Generation Money: A Financial Literacy Initiative for Secondary School Students

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Generation Money A Financial Literacy Initiative
for Secondary School Students
Jumptart Partner Meeting, April 2, 2009
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Generation Money

• Integrated multimedia initiative to help
  secondary school students understand the power of
  compound interest and other key financial
  literacy concepts
• Classroom Poster
• Public Service Announcement
• Broadcast News Features
• Website with Financial Literacy Multimedia

• Partners
• FINRA Foundation
• Consumer Federation of America
• Channel One (with NBC News)

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Generation Money

• Project Reach
• Approximately 6 million students
• 270,000 classrooms in 8,000 US secondary
  schools
• Schools participate in the Channel One Network
• Nearly 27 percent of the entire US student
  population in grades 712

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Generation Money
Classroom Poster PSA Broadcast News Features
Website

• Poster for Instructional Use in Classrooms
• Provides strong visual representation of the
  effects of compounding
• Tested with student and teacher panels revised
  accordingly
• Durable material for long-term use in math,
  social studies, economics, and business/finance
  classes
• Contact in every school to ensure effective
  distribution and use
• Narrative and graphics connect to PSA

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Generation Money
Classroom Poster PSA Broadcast News Features
Website

• Public Service Announcement
• Broadcast directly to the classroom, reaching 6
  million students
• Companion piece to the classroom poster
• Focus on compound interest and savings behavior

• Airs winter and spring, especially during
  financial literacy month
• Characters are twins to remove socio-economic
  differences
• Tested extensively with students in different
  grades and locations

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Generation Money
Classroom Poster PSA Broadcast News Features
Website
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Generation Money
Classroom Poster PSA Broadcast News Features
Website

• www.ChannelOne.com/GenerationMoney
• Broadcast features and other video posted for
  easy access
• A simple game to practice the Rule of 72 and
  learn about compound interest
• Laptop giveaways and relevant interactives to
  drive student interest
• Lesson plans, discussion guides and calculators
  tied to broadcast features
• All elements to be archived, repackaged and
  promoted for future use in the classroom

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Generation Money

• Tracking Results Due in June
• Viewership numbers and website usage Nielsen
  Media Research and BDO Seidman
• Data measuring how well Channel One covered the
  stories, and what viewers liked and disliked
  about each news feature
• Surveys to track student changes in perceptions
  and understanding of personal finance topics
• Teacher impressions about the project elements
  and usefulness with students