ECommerce

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E-Commerce
Electronic Marketing

• Internet Marketing

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Indian/Chinese babys first words DOT.COM
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• Ten Deadly Myths of E-Commerce

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• The myth of disintermediation
• The myth of lower costs
• The myth of real-time product flow
• The myth of profits dont count
• The myth of first mover advantage

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• The myth of market cap worship
• The myth of convenience and efficiency are
  everything
• The myth of the pure play
• The myth of valuation by publicity
• The myth of the Internet as a whole new culture

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• HET Vs. TEH

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Marketing MyopiaVs.Techno Hyperopia
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• You are NOT in Internet business, Web business,
  or On-Line Business
• YOU ARE IN BUSINESS!

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E-Commerce will Continue to Grow

• Issues/Challenges
• DELIVERY a fair delivery price is not a
  constant or given.
• TRUST related issues are security and
  privacy.
• DELAY the multidimensional pain.

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• COMPLEXITY Rogers alerted us to this in 1962.
• ATTENTION banner blindness?!!
• STREAMLINING now, everyone can have a store!
• NEGOTIATION is it FTF?

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What it is
Electronic commerce is the conduct of selling,
buying, or completing any business transaction
via the Web that provides many benefits for both
the buyer and seller.
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What it isnt

• E-commerce is not
• Taking over the world
• Replacing retail stores
• The cheapest way of doing everything
• The best way of doing anything
• The answer to poor management of a business
• A substitute for good marketing

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Terrible Terminator
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Terrific Augmenter !
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Augmenting existing BM Information, such as
tracking Brand development and promotion Mass
customization
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Profound Realizations

• Not Pure Play but Mixed Mode
• Personal Service
• and Logistics

Success
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Rosenbloom Special Issue Hantula Special
Issue Huang Special Issue
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• B M to E-Environment

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Examples of Articles

• Consumer information search behavior and the
  Internet
• E-satisfaction and e-loyalty A contingency
• framework
• Empirical testing of a model of on-line store
• atmospherics and shopper responses

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continued

• E-scapes The electronic physical environment
• and service tangibility
• Toward a better understanding of the interplay
• of personal values and the Internet
• Customer satisfaction and purchase behavior
  within an electronic supermarket service
• Consumer adoption of the Internet The case of
• apparel shopping

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continued

• Interface design effects in an on-line retail
• setting Examining the role of emotions
• Customer satisfaction, perceived value, and
• loyalty The role of switching costs
• Antecedents and consequences of technology
• switching costs The case of
  high-technology
• market

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continued

• Consumer behavior in on-line auctions An
• examination of partitioned prices on eBay
• Memory for advertising and information content
• Comparing the printed page to the computer
• screen
• When consumers produce on the Internet The
• relationship between cognitive-affective,
  socially-
• based, and behavioral involvement of
  prosumers

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continued

• The Relative Weights of Internet Shopping
  Fundamental
• Objectives Effect of Lifestyle Differences
• The Effect of Flash Banners on Multi Decision
  Making
• Distractor or Source of Arousal
• Flow, Enduring, and Situational Involvement in
  the Web
• Environment A Tripartite Second-Order
  Examination

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continued

• Herding in Online Product Choice
• Investigating Initial Trust Toward E-tailers
  from
• the Elaboration Likelihood Model Perspective
• Why On-line Customers Remain with a Particular
  E-retailer An Integrative Model and Empirical
  Evidence

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Bidgoli Internet Encyclopedia

• Eleven Categories
• Foundation of the Internet and web technologies
• Infrastructure for the Internet and e-commerce
• Design, implementation, and management of
  web-based systems

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• Security issues and measures for computers,
  networks, the Internet, on-line transactions
• Legal, social, organizational, and taxation
  issues of the Internet and web technologies
• Wireless Internet and e-commerce
• E-Commerce fundamentals, taxonomies, and
  supporting technologies

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• Supply-chain management fundamentals,
  technologies, and management
• Web design and programming
• The Internet and e-commerce applications
• Marketing and advertising on the web
  fundamentals, technologies, and management

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Topic Areas

• Examples
• IT spending worldwide
• Europe Internet access, demographics, usage and
  e-commerce
• North American Internet access and usage

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• On-line investing
• On-line insurance
• Broadband subscriber update
• Digital downloads music movies
• Automotive industry facing the challenges of
  global oversupply

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• On-line search
• Targeting the Hispanic market
• Auctions on-line
• Kids teens on-line
• IT spending update

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• Automotive industry on-line
• E-mail marketing
• On-line trading B2B exchanges
• Broadband worldwide
• North American B2C e-commerce

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• Wireless world
• Advertising spending trends on-line off-line
• On-line selling and eCRM
• TV on-demand
• Travel on-line

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• Pharmaceutical industry on-line
• Interactive banking
• Electronic payments

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Cognitive School Specifics

• Attitudinal approach
• Beliefs Attitudes Opinions Intentions
• Expectations Behaviors Control
  Involvement Risk
• Knowledge Framing Desires Memory
  Pleasure
• Arousal Personality Emotion Self-Concept
  
• Regulatory Focus Dissonance Love
  Happiness

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Consumer Behavior Specifics

• Shopping Buying Satisfaction
  Dissatisfaction
• Complaint Behavior Switching Costs Brand
  Loyalty
• Compulsive Buying Ethical Aspects Search
• Behavior Cultural Aspects Cross-Cultural
  Aspects
• Corporate Culture Information Overload
  Credence
• Qualities Experiential Qualities Vicarious
  Learning

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More Consumer Behavior Specifics

• Psychographics Pharmaceutical Marketing
  Marketing
• of Religion Marketing of Education Scarcity
  Theory
• Not-for-Profit Sector Philanthropy
  Marketing of
• Professionals Entertainment Marketing Sports
• Marketing Effects of the Various New Laws
• Behavior in CME

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A Psychographic Approach All Segments
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Information For Its Own Sake
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Retailing or e-Tailing

• Types of shoppers online
• Time starved - no time to go to stores
• Shopping avoiders - hate crowds or travel
• New technologists - because it is cool
• Information seekers - get info online but buy at
  the brick mortar
• Traditionalists - prefer stores
• Hunter gatherers - the search is the thing 20
• Brand loyalists
• Single shoppers

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Green Marketing

• Environmentally Conscious Marketing

Ecologically Conscious Marketing
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Recycling
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Green Energy

• Brasil Sugar Cane Powering Autos
• Solar Power
• Wind Power
• Tidal Power

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Green Products

• Amazon (Oxygen Factory!)
• Adopt an Acre

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Theory of Planned Behavior

• Locus of control
• Altruism
• Environmental consciousness

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Evolutionary Psychology
EP
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• Psychology
• Schools of Thought
• Cognitive School
• Behaviorist School
• Evolutionary School

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Evolutionary Psychology

• Base Evolutionary Biology
• Darwinism-Gene Research-Human Genome
• Oh, Oh, Chimps only 2 Different from Us
• Robert Wright
• Steven Pinker

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From Questions of General Interest

• Why Human Females Developed Prominent Breasts?
• Hip to Waist Ratio A Natural Beauty
  Scale?
• Why Women Like Male Buns?

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To Business Topics To Marketing Topics

• PM Articles in the New Millennium
• Hantula PM Special Issue

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Examples of Articles

• Guest Editorial Evolutionary Psychology and
• Consumption
• An Evolutionary Psychology Perspective on Gift
  Giving Among Young Adults
• Optimal Foraging Online Increasing Sensitivity
  to Delay
• The Behavioral Ecology of Brand Choice How and
  What Do Consumers Maximize?
• Intuitive Evolutionary Perspectives in Marketing
  Practices
• Stephen M. Colarelli and Joseph R. Dettmann

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CELEBRITIES
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SPORTS MARKETING
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Relationship Marketing(Outsourcing)
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New Techniques/Models
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Alternative Medicine
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Positive Consumer Behavior

• HAPPINESS