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Brad McFry

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Nathan Williams. Company Background. Anheuser-Busch founded in 1852 ... Sea world, Busch Gardens, Seasme Place. Anheuser-Busch recycling comp. Security website ... – PowerPoint PPT presentation

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Title: Brad McFry


1
  • Brad McFry
  • Nathan Williams

2
Company Background
  • Anheuser-Busch founded in 1852
  • Introduced Budweiser In 1876 in U.S.
  • Internationally since 1885
  • 14 Breweries / 12 in U.S.
  • Approximately 30 beers available in U.S.
  • Vision, Mission and Values

3
Background of Ad Campaign
  • Goodby, Silverstein Partners (a
    Omnicom group)
  • Directed by Tom Routson
  • Hired to Launch Frank Louie Campaign which
    debuted in 1997 NBA Finals
  • Launched as the beginning stages of the Unleash
    the Dawgs campaign.

4
Lawsuit Miller vs. Budweiser
  • Budweiser references to Miller
    being owned by SAB, caused
    Miller to react with a lawsuit.
  • A Federal judge forced Budweiser to drop all of
    their ads disputing Millers claim for President
    of Beers two days after
    airing the ads.
  • Miller claimed Bud engaged in false or
    misleading advertising activities

5
Lawsuit Miller vs. Budweiser
  • Miller sensitive to the ad, states their actually
    based out of London.
  • Budweiser won two out of three charges against
    them and the ads were place on the air.

6
Miller Ads That Started It All
  • Weiden Kennedy,
    Portland Oregon
  • Miller Ads

7
Ethics In the Ads?
8
Budweiser Ads
  • Budweiser Ads

9
The Production Process
  • Filming lasted over ten days in the L.A. studio
    of James Cameron (director of the Titanic).
  • 3.5 Million to produce 2.6 million to per min
    to air.
  • Four puppeteers to operate one 18-in. lizard.

10
Website
  • www.Budweiser.com
  • www.Anheuserbusch.com

11
Public Relations
  • Amusement Parks
  • Sea world, Busch Gardens, Seasme Place
  • Anheuser-Busch recycling comp.
  • Security website
  • Designated driver awareness
  • Drink responsible campaign

12
  • Questions
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