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When Cultures Collide: generic cultural differences

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... symbols) ... development of the Indian elephant in the year 1200-1950 (600 pages) ... Japanese, Chinese: listening culture but lengthy discourse to attain ... – PowerPoint PPT presentation

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Title: When Cultures Collide: generic cultural differences


1
When Cultures Collidegeneric cultural
differences
  • Minjuan Wang
  • Educational Technology
  • San Diego State University
  • mwang_at_mail.sdsu.edu

2
What is Culture?
3
What is Culture?
  • Beliefs and behaviors accepted within communities
  • that may range from small family units to
    national or intra-national systems
  • Signs (body language, symbols)
  • Tools (other behavioral patterns and procedures
    set to function within the culture

4
Shakehands
  • In the US?
  • mutual understanding and agreement
  • In Middle Eastern Countries?
  • 'serious' negotiations are just beginning.
  • Japan?
  • Seinfeld episode
  • China?

5
Many Types
  • Ethnic culture
  • Speak up, motivation (extrinsic, intrinsic)
  • Local culture
  • Using examples
  • Academic culture
  • Honesty, grading scales, teamwork
  • Disciplinary culture

6
Why Culture?
  • Global online learning reaching 160 million by
    2025
  • Even a small slice of that would mean handsome
    financial returns to the universities
    (Goodfellow, 2001, p.65).

7
The World is Flat!
8
The 10 Forces
  • The Berlin Wall (89)
  • Netscape went public (95)
  • Lets do lunch have your application talk to my
    application
  • Web-enabled workflow the vast network of
    underground pluming
  • Open sourcing
  • Out sourcing
  • Offshoring
  • Running with Ganelles, eating with lions
  • Insourcing
  • Your world is synchronized!
  • In-forming
  • The Steroids
  • Digital, Mobile, Personal, Virtual

9
Is Learning..
  • Abstract rules, concepts, facts, processes,
    skills, or procedures?
  • Or the construction of internal models of outside
    reality
  • consistent with their understanding of the
    cultural contexts in which they operate. (Pincas,
    2001, p. 31).

10
Models of Cross-Cultural Instructional Interaction
  • Looking at culture from the schema theory
  • Culture can be seen as a body of knowledge
    contained in schemata whereby culturally
    appropriate behavior is generated (Thompson,
    1998 in Wilson, 2001, p. 53)

11
Models of Cross-Cultural Instructional Interaction
  • Cultural discontinuities occur when the schemata
    of a learner and instructional designer do not
    correspond.

12
Cultural Discontinuities
  • Unfamiliar seas with schematic signs and tools
  • Following are some mismatch between schemas

13
Humors that are not funny
  • Seinfeld commercial for American Express
  • Confucian and Buddaist (truth, sincerity,
    politeness)
  • Will Sarcasm and Crazy jokes work?
  • Jokes about religion, sex, minorities, older
    people black humor
  • Germans and Japanese
  • If no one laughs, tell them to a Korean
  • Turkish jokes

14
International Humor
  • Lets write about elephants
  • Hunting elephants in British East Africa
  • The love life of elephants in French Equatorial
    Africa
  • The origin and development of the Indian elephant
    in the year 1200-1950 (600 pages)
  • How to breed bigger and better elephants

15
International Humor (2)
  • How we sent an elephant to the moon
  • Elephant and the welfare state
  • Techniques of elephant fighting
  • Spaniard
  • As a means of transportation before railway
  • What the elephants think about us?
  • Norway and Norways mountains

16
A Way with Words
  • Germany
  • Next week I should become a new car
  • What is your death line (deadline)?
  • Japan
  • I have spilt up my boyfriend
  • My father is a doctor, my mother is a typerwriter
  • Are you hopeful of any change? I am hopeless.

17
Mismatch between Schemas
  • Body languages
  • A-OK obscene in Brazil in Japan
  • Touching a childs head?
  • not in south-east Asia
  • Avoiding eye contact suspicious?
  • Stare and Blinking eyes?
  • Widened eyes
  • Astonishment or anger?

18
Culture-Specific Advertising
  • First bite at the Big Apple
  • Fly United Airlines
  • DELTA SERVICE
  • Every year we fly more people than the largest
    airlines of Great Britain, Germany and
    France..Combined

19
Culture-Specific Advertising
  • Lufthansa
  • There's no better way to fly
  • Eastern Airlines
  • We have to earn our wings every day.Eastern
    Airlines. The Wings of Man.
  • Air France
  • Air France. One of the best places on earth

20
More Airline Ads
  • Bangkok Airways
  • Asia's boutique airline - Exclusive Service to
    Exotic Gems
  • Braniff Airways
  • We Better be Better, We're Braniff  If You've
    Got It, Flaunt It

21
Martin Airline, flying their planes way too close
for comfort?
22
Categorizing Culture
  • Linear-active, Multi-active, Reactive
  • See handouts
  • Japanese, Chinese listening culture but lengthy
    discourse to attain ultimate harmony
  • Dialogue-oriented or data-oriented

23
From Dialogue to Data-oriented
  • 1. Latin Americans
  • 2. Italians, Spanish, Portuguese, French
  • 3. Arabs, Africans
  • 4. Indians, Parkistanis
  • 5.Chileans
  • 6. Hungarians, Romanians
  • 7. Slaves
  • 8. American subcultures
  • 9. Benelux
  • 10. British, Australians
  • 11. Scandinavians
  • 12. North Americans, New Z, South A
  • 13. Germans, Swiss

24
Why are they so quiet?
  • Listening culture!
  • Allow ideas to mature
  • Tend to be accommodating in decisions
  • Resilience!
  • Economic success
  • Japan, Asian tigers, Finland

25
The Use of Time (1)
  • Past-----?present--------?future
  • Cant bear to be idle
  • Past (over)
  • Present todays tasks (A-gtB-gtC-gtD-gtE)
  • Future (plans for Jan. worries for Feb.)
  • 8 hours of his time cost 400!

26
The Use of Time (2)
  • Italian why are you so angry because I came at
    9.30?
  • German, because it says 9am in my diary
  • Why dont you write 9.30 and then well both be
    happy?
  • Southern Europeans
  • Multi-active
  • Best way to invest their time?
  • Complete a human transaction
  • Priority thrill or significance of each meeting

27
Punctuality in Spain
  • Messes up schedules
  • A (start late), B, C(merges with Lunch) D(not
    starting until 430) E(delayed) F (cancelled or
    meet in bar)
  • A subjective commodity manipulated
  • My time is up I have to rush
  • Spaniard or Arab, only use these if death were
    imminent

28
Chinese?
  • Value time
  • Penchant for humility
  • Expect generous allocation of time for discussion
  • Dwell on details of a transaction
  • Walk around the pool to make decisions
  • Careful nurturing of personal relationships

29
More topics from When Cultures Collide
  • Leadership styles (handout)
  • Horizons and Team building (some nice charts)(p.
    86)
  • Bridging the communication gap
  • Manners and Taboos
  • Audience expectations during presentation
    (handout)
  • Online/Video Games (welcome Joe)
  • Profile of many culture
  • good references if you need them!

30
Add some Graphics Here
  • Managing styles
  • The collision of Japanese and Latin culture
  • Characters of Multicultural manager
  • For Day 2
  • Tips for training and motivating Asians
  • For Day 2
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