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Icons

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He was a little taut Negro with a great big Cadillac. ... At intermissions we rushed out in the Cadillac and tried to pick up girls all up ... – PowerPoint PPT presentation

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Title: Icons


1
Icons Cultural Text Studies
  • Bent Sørensen
  • Aalborg University

2
Iconic Representation
  • All iconic representations of actual persons
    (living or dead) are caught in a dichotomy
    between elements of normality/familiarity and
    elements of transgression.
  • Manipulation of representations of celebrities or
    famous persons into hero- or other-images can
    either constitute adversarial or collaborative
    icon work.

3
Icons - thesis 1
  • The commercial icon or pictogram works through
    simplified representation It is stylised
  • The religious icon works through embellished
    representation and through symbolic detail It is
    sacralised
  • Iconic representation of persons combines these
    two modes of representation It presents a
    stylised and sacralised image of the person.

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Icons thesis 2
  • A person who achieves icon status has to be
    recognisable to the majority of a specific group,
    whether that is a subculture (defined through
    age, race etc.), a nation, or the global
    community Iconicity presupposes familiarity.
  • A person who achieves icon status has to be
    extraordinary, whether through his/her
    achievements, or through image. Iconicity
    presupposes transgression of normality.
  • Iconicity is only achieved when the person imaged
    represents a combination of familiarity (fame)
    and transgression (cool).

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Icons thesis 3
  • Iconicity is a form of immortality
  • Iconicity has a history, i.e. not all icons are
    permanent.
  • Icons can become dated, and consequently slip out
    of their apparent immortal status.

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Icons thesis 4
  • Icons place us, as viewers and readers, in
    communi(cati)on with the icon
  • We are not ourselves icons.
  • Icons thus enforce a passive role on us as
    viewers or voyeurs, a role which we may resist
    but are doomed to re-enact whenever we
    communicate with an icon. The relation between
    icon and viewer is thus basically unequal.

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Icons thesis 5
  • From the religious connotations of iconicity we
    inherit the position of worshipper.
  • From the industrial, service and information
    oriented connotations of iconicity we inherit the
    position of consumer.
  • Both these positions are well served by dead
    icons, and by marketable icons, which offer no
    resistance to commodification.

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Icons thesis 6
  • Icons can become overexposed.
  • As a result, people may attempt to actively
    resist icons, e.g. by defacing them or tampering
    with them (slander, rumour-mongering, gossip,
    satire, co-optation etc. are all possible
    strategies) The formerly passive worshippers
    become iconoclasts
  • All of these activities ultimately serve chiefly
    to perpetuate the iconic persons status and
    longevity.

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Icons thesis 7
  • Iconicity means a reduction of the person behind
    the icon (the iconic subject) to image, to
    object.
  • Iconicity is a form of martyrdom.
  • Iconicity is a reduction or translation from
    individuality to symbol

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Icons thesis 8
  • The need for icons is an expression of our
    longing for something beyond our own
    subject-hood, a desire to idolise
  • The need for icons is no longer fulfilled in
    traditional religious ways, but has become
    transferred onto other manifestations of the
    extraordinary.
  • The need for icons has not diminished over the
    last 50 years, on the contrary there are more
    icons now than ever, despite the acceleration in
    cultural change.

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Icons thesis 9
  • Iconography reveals by concealing and conceals by
    revealing.

20
The Cadillac - as Icon Cultural Text
  • Bent Sørensen
  • Aalborg University

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22
  • Cadillac Ads
  • 1952-59

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Well Im the king of the road Aint got no place
to go, no place I call home Seen the world from
behind this old wheel Driving away from those
feelings I feel - Cadillac Man
31
Dreamgirls still
32
On the Road Cadillacs 1
  • He was a little taut Negro with a great big
    Cadillac. He hunched over the wheel and blew the
    car clear across Frisco without stopping once,
    seventy miles an hour right through traffic and
    nobody even noticed him, he was so good

33
On the Road Cadillacs 2
  • It was the last of the old-style limousines,
    black, with a big elongated body and whitewall
    tires and probably bulletproof windows
  • Sal, Ive never been to Chicago all my life,
    never stopped. Well come in there like gangsters
    in this Cadillac!

34
On the Road Cadillacs 3
  • At intermissions we rushed out in the Cadillac
    and tried to pick up girls all up and down
    Chicago. They were frightened of our big,
    scarred, prophetic car. In his mad frenzy Dean
    backed up smack on hydrants and tittered
    maniacally. By nine oclock the car was an utter
    wreck. It had paid the price of the night. It was
    a muddy boot and no longer a shiny limousine.

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1950 Coupe De Ville
37
1956 Coupe De Ville
38
1958 Coupe De Ville
39
1960 Coupe De Ville
40
Fin light - detail
41
Rocket Bumper
42
tailfins and frontal bumpers
43
Cadillac Walk
  • Lonely tonight honey hear my call She said
    boy I won't make you crawl Rita pound by pound
    Knows how to work it down Weep and cry to and
    fro Leave your heart she'll steal your gold No
    matter what the cost Ooh...them dual exhaust
    Make my motor sigh My baby's got the Cadillac
    walk

44
The Cadillac Ranch (1974) Amarillio, Texas
  • 1949 through 1963
  • "Art is a legalized form of insanity, and I do it
    very well." (Stanley Marsh)

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46
Cadillac Ranch
  • Cadillac, CadillacLong and dark, shiny and
    blackOpen up your engines let 'em roarTearing
    up the highway like a big old dinosaur
  • Hey, little girlie in the blue jeans so
    tightDrivin' alone through the Wisconsin
    nightYou're my last love baby you're my last
    chanceDon't let 'em take me to the Cadillac
    Ranch

47
Howlin Wolf
48
Cadillac Daddy
  • I love the Cadillac, long wreckin' machine
  • I love a Cadillac, it's a long wreckin' machine
  • Me and my baby can ride it, ev'rything is nice
    'til then
  • (Yeah!)
  • I'll make a cool hundred, I ain't got time to
    stop for gas
  • I'll make a cool hundred, I ain't got time to
    stop for gas
  • I'm gonna drive this automobile, just as long as
    the gas lasts

49
Chuck Berry
50
Maybellene
  • As I was motorvatin over the hillI saw
    Maybellene in a Coupe de VilleA Cadillac
    arollin' on the open roadNothin' will outrun my
    V8 FordThe Cadillac doin' about
    ninety-fiveShe's bumper to bumper, rollin' side
    to side

51
No Money Down
  • Trade in your Ford
  • And I'll put you in a car
  • That'll eat up the road
  • Just tell me what you want
  • And then sign on that line

52
No Money Down 2
  • Well Mister I want a yellow convertibleFour
    - door de VilleWith a Continental spareAnd a
    wide chrome wheelAnd I want a full Murphy
    bedIn my back seatI want short - wave radioI
    want TV and a phone

53
You Cant Catch Me
  • I bought a brand new airmobileIt was custom
    madeIt was a Flight DeVilleWith an powerful
    motorAnd some hideaway wingsPush in on the
    button and you can hear her singNow you can't
    catch meNo, baby, you can't catch me'Cause if
    you get too closeYou know I'm gone like a cool
    breeze

54
Cadillac Escalade
55
Tiger Woods black Escalade
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