LONG Tom Peters - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

LONG Tom Peters

Description:

... Brands through Touch, ... solo HEADs-OF-HOUSEHOLD. THE WOMaN- BOOMER-GEEZER. LOoooNG-TERM PHENOMENON. ... 5. Female solo head-of-household growing. 6. ... – PowerPoint PPT presentation

Number of Views:151
Avg rating:3.0/5.0
Slides: 403
Provided by: ConflictMa170
Learn more at: http://www.tompeters.com
Category:
Tags: long | peters | solo | tom | touch

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: LONG Tom Peters


1
LONG Tom Peters EXCELLENCE. ALWAYS. World
High Performance Forum Art Institute/17 November
2006
2
The Irreducible209 One Word The Cup
Challenge The Sales122 60TIBs Tom-A-to,Tom-ah-to

3
42/5
4
HA. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA.
HA. HA. HA.
5
I am often asked by would-be entrepreneurs
seeking escape from life within huge corporate
structures, How do I build a small firm for
myself? The answer seems obvious Buy a very
large one and just wait. Paul Ormerod, Why
Most Things Fail Evolution, Extinction and
Economics
6
Forbes100 from 1917 to 1987 39 members of the
Class of 17 were alive in 87 18 in 87 F100
18 F100 survivors significantly underperformed
the market just 2 (2), GE Kodak,
outperformed the market from 1917 to
1987. Source Dick Foster Sarah Kaplan,
Creative Destruction Why Companies That Are
Built to Last Underperform the Market
7
Ford, GM and Chrysler do not just make cars
expensively they make bad cars expensively.
Investec analyst, International Herald, 0805.06
8
Flat as a Pancake (Or Worse) WalMart Dell
Intel Home Depot Microsoft GE
9
The last word There is no last word.
10
HA. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA. HA.
HA. HA. HA.
11
It is generally much easier to kill an
organization than change it substantially.
Kevin Kelly, Out of Control
12
Message/Implication go for it! C.E.O. to
C.D.O.
13
EXCELLENCE. ALL . YOU. NEED. TO. KNOW.
14
25
15
20-minute rule Craig Johnson/30 yrs
16
EXCELLENCE. ALL . YOU. NEED. TO. KNOW.
17
25
18
?
19
A man without a smiling face must not open a
shop. Chinese Proverb
20
The Union senior officers rode past the
Confederates smugly without any sign of
recognition except by one. When General Grant
reached the line of ragged, filthy, bloody,
despairing prisoners strung out on each side of
the bridge, he lifted his hat and held it over
his head until he passed the last man of that
living funeral cortege. He was the only officer
in that whole train who recognized us as being on
the face of the earth. quote from the diary
of a Confederate soldier
21
EXCELLENCE. ALL. YOU. NEED. TO. KNOW.
ANYWHERE. ANY MARKET. ANY TIME.
22
7X. 730A-800P. F12A. 93-03/10 yr annual
return CB 29 WM 17 HD 16. Mkt Cap 48
p.a.
23
1/100 Best Companies to Work for/2005
24
EXCELLENCE. ALL. YOU. NEED. TO. KNOW.
ANYWHERE. ANY MARKET. ANY TIME.
25
Jims Group
26
EXCELLENCE. SIBERIA.
27
Why in the world did you go to Siberia?
28
Raging Success P-SQUARED. C. E-CUBED.
29
People. Product. Clients. Execution. Enthusiasm. E
xcellence.
30
The older I get the less boring the basics
become!
31
People. Product. Clients. Execution. Enthusiasm. E
xcellence. Resilience. Relentless. Senility.
32
Excellence1982 The Bedrock Eight
Basics 1. A Bias for Action 2. Close to the
Customer 3. Autonomy and Entrepreneurship 4.
Productivity Through People 5. Hands On,
Value-Driven 6. Stick to the Knitting 7. Simple
Form, Lean Staff 8. Simultaneous Loose-Tight
Properties
33
Why in the world did you go to Siberia?
34
Business (at its best) An emotional, vital,
innovative, joyful, creative, entrepreneurial
endeavor that elicits maximum concerted human
potential in the wholehearted service of
others. Excellence. Always. Employees,
Customers, Suppliers, Communities, Owners,
Temporary partners
35
To me business isnt about wearing suits or
pleasing stockholders. Its about being true to
yourself, your ideas and focusing on the
essentials. Richard Branson
36
Piersons entire focus was making airplanes.
Forgeards focus was blurred by ambition . He
wanted to move up and become co-chairman of
EADS. Newsweek, 1023.06
37
EXCELLENCE. INNOVATE. OR. DIE.
38
It is not the strongest of the species that
survives, nor the most intelligent, but the one
most responsive to change. Charles Darwin
39
EXCELLENCE. INNOVATE. ALL. WRONG.
40
More Than 1 RD spending, last 25
years/USA?
41
GM
42
I dont believe in economies of scale. You dont
get better by being bigger. You get worse.
Dick Kovacevich/Wells Fargo
43
Flat as a Pancake (Or Worse) WalMart Dell
Intel Home Depot Microsoft GE
44
When asked to name just one big merger that had
lived up to expectations, Leon Cooperman, former
cochairman of Goldman Sachs Investment Policy
Committee, answered Im sure there are
success stories out there, but at this
moment I draw a blank. Mark Sirower, The
Synergy Trap
45
EXCELLENCE. INNOVATE. AXIOMATIC.
46
The Mess Is the Message! Period!
47
We are in a brawl with no rules. Paul Allaire
48
S.A.V.
49
EXCELLENCE. INNOVATE. TACTICS.
50
try it. Try it. Try it. Try it. Try it. Try it.
Try it. Try it. Try it. Try it. Try it. Try it.
Try it. Try it. Try it. Try it. try it. Try it.
Try it. try it. Try it. Try it. Try it. Try it.
Try it.
51
This is so simple it sounds stupid, but it is
amazing how few oil people really understand that
you only find oil if you drill wells. You may
think youre finding it when youre drawing maps
and studying logs, but you have to drill.
Source The Hunters, by John Masters, Canadian
O G wildcatter
52
We have a strategic plan. Its called doing
things. Herb Kelleher
53
Experiment fearlessly Source BW0821.06, Type
A Organization Strategies/ How to Hit a Moving
TargetTactic 1
54
We made mistakes, of course. Most of them were
omissions we didnt think of when we initially
wrote the software. We fixed them by doing it
over and over, again and again. We do the same
today. While our competitors are still sucking
their thumbs trying to make the design perfect,
were already on prototype version 5. By the
time our rivals are ready with wires and screws,
we are on version 10. It gets back to planning
versus acting We act from day one others plan
how to planfor months. Bloomberg by Bloomberg
55
We ground up more pig brains!
56
READY. FIRE! AIM. Ross Perot (vs Aim! Aim!
Aim! /EDS vs GM/1985)
57
Excellence1982 The Bedrock Eight
Basics 1. A Bias for Action 2. Close to the
Customer 3. Autonomy and Entrepreneurship 4.
Productivity Through People 5. Hands On,
Value-Driven 6. Stick to the Knitting 7. Simple
Form, Lean Staff 8. Simultaneous Loose-Tight
Properties
58
You miss 100 percent of the shots you never
take. Wayne Gretzky
59
tolerate encourage? failure
60
Sams Secret 1!
61
Reward excellent failures. Punish mediocre
successes. Phil Daniels, Sydney exec
62
Bonus Think! vs. do! Tom peters 27 October 2006
63
Speed. Tempo. is-it.
64
We all live in Dell-WalMart-eBay-Google World!
65
the FedEx Economy headline/New York
Times/10.08.05
66
Any3 Anything/ Anywhere/ Anytime
67
WalMart (!) Katrina
68
We dont sell insurance anymore. We sell
speed. Peter Lewis, Progressive
69
UPS used to be a trucking company with
technology. Now its a technology company with
trucks. Forbes
70
Our entire facility is digital. No paper, no
film, no medical records. Nothing. And its all
integratedfrom the lab to X-ray to records to
physician order entry. Patients dont have to
wait for anything. The information from the
physicians office is in registration and vice
versa. The referring physician is immediately
sent an email telling him his patient has shown
up. Its wireless in-house. We have 800
notebook computers that are wireless. Physicians
can walk around with a computer thats
pre-programmed. If the physician wants, well go
out and wire their house so they can sit on the
couch and connect to the network. They can review
a chart from 100 miles away. David Veillette,
CEO, Indiana Heart Hospital (HealthLeaders/12.2002
)
71
Quality (100K deaths) Evidence/Outcomes- based
medicine IS/IT-in-health(care)
revolution Wellness/Prevention Healthcare to
Health culture transformation Wash your
hands! Home-care (as the population rapidly
ages) Med-school re-orientation Public health
emphasis Childhood Obesity Mind-boggling (15
years?) social-moral-technological impact of
life sciences (the Singularity?) H5N1/WMDs/Envir
onmental degradation Risk assessment (private,
public) Market opportunity Public vs/ Private
responsibilities partnerships Africa!
(Unconscionable failure to attend to/staggering
Health consequences for all)
72
Welcome to the Homer Simpson
Hospital a/k/a The Killing Fields
73
2m38s
74
Grunge Removal 101 Ellie Mae
75
email from JUDITH SINNARD (smarteplans.com)
Judith has a little idea. She provides
eServices to the Houston real estate community.
She measures rooms at a MLS home, provides at a
Click dimensions thereof as well as photos of
each room. Little deal? Big deal? The average
days-on-market for one of her homes was 33 last
year, compared to the average of 82 days.
Little idea. Big industry! Big difference!
76
Wikinomics How Mass Collaboration Changes
Everything by Don Tapscott Anthony Williams
77
Portal! Conversations! Collaboration! New value!
78
Power Tools For Power Strategies
79
Sysco!
80
Go for the Bold
Bold/Aggressive/ Bold/GameChanger
Bold/Creative Destruction Bold/Cool Supplier
Portfolio Bold/Web Fanaticism
81
Productivity! McKesson 2003-2004 Revenue 7B
Employees 500 Source USA Today
82
ebusiness is about rebuilding the organization
from the ground up. Most companies today are not
built to exploit the Internet. Their business
processes, their approvals, their hierarchies,
the number of people they employ all of that is
wrong for running an ebusiness. Ray Lane,
Kleiner Perkins
83
Theres a fundamental shift in power happening.
Everywhere, people are getting together and,
using the Internet, disrupting whatever
activities theyre involved in. Pierre
Omidyar, founder, eBay
84
re-imagine the value added equation
85
55B
86
Up, Up, Up, Up the Value-added Ladder.
87
The Value-added Ladder Services/Transactions M
anufactured Goods/Things Extracted Raw Materials
88
The NEW Value-added Ladder Gamechanging
Solutions/ Implemented Customer culture change
success Services/Transactions Manufactured
Goods/Things Extracted Raw Materials
89
Disintermediation is overrated. Those who
fear disintermediation-outsourcing should in fact
be afraid of irrelevance outsourcing is just
another way of saying that youve become
irrelevant to your customers. John
Battelle/Point/Advertising Age/07.05
90
support function / cost center/ overhead
or
91
Are you Rock Stars of the Age of Talent
92
Department Head to Managing Partner, IS
HR, RD, etc. Inc.
93
PSF
94
Core Mechanism Game-changing Solutions PSF
(Professional Service Firm model/The
Organizing Principle) Brand You (Distinct or
Extinct/The Talent) Wow! Projects
(Different vs Better/The Work)
95
Big Idea Corporation as Mega-PSF
(Professional Service Firm) Virtual
Collection of Entrepreneurially-minded
Professionals (Talent/Roster)
Creating/Applying Intellectual Capital (Work
Product)
96
HCare CIO Technology Executive (workin in a
hospital) Or/to Full-scale, Accountable (life
or death) Member-Partner of XYZ Hospitals
Senior Healing-Services Team (who happens to be a
techie)
97
UniCredit Group/UniCredito Italiano 3rd party
measurement Customer-initiated
measurement Primary incentives Factories
Primary Corporate Initiative Etc
98
Experiences are as distinct from services as
services are from goods. Joe Pine Jim
Gilmore, The Experience Economy Work Is Theatre
Every Business a Stage
99
Experience Rebel Lifestyle! What we sell is
the ability for a 43-year-old accountant to dress
in black leather, ride through small towns and
have people be afraid of him. Harley exec,
quoted in Results-Based Leadership
100
The NEW Value-added Ladder spellbinding
Experiences Gamechanging Solutions Services Goods
Raw Materials
101
EXCELLENCE. EXPERIENCE. BONUS.
102
Thank You!
103
FLOWER POWER
104
Courtesies of a small and trivial character are
the ones which strike deepest in the grateful and
appreciating heart. Henry Clay
105
The Jim Jeffords oversight!
106
THE PROBLEM IS RARELY THE PROBLEM. THE RESPONSE
TO THE PROBLEM INVARIABLY ENDS UP BEING THE REAL
PROBLEM.

107
Relationships (of all varieties) THERE ONCE WAS
A TIME WHEN A THREE-MINUTE PHONE CALL WOULD HAVE
AVOIDED SETTING OFF THE DOWNWARD SPIRAL THAT
RESULTED IN A COMPLETE RUPTURE.

108
WHY NOT JUST TELL THE TRUTH? Raymond Carver
109
Up, Up, Up, Up the Value-added Ladder.
110
Furniture vs. Dreams We do not sell furniture
at Domain. We sell dreams. This is accomplished
by addressing the half-formed needs in our
customers heads. By uncovering these needs, we,
in essence, fill in the blanks. We convert
needs into dreams. Sales are the inevitable
result. Judy George, Domain Home Fashions
111
Dream Merchant IBM
112
The NEW Value-added Ladder dreams come
true spellbinding Experiences Gamechanging
Solutions Services Goods Raw Materials
113
(No Transcript)
114
Tattoo Brand What of users would tattoo the
brand name on their body?
115
Top 10 Tattoo Brands Harley . 18.9 Disney
.... 14.8 Coke . 7.7 Google .... 6.6 Pepsi ....
6.1 Rolex . 5.6 Nike . 4.6 Adidas .
3.1 Absolut . 2.6 Nintendo . 1.5 BRANDsense
Build Powerful Brands through Touch, Taste,
Smell, Sight, and Sound, Martin Lindstrom
116
Up, Up, Up, Up the Value-added Ladder.
117
The Value-added Ladder/ ECSTASY Lovemark
Dreams Come True Spellbinding
Experiences Gamechanging Solutions Services Goods
Raw Materials
118
totally re-imagine the business around the
two staggering new opportunities
119
women. BOOMERS. GEEZERS.
120
The Copenhagen (Self) Pact re This
Topic Early! Loud! Repetitive! Aggressive!
Unfriendly!/rude!/ insulting!
121
women
122
Forget China, India and the Internet Economic
Growth Is Driven by Women. Headline, Economist,
April 15, 2006, Leader, page 14
123
Womens Trifecta Buy Wealth Lead
ECLIPSE OF MALES (Old/Retire Young/Poorly
educated)
124
Womens Trifecta Buy/all Wealth/all Lead/
better Eclipse of males/whoops
(Retire-old/Poorly educated-young)
125
1. Womens CONSUMER GOODS purchases. 2.
Womens COMMERCIAL GOODS purchases. 3. WOMEN
ARE THE MARKET. Not an initiative. 4.
Women-owned BUSINESSES (absolute s,
acceleration, relative growth). 5. Womens
brand of LEADERSHIP SKILLS. 6. womens
strengths match needs of the new
value-added ladder. 7. Womens DRAMATICALLY
INCREASING-commanding WEALTHabsolute,
relative. (Jobs. Longevity. Education.
Entrepreneurial. Decline of BOYS. Retirement of
MEN/Senior MEN.) 8. DEMOGRAPHIC TSUNAMI.
WOMEN. Women as solo HEADs-OF-HOUSEHOLD.
THE WOMaN- BOOMER-GEEZER. LOoooNG-TERM
PHENOMENON. Global phenomenon. 9. SPEED of
change. mother of all megatrends.
126
1. Participation rate/2 of 3 new jobs,
last 30 years. 2. Male workforce
departures/SENIOR male workforce
departures. 3. Shrinking pay gap/same jobs. 4.
More senior positions. Greater decision-
making/expenditure/org design authority. More
line jobs. 5. Female solo head-of-household
growing. 6. Longevity. 7. Education. 8. More
effective money management.
127
Not. Yet. Done. Loyalty programs M F
Difference Yawning gap (173 degrees) Forced
to do it e.g., a division aimed at Boomer Women
Exclusively. Just say no to trickle up Why
have the 5 chase the 95?) Men think theyre
doing their share (helping, sure, but the buck
stops with her) busy, busy, busythink Jims
Group) New forms of living together, playing
together as aging proceeds (commune, Beacon
Hill Assn, telemedicine, etc, etc, etc.) Grab
em early keep em Total Unmitigated Crap
(TP 100 brand switch. 100.) They didnt take
it seriously German bank exec, Bonn, F This is
not a ing program. This is NEW Life 101.
This is Soooo Big it Staggers the Imagination.
(Will be paramount trend for 20 years.) The
Copenhagen Pact
128
Women are the majority market Fara
Warner/The Power of the Purse
129
Idiot is too kind a word.
130
Thats a very diverse team. Patrick Cescau,
CEO, Unilever 1 of 14 Board of Directors
members is a woman (not an exec) 2 of 7 Exec
Team members are Indians. (Source FT/24-25
June.) Approximately 85 of Unilevers
products are purchased by women.
131
Thats a VERY diverse team. Patrick
Cescau, CEO, Unilever 1 of 14 Board of
Directors members is a woman (not an exec) 2 of
7 Exec Team members are Indians. (Source
FT/24-25 June.) Approximately 85 of Unilevers
products are purchased by women.
132
Thats a VERY sick man. Tom Peters
133
Good Thinking, Guys! Kodak Sharpens Digital
Focus On Its Best Customers Women Page 1
Headline/WSJ/0705
134
EXCELLENCE. FOUND. DUH.
135
To be a leader in consumer products, its
critical to have leaders who represent the
population we serve. Steve Reinemund/PepsiCo
136
Women are the majority market Fara
Warner/The Power of the Purse
137
The Perfect Answer
Jill and Jack buy slacks in black
138
(No Transcript)
139
She knows more about the Volvo than the
salesman who greets her at the door. But how is
she treated? As if she has a low IQ , is
slightly hard of hearing , and really has no
right to be buying a luxury car and if she
brought a male friend with her, odds are 101
that the clueless salesperson spent most of his
time speaking to him . Selling to Men,
Selling to Women, Jeffery Tobias Halter
140
Women dont buy brands. They join
them. EVEolution
141
Selling to men The TRANSACTION Model Selling to
Women The RELATIONAL Model Source Selling
to Men, Selling to Women, Jeffery Tobias Halter
142
Women come out better on almost every count as
investors They are less likely to hold a losing
investment too long, and less likely to wait too
long to sell a winner theyre also less likely
to put too much money into a single investment or
to buy a reputedly hot stock without doing
sufficient research. Source The Merrill
report When It Comes to Investing, Gender A
Strong Influence on Behavior./Atlantic
143
1. Men and women are different. 2. Very
different. 3. VERY, VERY DIFFERENT. 4. Women
Men have a-b-s-o-l-u-t-e-l-y nothing in
common. 5. Women buy lotsa stuff. 6. WOMEN BUY
A-L-L THE STUFF. 7. Womens Market Opportunity
No. 1. 8. Men are (STILL) in charge. 9. MEN ARE
TOTALLY, HOPELESSLY CLUELESS ABOUT WOMEN.
144
10. Womens Market Opportunity No. 1.
145
Goldman Sachs in Tokyo has developed an index of
115 companies poised to benefit from womens
increased purchasing power over the past decade
the value of shares in Goldmans basket has risen
by 96, against the Tokyo stockmarkets rise of
13. Economist, 15 April 2006
146
P-l-e-a-s-e Read Fara Warner The Power of the
Purse
147
Cases! Cases! Cases! McDonalds
(mom-centered to majority consumer not via
kids) Home Depot (Do it everything!
Herself) PG (more than house cleaner)
DeBeers (right-hand rings/4B) AXA
Financial Kodak (women emotional centers of
the household) Nike (gt jock endorsements new
def sports majority consumer) Avon Bratz (young
girls want friends, not a blond
stereotype) Source Fara Warner/The Power of the
Purse
148
12.2002 -344M International Build Men
Children Source Fara Warner, The Power of the
Purse, From Minority to Majority McDonalds
Discovers the Woman Inside the Mom
149
Mostly Moms Women were either ignored in
favor of focusing on mengenerally considered the
industrys most frequent users and therefore its
most important consumersor they were cast in the
role of moms who were simply conduits to their
children. Fara Warner, The Power of the Purse,
From Minority to Majority McDonalds Discovers
the Woman Inside the Mom
150
We simply had stopped being relevant to women.
Kay Napier, SVP Marketing (Fara Warner, The
Power of the Purse, From Minority to Majority
McDonalds Discovers the Woman Inside the Mom)
151
Women in women-only focus groups told us that
all moms are women, but not all women are momsso
why werent we trying to reach all women? We
realized we should be finding the woman inside
the mom. Carol Koepke, marketing director (Fara
Warner, The Power of the Purse, From Minority to
Majority McDonalds Discovers the Woman Inside
the Mom)
152
McDonalds shifted its strategy toward women
from one of minority consumers who served as a
conduit to the important childrens market to one
in which women are the companys majority
consumers and the main driver behind menu and
promotion innovation. Fara Warner, The Power
of the Purse, From Minority to Majority
McDonalds Discovers the Woman Inside the Mom
153
New! New! New! New! New! Womens magazines a
medium that McDonalds had rarely
used Source Fara Warner, The Power of the
Purse, From Minority to Majority McDonalds
Discovers the Woman Inside the Mom
154
Forget China, India and the Internet Economic
Growth Is Driven by Women. Headline,
Economist, April 15, 2006, Leader, page 14
155
10.6
156
The growth and success of women-owned businesses
is one of the most profound changes taking place
in the business world today. Margaret
Heffernan, How She Does It
157
U.S. firms owned or controlled by Women 10.6
million (48 of all firms) Growth rate of
Women-owned firms vs all firms 3X Rate of jobs
created by Women-owned firms vs all firms
2X Ratio of total payroll of Women-owned firms
vs total for Fortune500 firms gt1.0 Ratio of
likelihood of Women-owned firms staying in
business vs all firms gt1.0 Growth rate of
Women-owned companies with revenues of
gt1,000,000 and gt100 employees vs all firms 2X
Source Margaret Heffernan, How She Does It
158
94 of loans to women Microlending
Banker to the poor Grameen Bank Muhammad
Yunus 2006 Nobel Peace Prize winner
159
Economic Growth Is Driven by Women.
Headline, Economist, April 15, 2006, Leader,
page 14
160
Impact! Add It Up! Primary
markets/Everything (Men buy things that other
men will buy for women. I buy things that women
want.successful jeweler/F. Women are the
majority market Fara Warner/The Power of the
Purse. Women as Purchasing Officers, CIOs,
etc.) Greater global workforce participation rate
(bigger contributor to GDP growth than
technology, China, IndiaEconomist) Higher wages
(more seniority, promotionseven if not to CEO
greater pay equityeven if not equal) Business
decision makers (more seniority,
promotionseven if not to CEO) Women-owned
businesses (answer to the Glass Ceiling10.6M in
USA recipients of micro-lendingdeveloping
world)
161
10 UNASSAILABLE REASONS WOMEN
RULE Women make all the financial
decisions. Women control all the wealth. Women
substantially outlive men. Women start most of
the new businesses. Womens work force
participation rates have soared
worldwide. Women are closing in on same pay for
same job. Women are penetrating senior
ranks rapidly even if the pace is slow for
the corner office per se. Womens
leadership strengths are exceptionally well
aligned with new organizational effectiveness
value-added imperatives. Women are better
salespersons than men. Women buy almost
everythingcommercial as well as consumer
goods. So what exactly is the point of men?
162
One thing is certain Womens rise to power,
which is linked to the increase in wealth per
capita, is happening in all domains and at all
levels of society. Women are no longer content to
provide efficient labor or to be consumers with
rising budgets and more autonomy to spend.
This is just the beginning. The phenomenon will
only grow as girls prove to be more successful
than boys in the school system. For a number of
observers, we have already entered the age of
womenomics, the economy as thought out and
practiced by a woman. Aude Zieseniss de Thuin,
Financial Times, 10.03.2006
163
Since 1970, women have held two out of every
three new jobs created. FT, 10.03.2006
164
1. Participation rate/2 of 3 new jobs,
last 30 years. 2. Male workforce
departures/SENIOR male workforce
departures. 3. Shrinking pay gap/same jobs. 4.
More senior positions. Greater decision-
making/expenditure/organization design
authority. More line jobs. 5. Female solo
head-of-household growing. 6. Longevity. 7.
Education. 8. More effective money management.
165
AS LEADERS, WOMEN RULE New Studies find that
female managers outshine their male counterparts
in almost every measure Title, Special
Report/BusinessWeek
166
Womens Strengths Match New Economy Imperatives
Link rather than rank workers favor
interactive-collaborative leadership style
empowerment beats top-down decision making
sustain fruitful collaborations comfortable with
sharing information see redistribution of power
as victory, not surrender favor
multi-dimensional feedback value technical
interpersonal skills, individual group
contributions equally readily accept ambiguity
honor intuition as well as pure rationality
inherently flexible appreciate cultural
diversity. Judy B. Rosener, Americas
Competitive Secret Women Managers
167
Womens Negotiating
Strengths Ability to put themselves in their
counterparties shoes Comprehensive, attentive
and detailed communication style Empathy that
facilitates trust-building Curious and attentive
listening Less competitive attitude Strong
sense of fairness and ability to
persuade Proactive risk manager Collaborative
decision-making Source Horacio Falcao, Cover
story/May 2006, World Business, Say It Like a
Woman Why the 21st-century negotiator will need
the female touch
168
New (4 of 7) Value-added Ladder Plays to
Womens Inherent Strengths! Lovemark/F Dreams
Come True/F Spellbinding Experiences/F Gamechangi
ng Solutions/F Services/F Goods/M Raw Materials/M
169
TAKE THIS QUICK QUIZ Who manages more things
at once? Who puts more effort into their
appearance? Who usually takes care of the
details? Who finds it easier to meet new
people? Who asks more questions in a
conversation? Who is a better listener? Who
has more interest in communication skills? Who
is more inclined to get involved? Who
encourages harmony and agreement? Who has
better intuition? Who works with a longer to
do list? Who enjoys a recap to the days
events? Who is better at keeping in touch
with others? Source Selling Is a Womans Game
15 Powerful Reasons Why Women Can Outsell Men,
Nicki Joy Susan Kane-Benson
170
boomers-geezers
171
Subject Marketers Stupidity Its 18-44,
stupid!
172
Subject Marketers Stupidity Or is it 18-44
is stupid, stupid!
173
One particularly puzzling category of
youth-obsession is the highly coveted target of
men 18-34, and its always referred to as highly
coveted category. Marketers have been distracted
by men age 18-34 because they are getting harder
to reach. So what? Who wants to reach them?
Beyond fast food and beer, they dont buy much of
anything. The theory is that if you get them
while theyre young, theyre yours for life.
What nonsense! Marti Barletta, PrimeTime Women
174
2000-2010 Stats 18-44 -1 55 21 (55-64
47)
175
!!!!!!!!!!!!!!!!! People turning 50 today have
more than half of their adult life ahead of
them. Bill Novelli, 50 Igniting a Revolution
to Reinvent America
176
BoomerBucks! Boomer turns 50 every 7 seconds.
2009 majority of U.S. households headed by
someone over 50. 2006-2016 U.S. population up
22.9 million 22.1 million in over-50 group.
2006 1 in 5 adults is F, over 50. Women
between 50-70 who are single 35. Age 45-54
highest average income, 59, 021 (national
average is 42,209). FASTEST GROWING INCOME
CATEGORY WOMEN, 55-64 (4X men in same category).
Women, age 60-64 50 still in workforce.
Highest net worth families, 55-64 (182,000).
People over 50 70 to 79 of all financial
assets 80 of all savings accounts 62 of all
large Wall Street asset accounts 66 of
invested in the stock market. Age 50 29 of
population, 40 of total consumer spending, 50
of discretionary spending. Next 2 decades
BOOMERS WILL INHERIT 14 TRILLION-25 TRILLION
(largest intergenerational transfer of wealth in
history). Marti Barletta, PrimeTime Women
177
Average of cars purchased per household,
lifetime 13 Average of cars bought per
household after the head of household reaches
age 50 7 Source Marti Barletta, PrimeTime Women
178
3Q/2006. 312M. (18.) 1.6B. (14.) Source
BusinessWeek, 1106.06, Harley Just Keeps on
Cruisin Aging customers? Sure. Nostalgia brand?
Definitely. So why is the stock at a record high?
179
Fifty-four years of age has been the highest
cutoff point for any marketing initiative Ive
ever been involved in. Which is pretty weird when
you consider age 50 is right about when people
who have worked all their lives start to have
some money to spend. Marti Barletta, PrimeTime
Women
180
Median Household Net Worth lt35 7K 35-44
44K 45-54 83K 55-64 112K 65-69 114K 70-74
120K gt74 100K Source U.S. Census
181
44-65 New Customer Majority 45 larger
than 18-43 60 larger by 2010 Source Ageless
Marketing, David Wolfe Robert Snyder
182
The New Customer Majority is the only adult
market with realistic prospects for significant
sales growth in dozens of product lines for
thousands of companies. David Wolfe Robert
Snyder, Ageless Marketing
183
Baby-boomer Women The Sweetest of Sweet Spots
for Marketers David Wolfe and Robert Snyder,
Ageless Marketing
184
Magazine of the Year More Source Advertising
Age, 1023.2006, More Taps Power of 40-plus to
Draw Advertisers in Droves (More is breaking
through advertisers irrational obsession with
20-somethings )
185
Boomers-Geezers-Womens Trifecta Buy/all
Wealth/all time left/ lots
Eclipse of males/retire-die
186
BONUS. EXCELLENCE. OPPORTUNITY. ENORMOUS. GENERI
C DEMOGRAPHIC TSUNAMI. (UNPRECEDENTED IN
HISTORY.)
187
Demographic Upheaval! 1/1/2008 60 of the Prime
Work Force (boomers), mostly white males, will
be able to retireat a rate of 10,000 per
day. As of 2005 75 of people entering the
workforce are women and minorities. As of 2008,
they will flood the management ranks as the
PWF retires. Programs for recruiting women and
minorities with the necessary intensity mostly
AWOL. Selling to Men, Selling to Women, Jeffery
Tobias Halter
188
We become who we spend time with!
189
Measure Strangeness/Portfolio
Quality Staff Consultants Vendors Out-sourcing
Partners (, Quality) Innovation Alliance
Partners Customers Competitors (who we
benchmark against) Strategic Initiatives
Product Portfolio (LineEx v. Leap) IS/IT
Projects HQ Location Lunch Mates Language Board
190
The Bottleneck Is at the Top of the
Bottle Where are you likely to find people
with the least diversity of experience, the
largest investment in the past, and the greatest
reverence for industry dogma At the top!
Gary Hamel/Harvard Business Review
191
EXCELLENCE. 1966. 2006.
192
4/40
193
De-centralization execution accountability 615a.m
.
194
De-centralization execution accountability 615a.m
.
195
Decentralization is not a piece of paper. Its
not me. Its either in your heart, or not.
Brian Joffe/BIDvest
196
If if feels painful and scarythats real
delegation Caspian Woods, small biz owner
197
De-centralization execution accountability 615a.m
.
198
Execution is the job of the business leader.
Larry Bossidy Ram Charan/ Execution The
Discipline of Getting Things Done
199
Execution is a systematic process of
rigorously discussing hows and whats,
tenaciously following through, and ensuring
accountability. Larry Bossidy Ram Charan/
Execution The Discipline of Getting Things Done
200
Never forget implementation boys. In our work
its what I call the missing 98 percent of the
client puzzle. Al McDonald
201
The first 90 of a project takes 90 of the
time. The last 10 takes the other 90 of the
time. Richard Templar, The Rules of Management
202
De-centralization execution accountability 615a.m
.
203
GE has set a standard of candor. There is no
puffery. There isnt an ounce of denial in the
place. Kevin Sharer, CEO Amgen, on the GE
mystique (Fortune)
204
De-centralization execution accountability 615a.m
.
205
De-centralization execution accountability 615a.m
.
206
Think! vs. do!
207
Never forget implementation , boys. In our work,
its what I call the last 98 percent of the
client puzzle. Al McDonald, former Managing
Director, McKinsey Co, to a project team that
included TP
208
Linearist Plan it! Non-linearist Try it!
209
Linearist think! Non-linearist do!
210
Linearist hypothesize! Non-linearist
experiment!
211
Linearist failure unnecessary Non-linearist
failure life
212
Linearist deliberate! Non-linearist
relentless! Do it right the first
time (Hero Phil Crosby) Never retreat (Hero
U.S. Grant)
213
Linearist logical! Non-linearist
passionate!
214
Linearist give me genius! Non-linearist
give me luck!
215
Linearist spotless academic record! Non-linear
ist a.d.d.
216
Linearist measured pace! Non-linearist
hypo-manic!
217
Linearist think! Plan! (r.a.f.) Non-linearist
Try it! Screw it up! Fix it! Try it again!
(r.f.a.) Ready. Aim. Fire. ready. Fire.
Aim. (Or, circa 2006 fire. Fire. Fire.)
218
Cheap Shot Linearist minimize
cost. Non-linearist maximize revenue.
219
Linearist marketing rules. Non-linearist
sales rules.
220
Linearist Background planning, marketing
finance. Non-linearist background sales
operations.
221
Linearist office walls. Non-linearist
office none.
222
Linearist style meetings
PowerPoints. Non-linearist Style MBWA
whiteboards Managing by wandering around
223
Linearist reads michael porter. Peter
drucker. Non-linearist reads carl hiaasen.
Tom clancy.
224
Linearist reads michael porter. Peter
drucker. Non-linearist reads doesnt
225
Linearist preferred football score
3-0. Non-linearist preferred football score
41-38.
226
Linearist criminal record none. Non-lineari
st criminal record speeding. disorderly
conduct. Public nuisance.
227
do! (Addendum!)
228
Action is the foundational key of all success.
Picasso
229
Translating Picasso Doing something is the key
to getting something done. TP (Co-author, In
Search of Excellence, first Basic A BIAS FOR
ACTION)
230
The secret of getting ahead is getting
started. Agatha Christie
231
A year from now you may wish You had
started today. Karen Lamb
232
The secret to having good ideas is to have a lot
of ideas, then throw the bad ones away. Linus
Pauling
233
Intelligent people can always come up with
intelligent reasons to do nothing. Scott Simon
234
A man approached JP Morgan, held up an envelope,
and said, Sir, in my hand I hold a guaranteed
formula for success, which I will gladly sell you
for 25,000. Sir, JP Morgan replied, I do
not know what is in the envelope, however if you
show me, and I like it, I give you my word as a
gentleman that I will pay you what you ask. The
man agreed to the terms, and handed over the
envelope. JP Morgan opened it, and extracted a
single sheet of paper. He gave it one look, a
mere glance, then handed the piece of paper back
to the gent. And paid him the agreed-upon
25,000
235
1. Every morning, write a list of
the things that need to be done that
day. 2. Do them.
236
One of my superstitions had always been when I
started to go anywhere or to do anything, not to
turn back , or stop, until the thing intended was
accomplished. Grant
237
Its always showtime. David DAlessandro,
Career Warfare
238
EXCELLENCE. BEDROCK. TALENT.
239
Hire very good people!
240
We believe companies can increase their market
cap 50 percent in 3 years. Steve Macadam at
Georgia-Pacific changed 20 of his 40 box plant
managers to put more talented, higher paid
managers in charge. He increased profitability
from 25 million to 80 million in 2 years.
Ed Michaels, War for Talent
241
INVITE THEM TO JOIN US IN A JOURNEY TO EXCELLENCE!
242
In the end, management doesnt change culture.
Management invites the workforce itself to
change the culture. Lou Gerstner
243
The role of the Director is to create a space
where the actor or actress can become more than
theyve ever been before, more than theyve
dreamed of being. Robert Altman, Oscar
acceptance
244
EMPHASIZE THE SOFT SKILLS.
245
?
246
A Few Talent Lessons from the Arts Each hired
and developed and inspired and evaluated in
unique ways (23 contributors 23 unique
contributions 23 pathways 23 distinct
personalities 23 sets of motivators) Attitude/En
thusiasm/Energy paramount! Re-lent-less!!!!!!!!!!!
Peculiar requisite (Each expected to make
unique/peculiar contribution) Practice is
cool (Practice stars Performance stars. See
George Leonards Mastery Twyla Tharps The
Creative Habit) Team and Individual equally
cherished Aspire to EXCELLENCE Obvious
(Excellence Cool)) Ex-e-cu-tion Talent Brand
Duh The Project rules Emotional language
Okay Bit players? No! (All Vital) Standard
B.I.W. (Best. In. World.) Different events
Different rosters (Duh.)
247
PUT HR AT THE HEAD OF THE HEAD TABLE.
248
DD21M
249
A review of Jack and Suzy Welchs Winning claims
there are but two key differentiators that set GE
culture apart from the herd First Separating
financial forecasting and performance
measurement. Performance measurement based, as it
usually is, on budgeting leads to an epidemic of
gaming the system. GEs performance measurement
is divorced from budgetingand instead reflects
how you do relative to your past performance and
relative to competitors performance i.e., its
about how you actually do in the context of what
happened in the real world, not as compared to a
gamed-abstract plan developed last year.
Second Putting HR on a par with finance and
marketing.
250
LIVE FOR TALENT!
251
Our Mission To develop and manage talent to
apply that talent, throughout the world, for the
benefit of clients to do so in partnership to
do so with profit. WPP
252
SO YOURE A PEOPLE PERSON? PROVE IT.
253
PARCs Bob Taylor Connoisseur of Talent
254
Brand Talent.
255
EXCELLENCE. BEDROCK. LEADERSHIP.
256
People want to be part of something larger than
themselves. They want to be part of something
theyre really proud of, that theyll fight for,
sacrifice for , trust. Howard Schultz,
Starbucks (IBD/09.05)
257
I never, ever thought of myself as a
businessman. I was interested in creating things
I would be proud of. Richard Branson
258
Nothing is so contagious as enthusiasm.
Samuel Taylor Coleridge
259
Most important, he upped the energy level at
Motorola. Fortune on Ed Zander/08.05
260
You must be the change you wish to see in the
world. Gandhi
261
The First step in a dramatic organizational
change program is obviousdramatic personal
change! RG
262
Relentless One of my superstitions had always
been when I started to go anywhere or to do
anything, not to turn back , or stop, until the
thing intended was accomplished. Grant
263
Success seems to be largely a matter of
hanging on after others have let go. William
Feather, author
264
Leaders do people. Period. Anon.
265
PURPOSE. PASSION. Presence. Personal. PERSISTENCE.
PEOPLE.
266
You only find oil if you drill wells. The
Hunters, by John Masters, Canadian O G
wildcatter
267
EXCELLE ALWAYS.
268
EXCELLENCE. ALWAYS. Lists.
269
The Irreducible209 One Word The Cup
Challenge The Sales122 60TIBs Tom-A-to,Tom-ah-to

270
The Irreducible209
271
A frustrated participant at a seminar for
investment bankers in Mauritius listened
impatiently to my explanation of differences of
opinion among me, Mike Porter, Gary Hamel, Jim
Collins, etc. Finally, hed had enough. What, if
anything, he asked, do you believe for sure?
I mumbled something, but his query started
rumbling around in my mind. Three days later,
wandering on a Sunday in London, the idea of the
irreducibles occurred to meand I started
jotting down notes on stuff I do indeed believe
for sure. Before I knew it, a few days later,
the list had grown to 209 items. Hence The
Irreducible209 that follows. Tom Peters
272
1. Hare 1, Tortoise 0. (Hare-y times.) 2. Tempo.
(O.O.D.A.) 3. MBWA. 4. Appreciation. (Motivator
1.) (Cant be faked. Good.) 5. Decency. 6.
Hurry. 7. Time out. 8. One matters. 9. Big
change. Short time. (Alt not work.) 10.
Excellence. Always. 11. Passion. Energy. Hustle.
Enthusiasm. Exuberance. (Move
mountains. No alt.) 12. You must care. 13.
Emotion. 14. Hard is soft. (Soft is hard.)
273
15. Men. Women. Different. Contend. Connect. 16.
Women. Buy. All. (RU listening?) 17. Quality.
(Mind-blowing. Beyond 6-Sigma.) 18. Re-invent.
Re-pot. (Required.) 19. Jaywalk. 20. Big change.
Small of people. (Always.) 21. Experiment.
Now. 22. Failure. Normal. 23. Most failures,
most success. (Fail. Forward. Fast.) 24.
Reward excellent failures. Punish
mediocre successes. 25. Women leaders. (Altered
times.) 26. Extremism. (Good business. Bad
politics.) 27. Innovation source. Only. Extreme
irritation. 28. Smile.
274
29. You must care. 30. Mentor. (Highest ROI.) 31.
Best roster wins. 32. Wow. (Okay in biz.) 33.
We all have customers. (Biz. Personal.) 34. All
contacts Experiences. 35. Cirque du Soleil.
(Peerless.) 36. Leaders create space for
growth. 37. Quests. (Only.) 38. High aspirations,
high results. (Self-fulfilling
prophecy.) 39. Attitude 1, Skills 0. (Mostly.)
(Attitude 1, Skill 0.3?) 40. Sometimes Skill
1, Attitude 0.1. 41. Must love, not like. 42.
Wegmans. (No excuses. Mere groceries.) 43.
Less than your best. Cheating.
275
44. Brand You. (No alt.) 45. Self-sufficiency.
(Biggest LT turn-on.) 46. In the moment. 47. The
moment wins. 48. Tomorrow Never. 49. Action 1,
Plan 0.1. 50. Execution can be a system. 51.
Realism. 52. Own up. Move on. 53.
Accountability. 54. Work hard gt Work smart.
(Mostly.) 55. Feedback. Necessary. Fast. (R.F.A.
in RFA times.) 56. Customers. Listen.
Lead. (Paradox.) 57. On stage. Always. (GW,
FDR, RG Supreme actors.)
276
58. Master statistical analysis. 59. Excellence
Set the table. 60. Legacy. (Will it have
mattered?) 61. Great. (Why not?) 62. Radicals
rule. (Think Olympics.) 63. !!! Good. 64. Red
1, Brown 0. (Red times.) 65. Talk. Listen. (Big
2. Master.) 66. Politics. (Normal-inevitable
state of affairs. Master.) 67. Student.
Forever. 68. Why? (Question 1.) 69. Dont
belittle. 70. Respect. 71. All we have this
moment. (Moments matter most?) 72. Now.
(Procrastination. Death.)
277
73. Exercise. 74. Paint. (Leader. Portraits of
Excellence.) 75. Best story wins. 76. You must
be the change you wish to see in the
world. 77. Two big ones. Max.
(Priorities.) 78. No I in Team. (I in
Win.) 79. I in Win. (No I in Team.) 80.
Different 1, Better 0. (Better 0.1) 81.
Imitation Mistake. (Learn, from who?) 82.
Choose/battle the right competitor. 83.
Schools. Creativity. Entrepreneurship.
(Not.) 84. MBAs. Creativity. Entrepreneurship.
Leadership. (Not.) 85. Design. Under-rated.
Wildly. (Still.) (Everything.)
278
86. You Calendar. (Calendar. Never. Lies.) 87.
Laugh. 88. Handshake. (Quantity. Quality.) 89.
Dont fold your hands in front of your chest.
Ever. (Never.) 90. Grace. (Works in biz.) 91.
Weird. Wins. (Weird times.) 92. Crazy times.
Crazy orgs. 93. Internet. All. 94. Women.
Boomers-Geezers. Market. All. 95. Passion.
(Repeat. So what?) 96. Energy. (Repeat.
So what?) 97. Hustle. (Repeat. So
what?) 98. Enthusiasm. (Repeat. So what?) 99.
Exuberance. (Repeat. So what?) 100. Smile.
(Repeat. So what?) 101. Care.
(Repeat. So what?)
279
102. Simplicity. Redundancy. Resilience. Bloody-
mindedness. Visible optimism.
(Success.) 103. Act. (Repeat. So what?) 104.
Appreciate. (Repeat. So what?) 105. Fun. (Biz.
Why not?) 106. Joy. (Biz. Why not?) 107. Sales
Life. 108. Marketing Life. 109. Long-term. Top
line. c.r.o. 110. Great company Creates the
most individual success stories.
(RE/MAX) 111. Talent first, performance
byproduct. 112. Sustained Wow 1, Shareholder
value, 0.2 (Product, People.) 113.
Commitment. by invitation only. 114. Creativity.
by invitation only. 115. HR 1. (Ought to.)
280
116. Face-to-face. (5K miles, 5 minutes.) 117.
Negotiation. Make all winners. (Save
face.) 118. Grace makes enemies friends. 119.
Network. 120. Invest in relationships. (Think
ROIR. Return On Investment in
Relationships.) 118. Relationship investment.
Forethought. Calendar item.
Intensity. 119. Innovation. Easy. (Hang out
with weird.) 120. Weird Win. (Weird
times.) 121. The bottleneck is at the top
of the bottle. 122. Good Board Weird Board.
(At least, surprising.) 123. No
contention, no progress.
281
R.O.I.R. Return On Investment In
Relationships
282
124. Crucial conversations. Crucial
confrontations. (Study. Learn. Do.) 125. Honest
feedback. 126. Gaspworthy. Yes. 127. Insanely
great. 128. Astonish me. 129. Make it
immortal. 130. Will you remember it in 20
years? 131. No small opportunities.
(Reframe.) 132. One playmate, one playpen
Enough. 133. End run. Sensible. 134. Allies are
there for the finding. 135. Find successes. Build
on successes. (Pos gt Neg. Encourage gt
Fix.) 136. Somebodys doing it today. Find
em. 137. Someone is living 2016 in 2006.
(Find em. Study em.)
283
138. Dont benchmark. futuremark. 139.
PMA. It works. (Positive. Mental.
Attitude.) 140. There are no experts. (You are
the expert.) 141. Life is short. 142. Sustained
success. Fat chance. Make today matter.
(Sustained. Ha.) 143. Collaborate. (Networked
world.) 144. Go solo. (Individual. Unit of
Intellectual Capital.) 145. There are no
perfect plans. (Do. Wins.) 146. Plans motivate.
(Right or wrong. Sense of purpose.) 147.
Never rest. 148. Get some sleep. 149. Winning
Embracing paradox. 150. Ambiguity Opportunity.
284
151. Resilience. 152. Relentless-ness. 153. None.
Above. Comeuppance. No.
ultimate. business model. (GM. Sears.
U.S. Steel. DEC.) 154. Be yourself. Period. 155.
Never work with jerks. Including
customers. (Life. Too short.) 156. Under-promise,
over-deliver. 157. Talent. (Powerful word.) 158.
Customer Anyone whose actions affect
your results. 159. Competition stinks. (Seek the
soft spots where you can dominate.) 160.
K.I.S.S./Keep It Simple, Stupid. 161. Beauty.
(Good biz word.) 162. See the beauty in a
hamburger bun. (Go. Ray.)
285
163. Own up. Quick. ( Denial. Cancer.) 164.
Celebrate. Often. 165. 78 people 78 approaches.
(Each. Unique.) 166. Weed. Ceaselessly. (Prune.
Stupid. Rules. Non-stop.) 167. Get out
of the way. (You The problem.) 168. Smile.
Sunny. Optimism. (If it kills you.) 169. Flowers.
(Cheery workplace.) 170. Enjoy. (Or get the
hell.) 171. Be intolerant of sour. (1 Major
pollution) 172. No quick trigger on promotion.
(Too important.) 173. Evaluation Lots of
study-time. 174. Evaluation Life or death to
evaluee. 175. 360 evaluation. No fad. 176. Exit
when youre done. (Done. Sooner than you
think.)
286
177. Today. Now. My Project. Am. Is. I.
Period. 178. Beautiful systems. (Good biz
phrase. Not oxymoron.) 179. Build on
strengths gt Fix weaknesses. 180. To dont To
do. (To dont gt To do ?) 181.
Leaders Do People. (Period.) 182. Leaders enjoy
leading. 183. Serious leadership training
Serious. 184. Priorities. Obvious. (Or
else.) 185. 5 Priorities 0 Priorities.
(3 Priorities 0 Priorities?) 186. People.
First. Last. Always. 187. It. Is. Always. The.
People.
287
188. Handshake. (Quantity. Quality.) 189. Dont
fold your hands in front of your chest.
Ever. (Never.) 190. Simplicity. Redundancy.
Resilience. Bloody-mindedness.
Visible optimism. (Success.)
(Repeat.) 191. Employee Entrance Guest
Entrance. 192. Put the customer SECOND.
(Thanks, Hal.) 193. Flowers. (Or did I say
that before? No matter if I did.) 194.
Big Mergers dont work. Small
acquisitions can/do workif you dont
screw with their energy.
288
195. Instinctively head for the front
line. (In all contexts.) 196. Success
DDMMPR/"D-squared, M-squared, PR
DramDiff Money-Financial Acumen
Good Marketing Instincts
Stellar People Resilience (The fab
five What. Every. Small. Biz. Needs.)
(Big too.) 197. Core Mechanism (Game-changing
Solutions) PSF (Professional Service
Firm model) Wow! Projects
(Different vs Better) Brand You
(Distinct or Extinct) 198. 2011/2016 has
already happened. Find it.
289
199. Kids know kids. Oldies know oldies.
Women know women. (Staff
accordingly.) 200. Everybody is my customer. 201.
Cosset vendors. 202. I want to run a
Housekeeping department. (And you?) 203.
The military doesnt follow the military
model. (Initiative Excellence.) 204. No such
thing as going to absurd lengths
to serve the Customer. (HSM Lefties.) 205.
Forget the customer. All Clients. 206. It
takes decades to get over sleights.
(So dont sleight.) 207. Dont dumb down.
Ever.
290
208. NO LESS THAN EXCELLENCE.
EVER. 209. EXCELLENCE. ALWAYS.
291
Work In Progress XXX. One size fits. One. Only.
(Evaluations. Period.) XXX. Teaching.
Individualized. Only. (6 billion people
6 billion learning trajectories.)
(Montessori.) XXX. First impression. Matters.
Shapes all that comes. Hard to overcome.
(Understatement.) XXX. Jerks. Dont work with.
(Life Too short.) XXX. Manage the hell out of
first impressions. XXX. Last impression. Matters.
Dominates memory. Hard to overcome.
(Understatement.) XXX. Manage the hell out of
last impressions. XXX. Plain English. XXX.
K.I.S.S. (450/8.) XXX. 798. 55,000,000,000.
3,000,000,000. 7AM-7PM. 615AM. XXX.
Donnelly Weatherstrip rules. XXX. Managers do
things right. Leaders do the right
thing. NOT.
292
ONE WORD
293
ONE WORD Drill more wells R.F.A. Accountability
Realism Decentralization Execution Action
bias Most mistakes wins 615am Energy Enthusiasm D
ogtPlan ActgtThink BehaviorgtAttitude Passion
294
ONE WORD 5 min/5,000 miles Women Decency Grace I
nnovate or Die Re-imagine Fight irrelevance Just
Do It Care (You Must) Flowers (Say It With) Im
sorry Thank You Insanely Great Silence 2-cent
candy
295
ONE WORD Emotion Intuition Sell O.O.D.A. Integri
ty Weird Appreciate Celebrate Respect Listen Wande
r Calendar rules Calendar doesnt lie To
dont Max priorities 3
296
ONE WORD Gasp-worthy Insanely
great Differentgtbetter Impactgtlongevity Dramatic
Difference Only ones do what we
do Smile 798 7-7-7 Design rules Beautiful
Systems 450/8 VP S.O.U.B. Women buy all Women
lead better
297
ONE WORD MBWA Why? PSF Wow! ! (red) Buy a
Mirror Know thyself Invite Quest Adventure Talent
Brand You Lovemark Experience Dreamketing
298
ONE WORD Boomers-geezers own
About PowerShow.com