Building Surveys and Conducting Online Research: Going Beyond the Frontier to Increase Research Prod - PowerPoint PPT Presentation

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Building Surveys and Conducting Online Research: Going Beyond the Frontier to Increase Research Prod

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Title: Building Surveys and Conducting Online Research: Going Beyond the Frontier to Increase Research Prod


1
Building Surveys and Conducting Online Research
Going Beyond the Frontier to Increase Research
Productivity
An Introduction to a NEW Survey Research
Technology
2
Comparative Data Collection Methodologies
 
Comparative Evaluation of Alternative Survey
Methods of Data Collection
SOURCE Edited from Malhotra, 2004, p. 179.
3
Online Benefits To Faculty Research
  • Low Cost Professors have No Money
  • Fast Increase the Pipeline Flow
  • Flexible Feel the Creativity!!!
  • Advanced Logic Professors are Insane
  • Easy to Access Students, Faculty
  • Easy Responses E-mail works for academics
  • Teaching Examples that work

August 2005, 69 of US households have Internet
access Upper-income, white-collar, highly
educated, male dominated core is still there
but along with everyone else.
4
Dynamic Surveys Produce Better Data
Build Surveys Using Database Information CRM
Solution Data Libraries Uploaded Respondent
Data Real-Time Respondent Data Embedded Data
Question Libraries Survey Libraries Graphics
Libraries Access for Better Questions Access for
Better Logic Access to Drive Dynamic Surveys
Example Question If Database says FlightYes,
THEN Add the following questionMr. (Prefix)
Jones (Name), you took a flight from New
York(origin) to San Francisco (destination)
on May 17 (date). Please(IF FlightNo, go
to car rental section and qualify similar
question IF Car RentalYes).
5
Topics to be Covered Today
  • Look and Feel of a Survey
  • Increasing Involvement Graphic, Text, Video,
    Audio Experiences
  • Imbedded Databases for simple CRM
  • Advanced Logic Skips, Blocks, Randomization
  • Advanced Question Types
  • Research Campaign ManagementSend and Track,
    Save and Continue
  • Advanced AnalysisCharts, Graphs, Cross
    TabulationsSubgroups, Response Sets, Drill
    DownsUpload, Download

6
SkinsChange TheLook andFeel
7
SkinsChange TheLook andFeel
8
SkinsChange TheLook andFeel
Graphic Slider ? Questions
9
SkinsChange TheLook andFeel
Upload Your GraphicsInto Your Questions ?
10
Increasing Involvement Video, Audio
11
Imbedded Databases for Simple CRM
12
Imbedded Databases for Simple CRM
13
Example Question Building Wizard
  • Category Sensitive Question Selection

14
Standard Matrix Questions
15
New Question Technology
  • Sliders, Emoticons

16
GAP Drill Downs Advanced Side by Side
Row Scales Vary for GAP Analysis
17
Easy Response Formats Rank and Pick-Group-Rank
  • Click and Move to Rank

Select Item and Move Up or Down
  • Pick, Bucket, RankPredefinedor User
    DefinedBuckets

18
Graphics Questions
19
Question Blocking
  • Blocks
  • Randomization of Blocks
  • Looping of Blocks
  • Anchor and Rotate Around
  • Experimental Designs

20
Results and Analysis
  • Tabulations
  • Charts/Graphs
  • Cross Tabulations
  • Report Writer

21
Tutorials Online Survey Building Help
  • http//www.qualtrics.com/QualtricsTutorials.htm

22
Results and Analysis
  • http//marketing.byu.edu/download/measurementanaly
    sis/Demo Analysis Slides.ppt
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