Tom Kennedy Digital Media Specialist - PowerPoint PPT Presentation


Title: Tom Kennedy Digital Media Specialist


1
Canada Pavilion AICHI Japan - Cultural New Media
Days
Tom Kennedy - Digital Media Specialist
2
New Media Old truths..
Five simple media axioms hold true
  • You need to talk to your audience in their
    medium of choice.
  • Advertisers follow audiences once it reaches
    critical mass.
  • Audiences like to see reflections of their own
    stories and self.
  • Regulation Lags Innovation.
  • Nobody knows anything.

3
By the time todays youth hit middle age, the
distinction between television, video games, and
the Internet will have all but melted away. All
content will be more or less interactive, all
screens will be IP-enabled, and everything we
view on them ads, entertainment, in the home,
on the go will be served up individually,
according to who we are and what we are
doing Rishad Tobaccowala, Starcom

4
the digital consumer
  • the digital consumers use of media is
    sophisticated and complex.
  • marked by an expectation of instant access
    everywhere, all the time,
  • Informed, critical and selective - insistent upon
    individualised communication, customised service,
    and rapid response.
  • They flow unrestrained between various
    interactive and passive media,
  • not easily captured by traditional methods and
    metrics,

5
The revolution will be podcast
digital trends
  • Coke was it! - Google named global brand of the
    year 2004
  • Search engine EPGs are the new battle fronts
    in culture media
  • Apple music store reaches 200 million downloads
  • Boom in digital cameras shuts Kodak film
    divisions.
  • Bit Torrent peer to peer software accounts for
    60 of net traffic.
  • With self selected media your upstream and
    downstream peer
  • network is an important trust filter for
    content.
  • BLOGS and user generated content is shifting the
    flow of media.

6
Culture lost in transition..?
  • Changing consumer media habits are accelerating.
  • as online wireless mature as content
    platforms
  • and influencing how we consume culture,
  • The move to on demand, self selected media by
  • sophisticated devices and users, changes the
  • traditional regulatory approach .
  • A post broadcast regulatory environment requires
  • new ways of addressing culture and access.

7
Cultural rules in transition
  • Regulatory silos of media are increasingly
    difficult to regulate in a convergence market.
  • Cultural Quotas by genre, expenditure become
    outmoded when content flows seamlessly between
    platforms outside a broadcast paradigm.
  • How do we ensure access to local stories when
    consumers self select by device, by genre, by
    peer review?

8
Cultural rules in transition
  • How do we ensure access to local stories when
    search is owned, manipulated and paid for
    seeding?
  • The role of the public broadcaster, collecting
    institutions is expanding beyond geographic and
    physical boundaries.
  • Pressure for Direct subsidy is ever increasing in
    a diverse media environment.

9
Australian Media trends..
  • 14 of leisure time is spent on-line and growing.
  • Time spent on-line increases with speed of
    access.
  • 10m Australians now on line.
  • 19m Australian Mobile phone connections.
  • Rich media mobility set to explode ( 3G).
  • iTV via mobile and STB a growing trend.
  • Traditional media use is in decline.
  • Niche digital channels increasing reach.

10
Mobile, Myth and Money
  • With each new technology phase there is a rush to
    the
  • next new business model.
  • The development costs to content holders and
    producers
  • are not insignificant and need to be understood.
  • Handset Standards are wide,
  • Revenue share models are skewed to the network
    operator.
  • Privacy and suitability of content is an ongoing
    issue from
  • a policy and user perspective

11
TK_at_mediazoo.com.au www.mediazoo.com.au
View by Category
About This Presentation
Title:

Tom Kennedy Digital Media Specialist

Description:

You need to talk to your audience in their medium of choice. ... Bit Torrent peer to peer software accounts for 60% of net traffic. ... – PowerPoint PPT presentation

Number of Views:52
Avg rating:3.0/5.0
Slides: 12
Provided by: thomask1
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Tom Kennedy Digital Media Specialist


1
Canada Pavilion AICHI Japan - Cultural New Media
Days
Tom Kennedy - Digital Media Specialist
2
New Media Old truths..
Five simple media axioms hold true
  • You need to talk to your audience in their
    medium of choice.
  • Advertisers follow audiences once it reaches
    critical mass.
  • Audiences like to see reflections of their own
    stories and self.
  • Regulation Lags Innovation.
  • Nobody knows anything.

3
By the time todays youth hit middle age, the
distinction between television, video games, and
the Internet will have all but melted away. All
content will be more or less interactive, all
screens will be IP-enabled, and everything we
view on them ads, entertainment, in the home,
on the go will be served up individually,
according to who we are and what we are
doing Rishad Tobaccowala, Starcom

4
the digital consumer
  • the digital consumers use of media is
    sophisticated and complex.
  • marked by an expectation of instant access
    everywhere, all the time,
  • Informed, critical and selective - insistent upon
    individualised communication, customised service,
    and rapid response.
  • They flow unrestrained between various
    interactive and passive media,
  • not easily captured by traditional methods and
    metrics,

5
The revolution will be podcast
digital trends
  • Coke was it! - Google named global brand of the
    year 2004
  • Search engine EPGs are the new battle fronts
    in culture media
  • Apple music store reaches 200 million downloads
  • Boom in digital cameras shuts Kodak film
    divisions.
  • Bit Torrent peer to peer software accounts for
    60 of net traffic.
  • With self selected media your upstream and
    downstream peer
  • network is an important trust filter for
    content.
  • BLOGS and user generated content is shifting the
    flow of media.

6
Culture lost in transition..?
  • Changing consumer media habits are accelerating.
  • as online wireless mature as content
    platforms
  • and influencing how we consume culture,
  • The move to on demand, self selected media by
  • sophisticated devices and users, changes the
  • traditional regulatory approach .
  • A post broadcast regulatory environment requires
  • new ways of addressing culture and access.

7
Cultural rules in transition
  • Regulatory silos of media are increasingly
    difficult to regulate in a convergence market.
  • Cultural Quotas by genre, expenditure become
    outmoded when content flows seamlessly between
    platforms outside a broadcast paradigm.
  • How do we ensure access to local stories when
    consumers self select by device, by genre, by
    peer review?

8
Cultural rules in transition
  • How do we ensure access to local stories when
    search is owned, manipulated and paid for
    seeding?
  • The role of the public broadcaster, collecting
    institutions is expanding beyond geographic and
    physical boundaries.
  • Pressure for Direct subsidy is ever increasing in
    a diverse media environment.

9
Australian Media trends..
  • 14 of leisure time is spent on-line and growing.
  • Time spent on-line increases with speed of
    access.
  • 10m Australians now on line.
  • 19m Australian Mobile phone connections.
  • Rich media mobility set to explode ( 3G).
  • iTV via mobile and STB a growing trend.
  • Traditional media use is in decline.
  • Niche digital channels increasing reach.

10
Mobile, Myth and Money
  • With each new technology phase there is a rush to
    the
  • next new business model.
  • The development costs to content holders and
    producers
  • are not insignificant and need to be understood.
  • Handset Standards are wide,
  • Revenue share models are skewed to the network
    operator.
  • Privacy and suitability of content is an ongoing
    issue from
  • a policy and user perspective

11
TK_at_mediazoo.com.au www.mediazoo.com.au
About PowerShow.com