Title: Building Surveys and Conducting Online Research: Going Beyond the Frontier to Increase Research Prod
1Building Surveys and Conducting Online Research
Going Beyond the Frontier to Increase Research
Productivity
An Introduction to a NEW Survey Research
Technology
2Comparative Data Collection Methodologies
Comparative Evaluation of Alternative Survey
Methods of Data Collection
SOURCE Edited from Malhotra, 2004, p. 179.
3Online Benefits To Faculty Research
- Low Cost Professors have No Money
- Fast Increase the Pipeline Flow
- Flexible Feel the Creativity!!!
- Advanced Logic Professors are Insane
- Easy to Access Students, Faculty
- Easy Responses E-mail works for academics
- Teaching Examples that work
August 2005, 69 of US households have Internet
access Upper-income, white-collar, highly
educated, male dominated core is still there
but along with everyone else.
4Dynamic Surveys Produce Better Data
Build Surveys Using Database Information CRM
Solution Data Libraries Uploaded Respondent
Data Real-Time Respondent Data Embedded Data
Question Libraries Survey Libraries Graphics
Libraries Access for Better Questions Access for
Better Logic Access to Drive Dynamic Surveys
Example Question If Database says FlightYes,
THEN Add the following questionMr. (Prefix)
Jones (Name), you took a flight from New
York(origin) to San Francisco (destination)
on May 17 (date). Please(IF FlightNo, go
to car rental section and qualify similar
question IF Car RentalYes).
5Topics to be Covered Today
- Look and Feel of a Survey
- Increasing Involvement Graphic, Text, Video,
Audio Experiences - Imbedded Databases for simple CRM
- Advanced Logic Skips, Blocks, Randomization
- Advanced Question Types
- Research Campaign ManagementSend and Track,
Save and Continue - Advanced AnalysisCharts, Graphs, Cross
TabulationsSubgroups, Response Sets, Drill
DownsUpload, Download
6SkinsChange TheLook andFeel
7SkinsChange TheLook andFeel
8SkinsChange TheLook andFeel
Graphic Slider ? Questions
9SkinsChange TheLook andFeel
Upload Your GraphicsInto Your Questions ?
10Increasing Involvement Video, Audio
11Imbedded Databases for Simple CRM
12Imbedded Databases for Simple CRM
13Example Question Building Wizard
- Category Sensitive Question Selection
14Standard Matrix Questions
15New Question Technology
16GAP Drill Downs Advanced Side by Side
Row Scales Vary for GAP Analysis
17Easy Response Formats Rank and Pick-Group-Rank
Select Item and Move Up or Down
- Pick, Bucket, RankPredefinedor User
DefinedBuckets
18Graphics Questions
19Question Blocking
- Blocks
- Randomization of Blocks
- Looping of Blocks
- Anchor and Rotate Around
- Experimental Designs
20Results and Analysis
- Tabulations
- Charts/Graphs
- Cross Tabulations
- Report Writer
21Tutorials Online Survey Building Help
- http//www.qualtrics.com/QualtricsTutorials.htm
22Results and Analysis
- http//marketing.byu.edu/download/measurementanaly
sis/Demo Analysis Slides.ppt