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new world border

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2 - Account Planning School Of The Web - 4th assignment ... I am not one of those nostalgic hippies that love to walk barefoot in the dirt ... – PowerPoint PPT presentation

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Title: new world border


1
new world border
  • Account Planning School Of The Web
  • 4th assignment
  • Luca Vergano

2
  • Globalization made available every tradition
  • from every area to everyone
  • Today people think they can choose
  • the culture suiting them better

3
The very beginning
  • Peter Gabriel started it out with his ethnic
    music label, Real World
  • The growth of immigration made the rest
    different food cultures, different musical
    cultures, different art and manufacturing were
    brought very close to us
  • (Note Im talking mostly about Italy, where
    heavy immigration is a fairly recent fact)

4
today
  • People start to explore these cultures, by
    travelling to the original countries with no lack
    of enthusiasm wheter they are self-travellers or
    part of groups organized by a tour operator
  • Every city has a large choice of ethnic
    furnitures shops, tango evenings, african dance
    classes, indian cuisine courses, world music
    concerts

5
  • These people are a vast organism made by
    microcellular entities defined by the culture
    they choose.
  • They are
  • NEW GLOBAL

6
Lets pick a sample
7
Paola
  • Paola is a 30 years old girl from Italy
  • She went to India for the first time when she was
    20.
  • Ever since she came back 8 times. She begun with
    the usual tour of Rahjastan and Punjab and she
    has travel ever since through many areas non
    usually covered by tour operators (Orissa,
    Sikkim, Arunachal Pradesh)

8
  • She studies Baratha Natyam a traditional
    classical dance from Southern India at the
    Apsaras Academy, in Milan.
  • She spent two summer in Ahmedabad (Gujarat),
    studying at the Darpana Academy, under the
    guidance of international performer Mallika
    Sarabhai.

9
  • Shes an aficionado customer of Serendip Indian
    restaurant, in Milano and her fridge is never
    lacking any Major Grey Mango Chutney
  • She cant eat too spicy, though

10
  • Her DVD shelf is packed with deluxe-edition of
    Shah Rukh Kahn comedies, wich she prefers a lot
    more than the dramas he performed because, she
    says, he looks a bit too european when he plays a
    dramatic role

11
  • Books? I loved Salman Rushdies The moor last
    sigh, is the book that made me think about India
    for the first time The way he described the
    spice market in Jewtown, oh, you could perceive
    the smelI
  • It made me want to see the Cochin synagogue so
    bad

12
  • Her music taste is totally different, though,
    from the typical indian girl
  • No Bally Sagoo, no Alisha Chinai, no bollywood
    pop soundtracks
  • Just Hindustani classical music Ustad Vilayat
    Khan, Ustad Bismillah Khan, Pandit Shanka
    Chatterjee

13
  • ...when she thinks something is okay, her heads
    shakes from left to right and says
  • Very Guud
  • when she wants her friends to rush, she starts
    yelling
  • challo, challo

14
  • What do I like about India? The noise, the
    smiles, the smell. But please, dont talk about
    spirituality.
  • I am not one of those nostalgic hippies that love
    to walk barefoot in the dirt because its oh so
    mystic.
  • I love eating belphuri on Chowpatty Beach and
    going to Mumbai West Hollywood disco...

15
  • The only thing she cant stand?
  • Dressing like an Indian girl.
  • Im not Indian, she says.

16
This was just an example
  • as I said people choose the culture they feel
    closer to their spirit.

17
Thank you, russell and grant.
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