and not smooth to the touch
  • Can crack or chip easily
  • Difficult to repair as damaged tile must be
    replaced
  • Unforgiving to your delicate china and glassware
  • Warranty???
  • Nicks, cuts and scratches easily
  • Requires a sealant or protective coating that
    must be maintained
  • Porous nature allows for the growth of mildew,
    mold and bacteria
  • Not easily repaired when damaged
  • Low resistance to heat
  • Without protective coating can absorb moisture
    and or stains
  • Warranty???

29
The Truth About Granite
30
Granite Before and After Sealing
31
Cooking Oil on Granite
Unsealed side
Sealed side
32
E Coli on sealed granite
33
GOAL
  • Learn how to use facts to challenge perceptions
    about granite and other competitive products.
  • Promote position Corian surfaces through an
    Integrated Program with a consistent message
    directed to multiple audiences.
  • Be the Industry Resource for your customers.

34
Know The Competition!
  • Understand Fact vs. Fiction
  • Dispel the myths
  • Re-enforce facts
  • The following QAs are from the NTC (National
    Training Center for Stone) web page. The
    questions are from true consumers and the
    responses are from Fred Hueston, President of
    NTC.

35
FACT OR FICTION?
  • Dispel the Myths!
  • Granite is indestructible????
  • Why is there no warranty?
  • Re-enforce the Facts!
  • Granite CRACKS!
  • We live in a 2.5 yr old home that has granite
    countertops. A couple of days ago, my wife
    noticed a hairline crack about 4 inches long,
    starting from the front edge of the countertop.
    The crack is about 6 inches away from our under
    mount sink and about 8 inches away from the L
    corner. Any ideas as to why this might have
    happened? There is no evidence of the house
    shifting or settling?
  • RESPONSE Hairline cracks can occur for any
    number of reasons. Poor installation of the
    counter top, natural flaws in the granite,
    excessive heat, etc.

36
FACT OR FICTION?
  • Dispel the Myths!
  • Granite resists stains ???
  • Re-enforce the Facts!
  • Granite STAINS!
  • RUST - Help! My brand new granite island top
    has a rust ring from a plant. How should I
    remove?
  • RESPONSE First try removing the ring with a
    little Iron Out. Iron Out can be purchased in
    most hardware stores and grocery stores. Place a
    small amount on the rust, add some water and
    agitate for several minutes. If this does not
    remove the rust, then you will need to use
    poultice.

37
FACT OR FICTION?
  • Dispel the Myths!
  • Granite resists stains ???
  • Re-enforce the Facts!
  • Granite STAINS!
  • Butter/Grease We installed a granite counter
    top for a client. Our client wipes up butter and
    other greases with a sponge but a stain appears
    anyway. Our fabbers used muriatic acid to clean
    the stains which they said would disappear after
    a few days. The stains have not gone away or
    even faded after five days. What can be done to
    help our client have a countertop that will have
    an enduring finish that looks like the day it was
    installed? I dont think its right to tell our
    client that each time you butter your toast, you
    have to use acid cleanser!
  • RESPONSE You will need to pull the stains out
    with a poultice made with a good degreaser. For
    instructions, see the stone tips at
    www.ntc-stone.com.

38
FACT OR FICTION?
  • Dispel the Myths!
  • Granite resists stains ???
  • Re-enforce the Facts!
  • Granite STAINS!
  • Olive Oil A house guest left a glass with
    olive oil in it on our new granite kitchen
    counter top overnight. There is now a stain. I
    have tried the bleach soaked paper towels for 24
    hours! made the poultice of bleach and flour and
    sealed it under plastic for 24 hours! and have
    been told to make a poultice of acetone and
    plaster, seal it under plastic and leave for 24
    hours! Any suggestions?
  • RESPONSE You are using the wrong chemical in
    your poultice. Try using some liquid dishwashing
    detergent in your poultice. The will act as a
    degreaser and should remove the oil in a couple
    of applications.

39
FACT OR FICTION?
  • Dispel the Myths!
  • Granite resists stains ???
  • Re-enforce the Facts!
  • Granite STAINS!
  • SOAP STAINS Liquid detergent dripped from the
    soap dispenser onto the granite counter top and
    now there is a dark stain. The stain is very
    noticeable. How do I get it out?
  • RESPONSE You will need to poultice the stain
    with a good degreaser. For info on poulticing,
    visit the stone tips at www.ntc.com.

40
FACT OR FICTION?
  • Dispel the Myths!
  • Granite is indestructible???
  • Re-enforce the Facts!
  • Granite CRACKS!
  • I had a black galaxy counter top installed only
    5 days ago. While cleaning up, I notice a fine
    crack from the edge of the bull nose in about 12
    inches. What could have caused this and is it
    fixable?
  • RESPONSE The crack may have already been
    there. If it is a hairline crack, it most likely
    occurred during the extraction process. These
    cracks are caused by the explosives used to
    remove the granite from the ground. The crack
    could also be caused by movement of the
    countertop. Call the fabricator to take a look
    at it. It is possible to fill the crack with a
    special glue.

41
FACT OR FICTION?
  • WHAT IS POULTICING?
  • Marble, granite and certain ceramic tile are
    porous materials. If not thoroughly sealed, they
    WILL stain!
  • The only way a stain can be removed is to
    literally pull it out of the stone or ceramic
    with both a chemical and material that will
    absorb the stain. This chemical
    absorbent-material combination is what is called
    POULTICE.
  • Poultices are commonly powder or cloth material
    that can be mixed with a chemical and placed on
    top of a stain. Clays and diatomoceous earth are
    safe and readily available, but do not use
    whiting or clays containing iron with an acidic
    chemical iron will react with the acid and may
    cause rust staining.
  • It is best to purchase powders that are designed
    specifically for stone and tile. Consult a stone
    restoration specialist or your stone supplier if
    in doubt. Before you attempt to remove a stain,
    it is EXTREMELY important that you know what
    caused the stain!
  • (Information from Fred Hueston, President of
    NTC)

42
FACT OR FICTION?
  • Dispel the Myths!
  • Granite is easy to maintain???
  • Re-enforce the Facts!
  • Granite is not so easy to maintain!
  • Granite must be sealed. How often, however,
    remains a mystery -- some say, Every 6 months
    others say, Once every 12 months others say
    Every 2 years, and still others say Its not
    necessary!

43
Harder-hitting product comparisons
44
Before/After - Beige Fieldstone and Cocoa Brown
What Corian can do for a kitchen
After Corian
Before Corian
45
Before Corian(r)
After Corian
46
After Corian
Before Corian
47
New Exciting Aesthetics Add Depth and Texture
Private Collection - Slate
DuPont Private Collection
48
Fireplace Surrounds Mantels!
49
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50
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51
Sales Marketing Tools
52
Corian Website
53
Service
54
  • Consumer Confidence

10 Year DuPont Installed Warranty
98 Customer Satisfaction
55
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