Title: Kidnetic.com Leaders Guide: Promoting Healthful Lifestyles from the Web to Communitybased Settings
1Kidnetic.com Leaders Guide Promoting Healthful
Lifestyles from the Web to Community-based
Settings
National Prevention Summit October 26,
2006 Laura W. Hatch, MPH, CHES International
Food Information Council (IFIC) Foundation
2International Food InformationCouncil (IFIC)
Foundation
- Mission
- To effectively communicate science-based
information on health, nutrition, and food safety
for the public good. - Primarily supported by the broad-based food,
beverage and agricultural industries.
3Todays Objectives
- Review research findings about what kids and
parents think about health, nutrition, and
physical activity - Introduce fun resources to use with kids to help
them be more healthy - Look at health from a kids point of view!
4Obesity
A Complex Issue
51999 2000/2005 Research Objectives
- Understand how kids and parents think and feel
about food, physical activity, and health. - What messages will effectively reach them?
- How should these messages be delivered?
- J Am Diet Assoc. 2003103721-728
6Findings Kids and Health
- Weight/health is related to performance and
appearancenot long-term health benefits - More friends, fit in
- Wear cool clothes
- Can make the team
- Dont sustain interest in concepts like
nutrition and healthy eating - Want parental guidance, encouragement and
emotional support - Kids need information that is fun cool
7Findings Parents and Health
- Overweight not seen as a health issue
- Fear of upsetting kids with fragile self-esteem
- Lack information and skills to address issue with
kids - Not necessarily good role models
- Parents need information that is credible and
easy to use
8The Power of Partnerships
- Six leading health, food and science
organizations - American Academy of Family Physicians
- American College of Sports Medicine
- American Dietetic Association
- International Food Information Council Foundation
- International Life Sciences Institute
- Center for Health Promotion
- National Recreation and Park Association
All bring unique knowledge, skills and resources
9Leading Experts Serve as Advisors
10Unrestricted Grants From the Food and Beverage
Industry
- The Coca-Cola Company
- Hershey Foods Corporation
- H.J. Heinz Foundation
- Keebler Company
- Kellogg Company
- Kraft Foods
- Masterfoods USA
- McDonalds Corporation
- National Confectioners Association
- The Procter Gamble Company
- PepsiCo, Inc.
- Sara Lee Corporation
- Snack Food Association
11Home Page
www.kidnetic.com
12Stimulating Physical Activity
www.kidnetic.com
13Food/Recipes
www.kidnetic.com
14Parents Page
www.kidnetic.com
15Beyond the Web Site and Into Communities
16What is the Leaders Guide?
- Activity Section
- 13 complete activity modules
- Food
- Fitness
- Fun
- Feelings
- Family
- General Information
- resources links
- Evaluation Section
- pre-and post-tests
17Each Module Contains
- Module Goals
- Quick Start Ideas
- Activity Action Plan
- Talking points/discussion questions
- Hands-on activities
- Family-friendly activity
- Bright Papers
- Resources
18Pilot Programs Provide Learning Opportunities
- Over 50 pilot programs implemented in various
settings - NRPA after-school programs
- YMCA summer programs
- Holiday camps
- School classrooms
19Learning How to Make Healthy SnacksLets Get
Cooking!
20Fruit and Veggie Taste TestFruits and
VeggiesGood and Good For You!
21Figuring Out Food LabelsStamp Out Portion
Distortion
22Pedometers Kept Kids MovingSmart For Your
Heart Feel the Beat!
23NRPA Pilot Program Results
- Positive changes in knowledge and attitudes
occurred in the following areas - Eating five fruits and vegetables everyday
- Snacking only when hungry, not when bored
- Spending more time playing outside or doing other
things then watching TV - Reading labels on food items to check the serving
size - Paying attention to portion size to keep from
overeating
Source Check Your Health pre and post tests,
NRPA pilot programs, 2005
24The New and Improved Kidnetic.com Leaders Guide
Features USDAs MyPyramid for Kids
- Updated to include MyPyramid for Kids!
- More hands-on activities
- More physical activity components
- Family modules include parental involvement in
lessons and activities
www.ific.org/kidnetic
25Kidnetic.com Parents Guide
- Ideas and tips to help
- parents
- Become better role models
- Engage the whole family in physical activity
together - Make healthier food choices
- Manage portion size
- Balance food and physical activity
26Kids The Bottom Line
- Be positivetell them what they can do, not what
they cant - Think beyond organized sports with fun
activities instead - Put nutrition in kid-terms make healthy food
fun - Allow kids to do hands-on activities
- Think prevention, not treatmentstarting early to
build lifelong habits - MAKE IT FUN!!!
27International Food Information Council(IFIC)
Foundation
Thank You
For additional information contact Laura W.
Hatch, MPH, CHES IFIC Foundation 1100
Connecticut Avenue, NW Suite 430 Washington, DC
20036 202-296-6540 hatch_at_ific.org