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Writing a Business Plan

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Writing a Business Plan. Hard, long work. Frustrating. Puzzle ... A great business idea! ($$) Consider... Technical feasibility. Market acceptance. Competition ... – PowerPoint PPT presentation

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Title: Writing a Business Plan


1
Writing a Business Plan
  • Stephen LawrenceFrank Moyes
  • Graduate School of Business
  • University of Colorado

2
Writing a Business Plan
  • Hard, long work
  • Frustrating
  • Puzzle pieces keep changing shape
  • Synthesis vs. Analysis creative
  • Ultimately, very rewarding
  • Put your education together
  • Excellent resume item
  • Satisfying

3
Ideas vs. Opportunities
4
Ideas vs. Opportunities
  • What makes a good opportunity?
  • Opportunities
  • Attractive
  • Durable
  • Timely
  • Adds value
  • Scale and scope

5
A great business idea! ()
?
6
Consider
  • Technical feasibility
  • Market acceptance
  • Competition
  • Resources required
  • Experience of management team
  • Market growth
  • Et cetera

7
Your ideas
opportunities
8
How to write a plan?
Linear Model
Done?
Mktg
Ops
Develop
Iterative Model
Business Plan
9
Elements of a Successful Business Plan
  • Executive Summary
  • Company Overview
  • Industry and Marketplace Analysis
  • Marketing Plan
  • Operations Plan
  • Management
  • Financial Summary
  • Offering
  • Appendices
  • 5-yr PL
  • 5-yr Balance Sheet
  • 5-yr Cash Flow
  • 1-yr monthly CF
  • Other support docs

10
Iterative ApproachTwelve Steps Twelve Weeks
  • Revenues Expenses
  • Financials
  • Funding
  • Valuation and Offer
  • Publish your Plan
  • Present your Plan
  • Assess Concept
  • Industry Analysis
  • Marketing Plan
  • Operations Plan
  • Development Plan
  • Build Strategy

11
(No Transcript)
12
Business Plan Templates
  • We will all use the same business plan outline
    and organization
  • MS Word templates available on BPlan web site
  • MS Excel financial spreadsheets available on
    course website

13
Step One Assess Concept
  • Quick feasibility study
  • Bring all members of team up to speed
  • Review critical plan components
  • Identify missing information / research
  • Complete all parts of Step One
  • Turn in handwritten copy next week
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