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Advocacy 101

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Advocacy: When nonprofit organizations/colleges advocate on ... 2) House Minority Leader Nancy Pelosi (D-CA) 3) Rep. Loretta Sanchez (D- CA) Your Turn to be ... – PowerPoint PPT presentation

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Title: Advocacy 101


1
Advocacy 101
  • Erica M. Romero
  • and Karen Y. Zamarripa
  • San Antonio, Texas
  • October 30, 2006

2
Advocacy v. Lobbying
Advocacy When nonprofit organizations/colleges
advocate on their own behalf seek to affect some
aspect of society, whether they appeal to
individuals about their behavior, employers about
their rules, or the government about its laws.
Lobbying Lobbying refers specifically to
advocacy efforts that attempt to influence
legislation.
3
Restriction on 501C3s
  • A 501(c)(3) non-profit cannot
  • Endorse or directly campaign for a candidate,
    party
  • or ballot initiative.
  • Contribute directly or in-kind to a candidate,
    party
  • or ballot initiative.
  • Distribute materials aimed to influence the
  • outcome of an election.

4
Restriction onNonprofits
  • Lobbying Limits On 501(c)(3)s
  • IRS regulations allow 501(c)(3) organizations to
    spend an insubstantial amount of money on
    lobbying.

5
Institutional AdvocacyWho and How
  • Governing boards, presidents/chancellors are
    usually the only entities who can take a position
    for the institution or system
  • Presidents/chancellors, faculty and staff writing
    personal letters on a bill should refrain from
    using their title/organization name
  • Individuals have rights to express their personal
    views but any title/organization name must be
    listed as for identification purposes only (some
    schools prohibit the use
  • of title/organization period).

6
What Can We Do?
  • Present educational information must not be
    biased and must permit an individual or the
    public to form an independent opinion or
    conclusion.
  • Provide forums for candidate debates, town halls
    and forums as long as offered to both sides
    (whether at the same time or not)
  • Support voter registration efforts

7
What Can We Do?
  • Take positions on legislation and budget issues
  • Take positions on ballot initiatives (subject to
    lobbying limitations) such as general obligation
    bonds and other matters of direct impact to
    institution

8
Best Practices inMaking Your Case
  • Know your audience - Do Your Homework
  • Who are they?
  • How does the issue relate to their district,
    constituents, voters and communities?
  • Choose the right or best messenger(s) for effort
  • Anticipate and be prepared to address opposing
    arguments, questions
  • Repeat your message over and over!

9
A Message to Remember
  • Create a succinct message!
  • Si Se Puede
  • A Mind Is A Terrible Thing To Waste
  • Just Say No

10
Friend, Foes and OthersWho Are They?
  • Champions
  • Allies
  • Fence Sitters
  • Mellow Opponents
  • Hard Core Opponents

11
The BasicsLetter Writing
  • The Dos
  • State the bill number/budget item and your
    position in the first paragraph
  • Address only one issue per lette
  • Explain how the bill impacts you and the Members
    District
  • Use a personal story when possible

12
The BasicsLetter Writing
  • The Dos
  • Include your return address (legislators often
    discard mail from non-constituents).
  • Keep the letter to no more than two pages
    preferably one.
  • FAX letter the same day mailed to Members

13
The BasicsLetter Writing
  • The Donts
  • Do not copy sample letters verbatim personalize
  • Do not use negative, condescending, threatening
    or intimidating language.
  • Do not enclose extra material

14
The BasicsOffice Visits
  • The Dos
  • Make an appointment tell the scheduler what you
    want to discuss and who will be attending the
    meeting
  • Be Prepared
  • bring a one-pager on the bill you seek to address
  • Know your audience member district, voting
    history
  • Appoint a spokesperson

15
The BasicsOffice Visits
  • The Dos
  • Be assertive but polite and respectful
  • Make a clear ASK of the Member, staff
  • Send a thank you note
  • Dont forget staff too!
  • Another chance to confirm the ASK

16
The BasicsOffice Visits
  • The Donts
  • Turn down meetings with staff
  • Rude, argumentative and threatening people will
    be remembered but not for the right reason
  • Dont be late

17
Legislative StaffContacts
  • Dos
  • Be polite, respectful of all staff
  • Make introductions, provide card for future
    contact, reference during the meeting
  • Give the staffer background information
  • Note questions and make sure to follow-up

18
Grassroots AdvocacyMaking It Local, Personal
  • Alumni Advocacy
  • Community, Business Leaders
  • People of Influence
  • Donors/Supporters

19
Coalition BuildingMore and Diverse Voices
  • Develop partners interested in common issues,
    outcomes
  • Build a broad coalition
  • Think organizations outside of education
  • Who would influence your audience?
  • Different types of influence
  • Grassroots, grass tops
  • Who DONT the members want to oppose?

20
The Fourth HouseMedia
  • Media influences voters, communities, and elected
    officials
  • Both Proactive and defensive strategies can be
    used
  • Tell a story make it personal, local
  • Media events should be provocative, exciting
  • Why is your story better than another, or of
    greater interest to reporters and their readers?
  • Keep it timely
  • Press releases One page

21
Your Turn to be the Advocate
  • Take The DREAM ACT
  • Create a 5-minute pitch for the Act for meetings
    with
  • 1) Speaker of the House Dennis Hastert (R-IL)
  • 2) House Minority Leader Nancy Pelosi (D-CA)
  • 3) Rep. Loretta Sanchez (D- CA)

22
Your Turn to be the Advocate
  • Develop strategy for your objective
  • Who and what will influence them?
  • What Grassroots Advocacy are you going to use in
    this effort?
  • Who should be part of your coalition?
  • Who is your spokesperson for each meeting?
  • Is there a way to use the media?

23
Contact Information
  • Erica M. Romero Karen Y. Zamarripa
  • Western Regional Office The California State
    University
  • 915 L Street, Suite 1425 915 L Street, Suite
    1160
  • Sacramento, CA 95814 Sacramento, CA 95814
  • Phone (916) 442-0392 Phone (916) 445-5983
  • Fax (916) 446-4028 Fax (916) 322-4719

24
References
  • CAN Advocacy/Lobbying Guide http//independenceav
    e.org/advocacy/guide/ctnonprofits.org_a1.pdf
  • http//www.biodiversityproject.org/EF20Kit/EFCraf
    tingcommunication.pdfsearch'crafting20your20me
    ssage'
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