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Managing a SpanishSpeaking Crew

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Providing a good work environment ... Most are Catholic, celebrate Christmas, Good Friday, baptisms. Dec. 12: Lady of Guadalupe Day ... – PowerPoint PPT presentation

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Title: Managing a SpanishSpeaking Crew


1
Managing a Spanish-Speaking Crew
2
Introduction
  • Rafael Barajas Brief Biography
  • Personal and Professional

3
Business
  • 25 years as a superintendent
  • Section manager, irrigation, equipment operator,
    etc.
  • 1984 became superintendent, age 20
  • 1990 became a CGCS
  • 1993 elected to Board of Directors in Palm Springs

4
Business, cont.
  • 1995 moved back to LA, 6 years on Board of
    Directors
  • GCSAA 3 years in Career Development
  • Currently in Membership
  • Certificate in Turfgrass Management from Univ. of
    CA Riverside

5
Managing the Hispanic Employee
  • Understanding the Hispanic culture
  • Communicating with the Hispanic employee
  • Providing a good work environment
  • Understanding the laws for hiring Hispanic or
    foreign employees

6
The Hispanic Culture
  • Where they came from
  • Why they came to the USA
  • Cost of living
  • Rate exchange
  • Lifestyle
  • Ranking plus government structures

7
Work Ethics
  • Anglo lifestyle and work ethic
  • Hispanic lifestyle and work ethic
  • Perceptions
  • Goals
  • Reality

8
Traditions
  • Vary from town to city to state to country
  • Most are Catholic, celebrate Christmas, Good
    Friday, baptisms
  • Dec. 12 Lady of Guadalupe Day
  • Independence Days (Mexicos is Sept. 16)
  • Cinco de Mayo Battle of Puebla against the
    French
  • Strong family ties (attend weddings, birthdays,
    funerals of distant relatives)

9
Communication Problems
  • Language barrier
  • Misunderstandings
  • Poor job performance
  • Get the message across
  • Message sent
  • Message received whose fault is it?

10
Ideas to improve communication
  • Encourage English classes
  • Provide incentives for learning English
  • Hire a good translator on your crew
  • Teach them English and have them teach you
    Spanish
  • Take computer courses
  • Spanish/English dictionaries

11
Work Environment
  • Create good work environment
  • Always greet staff by name
  • Training in native language is the law in many
    states (this includes manuals, posters, memos,
    employee notices)
  • Take advantage of knowledge base

12
Employee Retention
  • Housing
  • Meals
  • Bonus
  • Insurance
  • Vacation
  • Savings plans

13
Finding Employees
  • Agencies
  • Best method is word of mouth

14
Keys for Success
  • Communication
  • Compensation
  • Work environment
  • Delegate build team players
  • Understand and respect culture
  • Respect must be earned

15
Treat each other the way you would like to be
treated. It is nice to be important, but it is
more important to be nice!
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