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Guerrilla Marketing Your Library


Adult Programs - computer software classes, Internet ... Boston Globe Events ( Marketing Tools continued... – PowerPoint PPT presentation

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Title: Guerrilla Marketing Your Library

Guerrilla Marketing _at_ Your Library
  • New England Library Association
  • October 24, 2006
  • Deb Spratt, Director
  • Lawrence Library
  • Pepperell, MA 01463
  • (formerly Wadleigh Memorial Library, Milford, NH
    GMILCS member)

Marketing Ideas for Public Libraries
  • Adult Programs - computer software classes,
    Internet classes, Internet-based genealogy, book
    clubs, etc.
  • Childrens Programs - story hour , summer
    reading, vacation activities, etc.
  • Promote Audio-Visual collection, E-books,
  • Offer free Wi Fi pluses for patrons are no
    waiting nor time limitations for library pcs
  • Offer self-service coffee and tea either at a
    nominal fee or by donation
  • Promote librarys meeting room usage for
    non-profit community activities (Scouts, DI,
  • Co-sponsor community programs with local
    businesses or organizations
  • Work with the Friends of the Library (offer free
  • Promote Library Museum Passes

Marketing Tools for Your Library
  • Library web site update frequently, user
    friendly post to local cable channel using Power
    Point to create an identity
  • New Material link to On-Line Catalog, allowing
  • Monthly Newsletter (limited mailing to Friends,
    available as a pick up at Circ desk)
  • Flyers and other handouts promoting monthly adult
    childrens programs (target your audience
    i.e., high school/teens, newcomers )
  • Encourage library/school relationship - attend
    faculty meetings, co-sponsor summer reading
    programs, advertise in school program flyers,

Marketing Tools continued
  • Weekly press releases in local regional
  • Exterior signage (events sandwich board)
  • Post to non-library Events web pages
  • NH Events (http//
  • NHPR Events Calendar (http//events.publicbroadcas
  • Boston Globe Events (http//

Marketing Tools continued
  • Distribute promotional flyers and posters to
    local businesses, town offices, other libraries
    (using van service), etc.
  • Survey patrons/community discover what theyd
    like while educating them with what you currently
    have to offer (Promotion of Wi-Fi)
  • Library promotional materials targeted to market
    segment i.e., high school informational flyer,
    Newcomers info package

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Successful Program Ideas
  • Music _at_ the Library (Wadleigh Bedford)
  • Costumed Actors Solo Together
  • Culinary Classes
  • Floral Design Classes
  • Health related Alternative medicine specific
  • Book Clubs Young Adult, Mother/Daughter, Adult
    Senior groups, Nonfiction
  • Author discussions book signings

Acoustic Café _at_ the Libraryhttp//www.acousticcaf
  • Acoustic Café is a library-sponsored program
    showcasing local acoustic musicians. Free to the
    public, it is held the 3rd Saturday from October
    thru April in a smoke-free intimate environment.
    The goal is to open the doors of the library to
    the community, especially to non-traditional
    library users.
  • Essential to have support of the Trustees,
    Friends of the Library and staff
  • Form a committee to oversee the process of
    performer selection,
  • promotional materials, set-up/break-down of
    stage/room, etc.
  • Create a logo identity for continuity easy
  • Promote Café season via posters, flyers,
    bookmarks, library newsletter, library café
  • Promote specific monthly performer(s) in press
    releases (newspapers, events calendars, radio,
    etc.), with poster on easel in lobby sandwich
    board on library lawn

Acoustic Café continued
  • Pluses Increased library visibility in the
    community surrounding towns expanded the
    number of performances and attendance from four
    programs in spring 2000 to six currently
    increased attendance from 40 in January 2000 to
    128 in February 2004 increased non-traditional
    library users performers now seek us
  • Minuses Staff involvement continues to dwindle
    the physical setup/breakdown of the room
    presents challenges

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Where to Get Program Ideas
  • Patron Suggestion Box at Circulation desk
  • Seek ideas at community presentations (Rotary,
    Womens Club, town events, etc.)
  • Incorporate query in post-program survey
  • Ask for ideas on the event page on librarys web
  • Chases Calendar of Events
  • ALA website
  • Humanities Council
  • Brainstorm with at staff, Friends or Trustee

Thank You
  • GMILCS members
  • Art Bryan, Retired Director, Wadleigh Memorial