Presented by DIR. ELIZABETH F. NELLE Department of Tourism

1
New Tourism Products
Presented by
DIR. ELIZABETH F.
NELLE
Department of Tourism
2
(No Transcript)
3
Definition
Tourism associated with travel to health spas or
resort destinations where the primary purpose is
to improve the travelers physical well being
through a regimen of physical exercise and
therapy, dietary control, and medical services
relevant to health maintenance. -- WTO--
4
Rationale

• The HEALTH AND WELLNESS craze is big business and
  is growing at a very fast pace. Its impact on
  travel and tourism is very evident as its likely
  future growth in demand has been identified by
  market research, signaling health tourisms
  future potential.
• The increased awareness of the importance of
  healthy living and the need to take time off to
  relax and re-charge is a fairly widespread
  phenomena

5
Rationale

• Good potential for Asia to develop Health Tourism
  since health and wellness using traditional
  healing methods is very much part of Asian
  culture
• The Philippines is bestowed with the required
  natural resources for the development of Health
  Tourism

6
Goal

• To position the Philippines as a premier health
  holiday destination in Southeast Asia

7
Specific Objectives

• To broaden the marketability of the Philippines
  by promoting spa and medical tourism

• To contribute to regional development in terms of
  employment generation and increase in local
  government revenue

• To increase investments relative to health
  holiday activities

• To promote and develop the countrys thermal
  springs and other resources for health tourism
  program

8
Components
Spa Tourism
Medical Tourism
9
Spa Tourism
10
The Philippine Spa Industry
7.9 growth rate per year
71 increase in the number of spa establishments
in 1999
Average of 1,296 spa visits per day or 35 spa
visits per establishment
11
The Philippine Spa Industry
Generates 1,069 jobs or an average of 29 jobs per
spa facility
Annual income 4 M 10 1 to 1.5 M 10
1.5 to 2 M 10 .5 M to .8 M 10
.8 M to 1 M 5 Less than 500,000 5
12
Medical Tourism
13
Expected Economic Gains From Medical Tourism in
Selected Countries
14
Comparative Health Care Costs
15
Advantages in Developing Medical Tourism
Competitive medical costs
Availability of state-of-the-art medical equipment
Filipino doctors are trained with western medical
orientation
16
Advantages in Developing Medical Tourism
The Philippines is recognized as having highly
skilled medical professionals
Filipino medical practitioners have a nurturing
and caring attitude
Fluency in the English language
17
Investment Areas
Spa Tourism Day Spa Resort/Hotel Spa
Destination Spa
Medical Tourism Tertiary Hospitals
Ambulatory Clinics
18
Incentives

• SPA TOURISM
• Reduced Import Tariff on Selected Spa Equipment
• MEDICAL TOURISM
• Income Tax Holiday
• Reduced Tariff (1) on
• Selected Medical Equipment

19
Competitors

• THAILAND
• SINGAPORE
• MALAYSIA
• INDIA
• INDONESIA

20
Significant Accomplishments

• Prepared Health Tourism Investment Kit turned
  it over to OTC-IPU
• Inclusion of Medical Tourism in 2004 Medium Term
  Investment Priorities Plan
• Organization of the Spa Association of the
  Philippines

21
SPA Association of the Philippines

• Organized 15 April 2004
• President Cathy Palma, Nurture Spa
• Vice President Karen Reina, Mandala Spa
• Secretary Farah Villanueva, Club One
  Health Fitness at Oakwood Premiere
  
• Treasurer Madelaine Edejer, Peninsula Spa
  
• PRO Jennifer Sanvictores,The Farm
• Induction Date June 16, 2004, 500 pm
• Coconut Palace (poolside)
  

22
SPA Association of the Philippines

• Objectives
• To unite the members on common purposes, working
  in a close bond of cooperation, fellowship and
  assistance in furthering and protecting the
  interest of the members and the Philippine Spa
  Industry in general
• To promote and protect the spa industry and its
  consumers, by upholding the highest standards and
  ethics of the spa industry and ensuring
  professionalizm among its members
• To encourage, support and develop the Philippine
  spa industry towards having its own unique
  branding and image
• To establish and maintain affiliation and
  cooperation with other spa organizations
  globally.
• To develop the industry and enhance its
  professionalism through education and training,
  and the sharing of ideas and information among
  members.

23
On-Going Activities

• Spa and Hospital Accreditation
• Investment Promotions for Health Tourism
• Development of Spa Holiday
• Packages
• Development of Medical Tour Packages
• Drafting of Philippine Medical Tourism Marketing
  Plan
• Preparation of Health Tourism Product Manual

24
On-Going Activities

• Launching of Philippine Medical Tourism
• Full blast on Marketing and Promotional
  activities, e.g.
• - production of brochures
• - foreign trade and media invitationals
• - Philippine participation in Annual Spa and
  Medical Travel Expos
• - Link up with overseas medical institutions,
  Philippine Medical Associations, tour
  wholesalers, etc.
• Continuous research and development of Pinoy Spa
  concept

25
Mandala Spa
Mandala is a perfect resort spa destination. It
is located in the famous Boracay Island and
exudes an ideal rest and self-pampering haven
Mandala offers a wide array of spa services, from
massages to beauty rejuvinating regimen. It is a
perfect complementing haven after a day under the
sun and sea. .
Contact Person Ms. Karen Reina Owner Tel.
Nos. (063)[phone] Fax No.
(063)[phone] www.mandalaspa.com
Package Price For rates info, visit
www.mandalaspa.com
26
The FARM at San Benito Hippocrates Health
Resort of Asia
Nestled at the foothills of Mt. Malarayat, The
Farm is a 49-hectare world class health resort
that addresses every aspect of rejuvenation. It
is fully integrated medical facility specializing
in alternative, preventive healthcare and natural
healing.
Contact Person Ms. Jennifer
Sanvictores Marketing Director Mandarin
Oriental Hotel Makati Ave., Makati City Tel.
No. [phone] Fax No. [phone] www.thef
arm.com.ph
27
Nurture Tropical Spa
Nurture Tropical Spa is health haven in Tagaytay.
It offers Ifugao inspired accommodation
facilities, spa services, health and fitness
programs and rejuvenating and wellness packages
at very reasonable prices. The place is ideal for
weekend hideaways.
Area/Location Tagaytay City
Packages/Programs Offered Face of an Angel,
Nurturing Touch, Body Scrubs, Body Wraps, Garden
of Eden, Crowning Glory, Special Treatments,
Delight, Ultima, Elation, Euphoria, etc.
Contact Person
Ms. Cathy Palma Manager 1202 Price
Tower Tordesillas cor. Bautista St. Salcedo
Village, Makati Tel. Nos. [phone] to
77 [phone] www.treasures.com.ph
Package Price For rates info, visit
www.treasures.com.ph
Season Year Round
28
The Sanctuary Spa at Maya-Maya
29
Plantation Bay Resort and Spa
Package Price For rates info and other
inquiries, visit www.plantationbay.com
Plantation Bay is known for its stunning
waterscapes, magnificent laggons and gardens, ,
excellent service and a totally different spa
experience
30
Cebu Paradise Health Beauty Spa
Cebu Paradise Health Beauty Spa is a perfect
hideaway in the bustling city of Cebu. The spa
offers the best body pampering and relaxation
with the first class amentities of Wtaerfront
Hotel and Casinos, one of the best in Cebu.
31
The Peninsula Spa
The Peninsula Spa is one of the features of
Peninsula Manila Hotel. It is located in Makati
City making it near to shopping, food and leisure
establishments.
Contact Person Ms. Madelaine Adejer OIC-
Manager G/F Peninsula Manila Hotel Makati Ave.
cor. Ayala, Makati City Tel. Nos.[phone]
Fax No. [phone] www.peninsula.com
32
SM Kenko
Season Year Round
Contact Person Mr. Andy Benwick Manager 5F
Networld Hotel Roxas Blvd., Pasay City Tel. No.
[phone] Fx No. 536-58-35 www.networldhotel
.com
SM Kenko specializes on modern spa facilities
like sauna baths and massages. It is housed at
Jipang Building, accessible to a hotel,
restaurant and other commercial establishment in
the area.
33
The Ritz Spa
Offering a wide selection of spa menus, The Ritz
is popular among spa buffs in the country. It is
located in Manila, making it accessible to other
attractions in the area.
34
Club One Health and Fitness Center
Contact Person Mr. Jeff Ofiana Oakwood
Premier 6F Glorietta 4, Ayala Center,M akati Tel.
No. [phone] Fax [phone] Email
hclub_at_oakwood.com.ph
Club One is located in Oakwood Premiere Hotel
situated right at the heart of Makati City. It
has complete spa facility with the ambience of a
first class hotel.
35
Asian Hospital Medical Package
Asian Hospital is a one-stop shop facility that
offers medical packagae complete with up to date
medical treatments coupled with a leisure
component that brings tourists to the countrys
major tourist attractions..
36
St. Lukes Medical Center Medical Package
A medical facility that offers hotel-type
amenities, St. Lukes Medical Center offers
modern medical treatments coomplemented by the
leisure of traveling to major tourist attractions
of the country.
37
Wellspring of Wellness.....PHILIPPINES
38
PHILIPPINES ESL (ENGLISH AS SECOND LANGUAGE)
TOUR PROGRAM
39
PHILIPPINES ESL TOUR PROGRAM

• RATIONALE
• English is a universal language
• Studying English as a second language a
  regular program in non-English speaking countries
  like Japan,China, Korea, Latin America, etc.

40
PHILIPPINES ESL TOUR PROGRAM
OBJECTIVES

• To make the Philippines a destination in Asia for
  learning English as a second language (ESL)
• To develop tours combining English language
  courses with holiday / vacation activities
• To enrich visitors experience by providing
  opportunities for cultural immersion, thereby,
  enhancing appreciation understanding of
  Philippine culture
• To increase visitor arrivals by tapping the ESL
  market especially from Japan, Korea, China
  Taiwan, thereby contributing to the countrys
  tourist receipts
• To provide a venue for learning institutions to
  participate and foster a highly competitive
  English language program for the target markets

41
PHILIPPINES ESL TOUR PROGRAM

WHY STUDY IN THE PHILIPPINES?

• English is widely spoken
• Proximity to target markets (by air)
• from Japan 4 5 hours
• Korea 3 hours
• China 2 3 hours
• Affordable costs
• Rich in natural and cultural assets

42
COMPARATIVE COSTS OF ESL TOURS
43
PHILIPPINES ESL TOUR PROGRAM

• TARGET MARKET POTENTIAL
• Korea High school college
  students
• Professionals
• China High school college
  students
• Professionals
• Japan MEXT (Ministry of Education, Culture,
  Sports, Sciences and Technology) 5-year
  strategic plan (2003-2008) re
  Cultivating Japanese with English
  Abilities
• - 10,000 high school students / year
• - University
  students teachers
• Professionals

44
PHILIPPINES ESL TOUR PROGRAM
COMPONENTS
A. TOUR DESIGN / PROGRAM

45
PHILIPPINES ESL TOUR PROGRAM
COMPONENTS

• DURATION
  
• 1 week - 6 months (maximum)
  

C. ENGLISH COURSE Content Basic English
Communication Skills
Advanced English Course
Business English Other English Programs
46
PHILIPPINES ESL TOUR PROGRAM
COMPONENTS
D. TOUR PRICE INCLUSIONS

• Inland Transportation
• Accommodation
• Meals
• English course (including materials,
  facilitator / instructor, lectures, etc.)
• At least one (1) excursion or tour activity
• Cultural activity

47
PHILIPPINE ESL TOUR PROGRAM Clark Polytechnic
Module
Clark Polytechnic offers an exciting way of
learning English as a second language wherein
leisure travel becomes part of the learning
experience. The program includes basic English
learning module and visit to famous tourist spots
within the area.
Contact Person Ms. Rita D. Vinculado
Tourism Cultural Affairs Office Clark
Development Corporation Clarkfield, Pampanga
Tel. Nos. (6345)599-2854,599-6235
48
Promoting the Philippines as a Culinary
Destination
KULINARYA FILIPINA
Galing ng Pilipino...sa Pagluluto!
49
OBJECTIVE
To promote Philippine cuisine internationally as
a way of enticing tourists to visit the country.
It also hopes to standardize the preparation and
styling of classic Filipino dishes.
50
RATIONALE

• Cuisine has always been an effective means to
  promote a country and showcase its culture and
  heritage (e.g. Thailand, Spain, Mexico, Japan,
  Indonesia, etc.)
• The Philippines has a rich culinary tradition.

51
KULINARYA FILIPINA
COMPONENTS
INTERNATIONAL and DOMESTIC
52
INTERNATIONAL COMPONENTS

• Philippine Food Standardization
• Investments for Philippine
• Restaurants Abroad
• Food Trip for International Editors
• International Food Expo
• Special Promotional Events

53
I. Philippine Food Standardization
Description Identification of signature Filipino
dishes and standardization of presentation and
styling

• VCD/ VHS and Manual featuring demonstrations and
  visuals on the preparation, styling and plating
  of selected Filipino Dishes as developed by the
  countrys leading chefs
• Includes 40 well-loved Filipino recipes and
  annotations on how recipes relate to Philippine
  history and culture
• To be distributed to Hotels, Restaurants and
  Cooking Schools

Lead Agency Asia Society, TESDA, DTI, HRAP
Cooperating Agencies
Cooking Schools, DOT

• Possible Output
• Philippine Food Recipe and Style Guide
• Training Module
• Short Philippine cuisine courses for various
  audiences (e.g. tourists, restaurateurs)

54
II. Investments for Philippine Restaurants Abroad
Description In line with DTIs Kusina Project,
encourage the setting-up of restaurants abroad
specializing in Philippine cuisine
Lead Agency DTI, CITEM
Cooperating Agencies BOI

• Possible Output/s
• Guidelines and Incentives
• Guidelines for exportation of Philippine
  ingredients
• Promotional Activities

55
III. Food Trip for International Editors
Description An editorial food trip (location
shootings) for international and local editors
and writers of international and national travel,
lifestyle and food publications such as Gourmet,
Food, Town and Country, Conde Nast, Mabuhay, Hola
and other In-flight magazines
Lead Agency DOT, Asia Society, CITEM
Cooperating Agencies LGU
Local Tourism Councils, Private Sector

• Possible Output/s
• Different stories in international and local
  magazines featuring Filipino chefs/ Philippine
  cuisine at the same time promoting our major
  tourist destinations
• The best Filipino chefs will prepare different
  menus of dishes from the manual in a backdrop of
  famous Philippine destinations
• The possibility of featuring well-known Filipinos
  based abroad entertaining guests with Filipino
  food set against a Filipino-inspired setting may
  also be explored (e.g. Lea Salonga, Isabel
  Preysler)

56
IV. International Food Expo
Description In line with CITEMs mandate,
various food expositions will be conducted in the
country and will be participated abroad on a
regular basis to showcase various Filipino
ingredients.
Lead Agency CITEM

• Possible Output
• International Food Exposition in the country
  (IFEX)
• Participation in International Food Expositions
  abroad
• Promotional Activities

57
V. Special Promotional Events
Description Conduct of various activities/events
to promote Philippine cuisine within the
Philippines and abroad
Lead Agency Asia Society Cooperating Agencies
DOT, CITEM , Tour Operators, Media, Private Sector

• Possible Output/s
• Dinner with the President - dinner of Filipino
  dishes prepared by the best Filipino chefs in
  Malacanang

58
DOMESTIC COMPONENTS

• Food Trip
• Philippine Cultural Dinner Show
• Special Culinary Events
• Promotional Activities/ Materials

59
I. Food Trip
Description Development of culinary tour
packages in prime tourist destinations
Cooperating Agencies DOT, Accredited Tour
Operators, PHILTOA/ PTAA, HRAP, Cooking Schools

• Possible Output/s
• Culinary tour packages
• Training of culinary tour guides
• Promotional materials (e.g. brochures, flyers)
• TV Show featuring cooking demonstrations filmed
  in leading tourist destinations and culinary
  centers

60
II. Philippine Cultural Dinner Show
Description Coordination with the private sector
for the regular offering of quality dinner
packages featuring the best of Philippine cuisine
served against a backdrop of traditional
performance arts
Cooperating Agencies HRAP, Ayala Malls, City of
Manila, NCCA, Cultural Performing Groups, Tour
Operators, DOT, LGUs

• Possible Output/s
• Promotional Activities
• Identification of a venue for regular cultural
  dinner show

61
III. Special Culinary Events
Description Organization of special culinary
events to generate awareness about Philippine food
Cooperating Agencies DOT/ DTI/CITEM, HRAP,
Malls, Food Publications

• Possible Output/s
• Regional Food Festivals
• Culinary Competitions
• Philippine Food Exhibitions

62
IV. Promotional Activities/Materials
Description Conduct of activities to promote
Philippine cuisine within the Philippines and
abroad
Cooperating Agencies Asia Society, DOT, PCVC,
CCI/ Living Asia Channel, ABS-CBN Lifestyle
Channel, DTI, Island Flavors (Channel 5), Local
and International Food Magazines, Newspapers,
other Publications

• Possible Output/s
• Website for Philippine Food
• Write-ups and features on Philippine food in
  local magazines, publications and broadcast
  programs

63
Bicol Culinary Adventure Tour
Area/Location Albay and Sorsogon
Provinces Season Year-round Contact
Details T.R.I.P.S. 7524772
Sharp Travel Service 817-0071 The
said tour features cooking demonstrations of
Bicols most well-known recipes such as Bicol
Express, Pinangat, and Pili among others. It also
includes visits to the regions popular tourist
destinations, restaurants and pasalubong centers
64
Discover Your Roots Program
Galing ng Pilipino para sa kapwa Pilipino
65
OBJECTIVE
To entice 2nd and 3rd generation Filipinos to
visit and tour around the Philippines,
familiarize themselves to the countrys native
culture and heritage and provide community
service to their fellow Filipinos.
66
RATIONALE
There is a large number of 2nd and 3rd generation
Filipinos living abroad The students alone (high
school/college/university) comprise a large
number of this generation and have the disposable
income freedom to travel
67
I. Orientation/ Lecture on Filipino Heritage,
History and Culture
II. Dinner with the Tourism Secretary
III. Tour of various tourism destinations
COMPONENTS
IV. Food Trip
V. Community Interaction
VI. Community Service
68
MARKETING STRATEGIES

• Direct selling by DOT Overseas Offices and
  Embassies to Filipino associations abroad
• Promotion in DOT and DFA websites
• Advertisements in Filipino newspapers abroad as
  well as Filipino cable TV channels

69
PROPOSED ITINERARIES
DAY 15 Debriefing Closing Ceremony
DAY 13-14 Participate in a meaningful project
by tying up with an NGO such as the Couples for
Christs Gawad Kalinga
DAY 4-12 Start of Tours I. Manila and
Environs II. Northern Luzon III. Southern
Luzon IV. Central Visayas V. Eastern
Visayas VI. Western Visayas VII. Mindanao
DAY 3 Tour of Manila (visits to Intramuros,
Metropolitan Museum of Manila, Coconut Palace,
Show at CCP or Metropolitan Theater, Drive thru
Malacañang and Rizal Park, Shopping in Greenhills
and Nightlife in Malate, Greenbelt, Rockwell or
Libis /Eastwood)
DAY 2 Lecture 1 Overview of the Philippines
Visit to Museum of the Filipino People Lecture
2 Conversational Filipino
(Komisyon ng Wikang Filipino) Lecture 3
Philippine Culture and Arts
(NCCA) Lecture 4 Philippine Games Philippine
Indigenous Games (Sports Savers
Association, Inc.) Afternoon of Games Overnight
Manila
DAY 1 Arrival of participants Registration and
check-in Program Orientation Welcome Dinner with
the DOT Secretary (Intramuros, WOW
Philippines) Overnight Manila
NOTE This above program will be staple for all
itineraries
70
PROPOSED TOURS
Manila and Environs

• Visit to Villa Escudero for Cooking
  Demonstrations and Cultural Show
• Visit to Puerto Galera
• Taal, Batangas Shrines and local crafts workshops
• Taal trek
• Tagaytay Tour (Spa treatment at Nurture Spa)
• Shooting the rapids at Pagsanjan, Laguna
• Visit Rizal Shrine, IRRI and Los Baños
• Tour of Malolos and San Miguel,Bulacan
• Corregidor Island cruise with lunch

71
PROPOSED TOURS
Northern Luzon

• Visit to Malolos, Bulacan (Barasoain
  Church)
• Bonfire, night-out, tour and shopping in
  Baguio City including Camp John Hay
• Interaction with PMAers
• Visit to 3 World Heritage Sites in Ilocandia
• Pagudpud Beach
• Kayaking and Rafting in Chico River
• Trekking in Ifugao Rice Terraces/ Sagada

72
PROPOSED TOURS
Southern Luzon

• Visit to Villa Escudero for Cultural Show
• Culinary tour and shopping for native crafts in
  Bicol
• Butanding interaction in Donsol, Sorsogon and
  visit to Firefly Sanctuary
• Tour of Puerto Princesa City
• Visit to St. Paul Subterranean River National
  Park
• Shopping of native arts and crafts in Puerto
  Princesa
• Northern Palawan (El Nido)
• Diving at Anilao, Batangas
• The Farm at San Benito (Spa Treatment)

73
PROPOSED TOURS
Central Visayas

• Arts and crafts tour and Cultural Show in Cebu
• City
• Lunch of Lechon Cebu and seafoods
• Overnight at Badian Resort
• Bohol Tour
• Visit Tarsier sanctuary and Chocolate Hills,
• Loboc cruise with lunch and interaction with
  
• Loboc Childrens Choir
• Diving in Balicasag Islands
• Whale-watching in Bais City

74
PROPOSED TOURS
Western Visayas

• Boracay beach
• Spa treatment at Mandala
• Night-out in Boracay
• Heritage Tour, Arts and Crafts demos and
  cuisine demo in Iloilo Province
• Visit to Miag-ao Church/ Piña Weaving/
• Asilo de Molo
• Agricultural and heritage tour of Guimaras

75
PROPOSED TOURS
Eastern Visayas

• Leyte Loop Historical Tour
• Tacloban City Heritage Tour
• MacArthur Landing Site
• Sohoton Natural Bridge National Park
• Higatangan Island, Biliran
• Shopping of handicrafts
• Cuisine demonstrations

76
PROPOSED TOURS
Mindanao

• Tour of Davao City (Phil. Eagle Center,
• Orchids Center, Fruit and flower market)
• Shopping at Aldovincos for arts and crafts
• Pearl Farm Beach Resort or Samal Island
• Eden Bayabas Resort
• Cagayan de Oro
• Whitewater rafting or canopy walk in
• Cagayan de Oro
• Camiguin Island Tour and Trekking

77
Ecotourism/ Nature-based Tourism
Nature-based Tourism is
travel geared towards the
experience and appreciation of nature.
78
Examples of Nature-based Tourism
Whale Shark Interaction in Donsol, Sorsogon
Dolphin and Whale Watching in Pamilacan Island
79
Whale Shark Interaction
Donsol, Sorsogon
Swim with the largest fish in the world!!! This
organized whale shark interaction tour is surely
an experience of a lifetime! Enjoy the sight of
the gentle giants in their natural habitat while
providing livelihood to the local community of
Donsol, Sorsogon and contributing to the
conservation of the whale sharks
80
Whale Shark Interaction

• Whale Shark Interaction season begins in December
  up to May or earlier part of June
• Package includes boat rental, spotter and
  Butanding Interaction Officer/guide)
  

81
Whale Shark Interaction

• DOT INITIATIVES
• Product Assessment
• Conduct of Trainings (Tour Reception Guiding
  Techniques, Life Saving Techniques)
• Coordination with MARINA re standardization and
  accreditation of tour boats
• Submission of project proposal to PATA Foundation
  (grant to be used for physical enhancement of
  tour facilities, e.g. provision of SOLAS
  equipment, enhancement of tour boats,
  installation of signages, etc.)

82
Whale Shark Interaction
Area/Location Donsol, Sorsogon Season
December-May Price P2,500 (boat,
spotter and guide)
P100/pax (registration
fee) Contact Details Donsol Municipal
Tourism Office
0919-7070394
83
Dolphin and Whale Watching
Enjoy Pamilacan Islands beautiful sandy white
beaches, a 200-year old Spanish fort and rich
marine life. But the most striking feature of
the tour is watching the many different species
of dolphins inhabiting the waters. If you are
lucky, you can also catch a glimpse of pilot,
sperm and Brydes whales, even manta rays and
whale sharks!
84
Dolphin and Whale Watching

• Dolphin and Whale Watching season is during the
  summer months
• Package includes transfers, local guides, lunch
  and drinks and snorkel gear

85
Dolphin and Whale Watching

• DOT INITIATIVES
• Repackaging of existing dolphin and whale
  watching tour program
• Conduct of trainings (Product Interpretation,
  Safety, Catering, Tour Enhancement)

• Facilities and equipment improvement
• Business Plan preparation
• Formulation of guidelines on tourist safety and
  cetacean interaction
• Strengthening of marketing linkages and
  networking

86
Dolphin and Whale Watching
Area/Location Pamilacan Island,
Bohol Season Summer months
Inclusions transfers, local
guides, lunch and drinks
and snorkel gear fee Cont
act Details Travel Village
[phone] (032)
2311495
Area/Location Bais City, Negros
Oriental Season March-October Inclusions
P950 (land boat transfers,
lunch and guide Contact
Details Orientwind Travel Tours
[phone]
4225298 Bais City
Tourism Office
[phone] 4028174
87
Adventure Tourism

• A very active form of tourism. It is basically
  outdoor recreation where tourists face nature to
  experience risks. Tourists who participate in
  this type of activity are generally more
  interested in the excitement and thrill that the
  activities may bring.

88
WHITE WATER RAFTING
Kevin Hamdorf
Adventure sport activities of running down the
white water river characterized by swift currents
and rapids using a river raft or a kayak which
can withstand hitting against rocks and other
obstacles on the river.
89
Rationale

• Whitewater rafting is growing rapidly in the
  Philippines

• The Philippines, being an archipelagic country
  makes it an ideal place for the development of
  different water sports activities such as
  whitewater rafting

90
Objectives
Main Objective To identify, assess, explore and
promote whitewater rafting destinations in the
country

• Specific Objectives
• To identify the existing and potential whitewater
  rafting destinations with tourism potential
• To establish a standardized operating procedure
  on whitewater rafting in the Philippines which
  will uphold the ecotourism principles and ensure
  the safety of its clientele
• -To package and promote whitewater rafting to
  local and foreign tourists

Kevin Hamdorf
91
WHITE WATER RAFTING SITES
The Chico River runs between mountainsides of
centuries-old rice terraces, rustic villages and
lush green foliage. The stretch is generally
Class III and IV rapids amidst the scenic wonders
of Kalinga Heartland. Cagayan River on the other
hand is the longest and widest river in the
Philippines. It is the lifeline of the pople of
the Cagayan Valley. The fertile ground of the
Valley and the irrigation provided by the river
bestows upon it bountiful crops all-year round.
92
Area/Location CHICO RIVER/CAGAYAN
RIVER Package Duration/Price 2D/1N,
3D/2N,4D/3N Season/Calendar of Activities July
January Contact Details Adventures and
Expeditions Phils., Inc. MR. ANTON CARAG 29
Burgos cor. Arellano Sts., Tuguegarao City,
Cagayan Valley PHILIPPINES Tel. Nos.
[phone] Website www.whitewater.ph Manila
Office Tel. Nos. [phone]
93
Area/Location CHICO RIVER Package
Duration/Price 2D/1N, 3D/2N,4D/3N
Season/Calendar of Activities July
January Contact Details Chico River Quest MR.
DANNY BRAVO/ MS. MAY SUGGUIYAO SHIU Callagdao
Hills, Bulanao, Tabuk, Kalinga PHILIPPINES Contac
t Numbers [phone] (0917)
750-2913 (0920) 205-2680 Website www.chicorive
rquest.home.ph
94
WHITE WATER RAFTING SITES
Cagayan de Oro River is the only rafting
destination in the country located within the
city proper. Fourteen rapids (class II-III)
await the adventurer for the Mambuaya to Kabula
(end point) run, while 25 (class II-IV) rapids
will challenge seasoned raft paddlers for the
Uguiaban-Kabula run. Flora, particularly
orchids, is abundant and fauna includes a variety
of monkeys, monitor lizards, water iguanas,
snakes and birds.
95
Area/Location CAGAYAN DE ORO RIVER Package
Duration/Price Day Tour Season/Calendar of
Activities July January Contact
Details Cagayan de Oro White Water Rafting
Adventure MR. RUPERT DOMINGO 14th St. Nazareth,
Cagayan de Oro City PHILIPPINES Contact
Number [phone] E-mail cdowwra_at_hotmail.
com
96
DOT INITIATIVES
Conducted River Guides Training (2002) in Chico,
Pinacanauan and Bulu Rivers (Kalinga, Cagayan,
Quirino provinces respectivcly) Prepared
Whitewater Rafting Product Manual Drafted
guidelines for accreditation of river guides and
outfitters Facilitated granting of tax holiday
to outfitters subject to the guidelines to be
developed by DOT and BOI
97
SEA KAYAKING
Kevin Hamdorf
An adventure sport activity which involves
traversing open waters, touring inland lakes and
camp on rivers on single or tandem boat using
double-bladed paddles. A silent and
unobtrusive way to explore delicate ecosystems
without disturbing wildlife or the peace of
nature
98
Rationale
Kevin Hamdorf
A relatively new sport in the Philippines but is
expanding quickly with 7,107 islands offering
every considerable variety of tropical seascape
99
Kevin Hamdorf
Corregidor Island stood as the last citadel
before the fall of Manila during WWII. These
islands are situated at the mouth of Manila Bay
characterized by clear waters and swift channel
currents. Novice kayakers may venture from
Corregidor to Carabao Island and nearby coves
which offer excellent waters for swimming and
snorkeling. Caylabne Bay Resort offers a
panoramic view of Corregidor Island and Bataan,
another stronghold during WWII. Corregidor
Island now offers a first-class hotel and other
tour amenities for those who intend to stay
longer.
100
Area/Location CAYLABNE/CORREGIDOR
ISLAND Package Duration/Price 4D/3N
Season/Calendar of Activities October -
May Contact Details Sun and Sea Sports Systems,
Inc. DIDI OR VAL CAMARA BF Resort Vilalge, Las
Piñas City PHILIPPINES Tel. Nos.
[phone] Website www.sunseaphilippines.un
i.cc E-mail sunsea_at_edsamail.com.ph
101
Taal Volcano is the worlds smallest volcano and
the most active in the Philippines. Aside from
being fairly challenging and rugged climb, Taal
Volcano is a major lesson in earth science.
Situated among red oxidized soil and smoking
vapor vents is the main crater which houses a
small lake of sulfur and water. Up there, the
wind is cool, the atmosphere is calm and the view
breathtaking. Taal Lake is Southern Luzons
centerpiece attraction together with Taal
Volcano. It is one of the ideal sites for
kayaking and is where a panoramic view of volcano
island can be seen.
George Tapan
102
Area/Location TAAL LAKE, Batangas Package
Duration/Price 3D/2N Season/Calendar of
Activities October - May Contact Details Sun
and Sea Sports Systems, Inc. DIDI OR VAL
CAMARA BF Resort Vilalge, Las Piñas
City PHILIPPINES Tel. Nos. [phone] Webs
ite www.sunseaphilippines.uni.cc E-mail
sunsea_at_edsamail.com.ph
George Tapan
103

The Hundred Islands National Park is Pangasinans
provincial pride, consisting of a small
archipelago off the coast of Alaminos. Call it
a tiny version of the Philippines, its 200
green-topped, white ringed islets is set amidst a
brilliant backdrop of deep blue.
104
Area/Location HUNDRED ISLANDS,
Pangasinan Package Duration/Price
4D/3N Season/Calendar of Activities October
- May Contact Details Sun and Sea Sports
Systems, Inc. DIDI OR VAL CAMARA BF Resort
Vilalge, Las Piñas City PHILIPPINES Tel. Nos.
[phone] Website www.sunseaphilippines.un
i.cc E-mail sunsea_at_edsamail.com.ph
105
Coron and El Nido are two destinations in the
Northern part of Palawan where one can enjoy the
spectacular limestone cliffs, fascinating bird
and wildlife, explore deserted beaches, hidden
lagoons and mangrove forests on a kayak.
106
Area/Location CORON ISLAND,
Palawan Package Duration/Price
4D/3N Season/Calendar of Activities October
- May Contact Details Tribal Adventure
Tours PHILIPPINES Tel. Nos.
[phone] Website www.tribaladventures.com
E-mail info_at_tribaladventures.com
107
Area/Location EL NIDO, Palawan Package
Sea Kayaking is included in the regular
package being offered by El Nido Resorts/Ten
knots Contact Details El Nido Resorts Ten
Knots Development Corporation Tel. Nos.
[phone] Website www.elnidoresorts.com E-
mail sales_at_elnidoresorts.com
108
Wreck Diving

• ...the experience of exploring sunken vessels,
  airplanes and automobiles

109
Examples of Wreck Diving Sites

• - Subic Bay, Olongapo City
• - Coron, Palawan

110
Wreck Diving in Subic Bay

• Full equipment package - 30
• (inclusive of two wreck dives, dive master,
  boat, regulator, tanks, weights, fins, masks and
  suits)
• Basic Package - 25
• (inclusive of two wreck dives, dive master,
  boat, tanks and weights)
• Bare Package - 20
• (inclusive of two wreck dives, dive master and
  boat)
• SUBIC BAY AQUA SPORTS
• Bldg 249 Waterfront Road, Subic Bay Freeport Zone
• Tel [phone]
• Fax [phone]

111
Wreck Diving in Coron, Palawan

• Coron has fast become known for its excellent
  wreck diving. 14 wrecks were discovered, all in
  diveable depths. This makes the area the best
  wreck diving destination in Asia

112
Wreck Diving in Coron, Palawan
Location Uson Island, Coron RATE Weekend
Diver's Package Php 9,680.00 per diverPackage
Inclusions Passage on WGA Superferry 1
Manila-Coron-Manila, Tourist Class Accommodations
with meals Overnight accommodations at Dive
Link. Two dives on World War II wrecks in Coron
Bay, with option to do a third dive. Boat, tanks,
weights and lunch included. Whole day tour Coron
Island's Lagoons and Beaches. Meals breakfast
(2) in Dive Link, packed lunches on diving day
and on tour, dinner (2) in Dive Link. DIVELINK
RESORTUson Island, Coron, PalawanManila Sales
OfficeUnit 15C Atherton Place, Tomas Morato,
QCTel.Nos. [phone] [phone]
(632) 375 25 61Telefax [phone]E-mail
info_at_divelink.com.ph
113

• If you ever envied the couples racing around the
  world in the reality-TV show The Amazing Race,
  heres your chance to experience the race for
  yourselfright here in the Philippines!

114
The Amazing Racer Experience
115

• The Department of Tourism
• in collaboration with Street Park Productions,
  Inc. is offering the
• a two-day, one-night adventure where participants
  race to top secret destinations with a cameraman
  documenting their every move!

116

• Rationale
• There is an increasing trend in tourism towards
  adventure sports activities destinations
• The Philippines has a good potential in
  developing adventure sports tourism
• The DOT is developing various adventure sports
  activities under the Byaheng Pampalakasan
  banner

117

• Target Market
• Sports/Adventure Travel Enthusiasts
• Corporate/Incentive Groups
• Organizations
• Students
• Family/Couples
• General Public

118

• Marketing Tools
• Internet
• Tri-media advertisements
• Travel Marts

119

• As a kick-off activity of the Byaheng
  Pampalakasan program of the DOT, The Amazing
  Racer Experience was pilot-tested last August
  14-15 participated in by representatives from
  media, tour operators, celebrities, expats and
  the DOT. A formal launching of the race is
  scheduled during the Philippine Travel Mart in
  September.

120

• Top secret destinations in Central Luzon.
• Mystery adventure
• Five teams.
• One Amazing Racer Experience

121

• For TARE bookings, contact
• STREETPARK PRODUCTIONS, Inc.
• Unit 207, 2F FBR Arcade
• 317 Katipunan Avenue, Loyola Heights, Quezon City
• Tel. No. [phone]
• Telefax No. [phone]
• E-mail info_at_streetparkprod.com
• Website www.streetparkprod.com

122
For all tour inquiries please contact

• Philippine Tour Operators Association (PHILTOA)
• Ms. Lucille Perez Unit 1806 Cityland 10
  Tower I
• Mr. Ricky Reyes H.V. dela Costa St.
• Mr. Ryan Faustino Salcedo Village, Makati
  City
• Telephone Number [phone]
• Telefax Number [phone]
• Philippine Travel Agencies Association (PTAA)
• Ms. Ma. Sandra P. Cerra 12 G/F EGI Rufino Plaza
• Taft cor. Sen. Gil Puyat Ave.
• Pasay City
• Telephone Number [phone] / 26 / 28

123
New Tourism Products
Mabuhay!!!
Presented by
DIR. ELIZABETH F.
NELLE
Department of Tourism