Building New Apps in the Cloud with the Force.com Platform

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Building New Apps in the Cloud with the Force.com
Platform
Track IT Executives

• Eric Bezar, salesforce.com
• James Sheppard, Vetrazzo

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Safe Harbor Statement
Safe harbor statement under the Private
Securities Litigation Reform Act of 1995 This
presentation may contain forward-looking
statements including but not limited to
statements concerning the potential market for
our existing service offerings and future
offerings. All of our forward looking statements
involve risks, uncertainties and assumptions. If
any such risks or uncertainties materialize or if
any of the assumptions proves incorrect, our
results could differ materially from the results
expressed or implied by the forward-looking
statements we make. The risks and uncertainties
referred to above include - but are not limited
to - risks associated with possible fluctuations
in our operating results and cash flows, rate of
growth and anticipated revenue run rate, errors,
interruptions or delays in our service or our Web
hosting, our new business model, our history of
operating losses, the possibility that we will
not remain profitable, breach of our security
measures, the emerging market in which we
operate, our relatively limited operating
history, our ability to hire, retain and motivate
our employees and manage our growth, competition,
our ability to continue to release and gain
customer acceptance of new and improved versions
of our service, customer and partner acceptance
of the AppExchange, successful customer
deployment and utilization of our services,
unanticipated changes in our effective tax rate,
fluctuations in the number of shares outstanding,
the price of such shares, foreign currency
exchange rates and interest rates. Further
information on these and other factors that could
affect our financial results is included in the
reports on Forms 10-K, 10-Q and 8-K and in other
filings we make with the Securities and Exchange
Commission from time to time. These documents are
available on the SEC Filings section of the
Investor Information section of our website at
www.salesforce.com/investor. Salesforce.com, inc.
assumes no obligation and does not intend to
update these forward-looking statements, except
as required by law.
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Agenda
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Agenda
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The IT Innovation Dilemma
Innovation
IT
Infrastructure Services
Application Services
Operations Services
Network Storage Operating System Database App
Server Web Server Data Center Disaster Recovery
Authentication Security Sharing Integration Custom
ization Web Services API Multi-Language Multi-Curr
ency Workflow Analytics Multi-Device Messaging Sea
rch
Availability Monitoring Patch Mgmt Upgrades Backup
NOC
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Force.com Lets You Focus on Innovation
You
Us
Innovation
IT
Infrastructure Services
Application Services
Operations Services
Network Storage Operating System Database App
Server Web Server Data Center Disaster Recovery
Authentication Security Sharing Integration Custom
ization Web Services API Multi-Language Multi-Curr
ency Workflow Analytics Multi-Device Messaging Sea
rch
Availability Monitoring Patch Mgmt Upgrades Backup
NOC

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Agenda
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Powerful Application Services Enable Rapid
Application Development
End User Administration
Access Control
Web Services API
Workflow Engine
Authentication / SSO Services
Multi-Currency
Reporting Analytics
Search Engine
Multi-Device
Multi-Language

Force.com allowed us to create and deliver a
total of 14 apps all without the expense and
hassles of traditional app development.

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What Will You Build?

• Vacation tracking
• Recruiting
• Travel authorizations
• Asset tracking
• Event planning
• Project management
• Purchasing requests
• Surveys
• Change requests

• Learning management
• Performance reviews
• Press release approvals
• Expense reporting
• Contract management
• Help desk requests
• Company directory

Sweet Spot Manual or email-based business
processes involving data collection, approvals,
and/or reporting
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What Other Customers Have Already Built
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Database As A Service
Create any table Add any field Build any
relationship Security sharing Automatic
tuning Automatic backups Automatic upgrades
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Logic As A Service
Declarative Logic
History Tracking Rollup Summary Fields Workflow
Rules
Formula-Based Logic
Formula Fields Validation Rules
Procedural Logic
Apex Triggers Apex Classes Apex Web Services
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Logic As A Service
Workflow
End-to-end approval processes Immediate
time-based workflow Email notifications Automated
task creation Automated field updates Reminders Fl
exible routing options Send outbound SOAP
messages
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User Interface as a Service
UI generated by developer / technologist
Profile / Record Type / Page Layout mapping
controls UI behavior
UI generated automatically, no technical skills
required
Full control of UI behavior
Limited control over look and feel, but all UIs
are consistent
Point and click to add Custom Buttons and
Embedded Mashups
Page Layout
Visualforce
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Agenda
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Demo Creating A Travel Authorization App

• Key Requirements
• Implement process controls
• Track history for compliance
• Key Benefits
• Reduce unnecessary travel by front-loading
  approval
• Enhance accountability

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James Sheppard President CEO
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All About Vetrazzo

• Vetrazzo is a leading manufacturer of recycled
  glass surfacing panels for the countertop market.

• INDUSTRY Manufacturing
• EMPLOYEES 40
• GEOGRAPHY US Canada
• USERS 20
• PRODUCT(S) USED Salesforce.com, Mobile,
  significant use of Apex and Visualforce

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Company-wide Operational Efficiency
Marketing Web-To-Lead Campaigns Workflow Competiti
on
Analysis Performance Metrics Adoption Best
Practices
Sales Opportunity Tracking Revenue
Tracking Mobile Activity Logs Account Management
Customer Service Order Processing Product
Availability Warranty Tracking Order
Optimization Channel Training
Manufacturing Production Planning Raw Material
Inventory Production Reporting Equipment
Maintenance Slab Data Tracking
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Vetrazzo Overall Goals and Results

• 100 User Adoption
• Live on Core Inventory, Ordering and Production
  Functions in less than 7 months
• Expand Usage Into New Modules
• Real-Time Performance Dashboard
• Grow Use of Workflow
• Create Transparency for Sales Channel Partners
• Measure Our Success

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Agenda
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Dreamforce Session Recommendations
Monday, Nov 3 0215 PM - 0315 PM Getting
Started with the New Force Platform
Technology 0330 PM - 0430 PM Making the Force
Platform Work for You Using Workflow to Add App
Automation 0445 PM - 0545 PM Building and
Deploying Production-Quality Applications Using
the Force Platform Tuesday, Nov 4 1130 AM -
1230 PM Coding the Cloud An Introduction to
Apex 0200 PM - 0300 PM Build Any UI for Any App
Using Visualforce 0515 PM - 0615 PM Using the
Force Platform API for Enterprise SOA and
Integration Wednesday, Nov 5 0900 AM - 1000
AM Develop Your Build and Buy Strategy with the
Force Platform and AppExchange 1015 AM - 1115
AM Put Your ERP Data to Work! Salesforce Best
Practices for ERP Integration Success 1130 AM -
1230 PM Platform Roadmap Administrator Tools of
the Future

• Tour de Force Zone
• Force.com Workbook

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QUESTION ANSWER SESSION
Eric Bezar
VP Product Management
James Sheppard
President CEO