The Use of Geographic Information Systems GIS in IR

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The Use of Geographic Information Systems (GIS)
in IR
AIRPO Alex Bay, New York June 13th, 2003

• Dan Jardine, Research Analyst
• Binghamton University (SUNY)

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What Is GIS ?

• Geographic Information Systems
• Making Maps!!
• Adds Spatial or Visual Component to Data
• Effective Method of Portraying Data
• Visual Communication Tool
• Have you ever really seen your data?
• Uncovers Spatial Patterns/Relationships
• Key Requirement A Locational Identifier in Data
  (e.g. Address, ZIP Code, etc.)

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Areas in IR Where GIS Can Be Applied

• Enrollment Management
• Marketing/Public Relations
• Student Affairs
• Alumni Donations
• Facilities Planning/Management

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Examples of IR-Related Data That Can Be Mapped

• Student Data Files
• Survey Data (e.g. CIRP)
• Admissions Data (Inquiries, Applications,
  Admits Enrollees)
• High School Data (e.g. EPS)
• Alumni Data
• Facilities Data
• Demographic Data (e.g. U.S. Census Data)

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IR Questions GIS Can Help to Address

• Where do our (best) students come from?
• Where can we find more students like them?
• Where should we focus our recruiting resources?
• Do attitudes/expectations differ by region?
• Where is the most/least utilized space on campus?
• Where should we focus our Alumni donations
  campaign?
• Great Planning Tool!!

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Number of Students
(Fall 1999)
500
to
2,470
(6)
250
to
500
(4)
100
to
250
(9)
50
to
100
(9)
25
to
50
(6)
0
to
25
(28)
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Number of Students
(Fall 1999)
500
to
2,470
(6)
250
to
500
(4)
100
to
250
(9)
50
to
100
(9)
25
to
50
(6)
0
to
25
(28)
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Average SAT Score
1,300
to
1,350
(3)
1,250
to
1,300
(9)
1,200
to
1,250
(22)
1,150
to
1,200
(12)
1,000
to
1,150
(9)
0
to
0
(7)
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Percent BU First Choice
75
to
100
(231)
50
to
75
(145)
33
to
50
(38)
1
to
33
(11)
0
(1173)
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Number of 15-19 Yr Olds
1,000
to
9,140
(377)
500
to
1,000
(189)
250
to
500
(238)
100
to
250
(306)
0
to
100
(488)
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Number of Students
By ZIP Code
26
to
551
(87)
11
to
25
(204)
6
to
10
(128)
3
to
5
(212)
1
to
2
(327)
0
(640)
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Median Income
45,000
to
120,000
(268)
35,000
to
45,000
(282)
30,000
to
35,000
(289)
25,000
to
30,000
(389)
5,000
to
25,000
(349)
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Getting Started With GIS

• New York State has Contract with ESRI, makers of
  ARCView software
• MapInfo can be purchased from SPSS for around
  250
• Both come loaded with base maps U.S., Counties,
  ZIP Codes
• Many Websites offer FREE base maps and data
  U.S. Census Bureau
• Forthcoming New Directions Volume on GIS in IR
  this Fall Many Examples!
• http//buoir.binghamton.edu