FUNNELING

1

• FUNNELING

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Poor Subject?
3
Funnel?

• If both variables are OLD.

4
Funnel?

• 2. If one variable is NEW but it is still a broad
  subject.

5
Funnel?

• 3. If one variable is NEW but it is still a broad
  subject.
• OR if it does not take place over short time
  period or in limited location.

6
Funnel?

• 3. When in doubt, funnel.

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Funnel?

• 4. Usually, the more limited a subject, the more
  you can write about it.

8
Compare

• How to Throw
• a Birthday Party

9
Compare

• How to Throw
• a Birthday Party

10
Compare

• How to Throw
• a Birthday Party
• 400 words

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• How to Throw
• a Birthday Party
• 400 words

• How to Throw
• an Eskimo Birthday Party

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Compare

• How to Throw
• a Birthday Party
• 400 words

• How to Throw
• an Eskimo Birthday Party

13
Compare

• How to Throw
• a Birthday Party
• 400 words

• How to Throw
• an Eskimo Birthday Party

14
Compare

• How to Throw
• a Birthday Party
• 400 words

• How to Throw
• an Eskimo Birthday Party

15
Compare

• How to Throw
• a Birthday Party
• 400 words

• How to Throw
• an Eskimo Birthday Party

16
Compare

• How to Throw
• a Birthday Party
• 400 words

• How to Throw
• an Eskimo Birthday Party

17
Compare

• How to Throw
• a Birthday Party
• 400 words

• How to Throw
• an Eskimo Birthday Party

18
Compare

• How to Throw
• a Birthday Party
• 400 words

• How to Throw
• an Eskimo Birthday Party

19
Compare

• How to Throw
• a Birthday Party
• 400 words

• How to Throw
• an Eskimo Birthday Party
• 1600 words

20
Compare

• How to Throw
• a Birthday Party
• 400 words

• How to Throw
• an Eskimo Birthday Party
• 1600 words

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Funnel?

• 5. Always keep audience in mind.
• The subject must be new AND interesting to the
  intended audience.

22
Funnel?

• Three Problems I Had with my Microscope in
  Biology 101