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ful

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... each page. Use different color scheme on each page. Betty Oliver ... Repeat color scheme on each page or . Betty Oliver Seabolt. SPSU. 8. Repetition: ... – PowerPoint PPT presentation

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Title: ful


1
From Powerless to
ful
2
Contrast
Alignment
Proximity
Design Principles
3
Repetition
Repetition
Repetition
Design Principles
Design Principles
Design Principles
Design Principles
4
Gestalt PrincipleSimilarity
  • Identical visual units will be seen together in
    groups. Similar objects are defined by shape,
    size, color, and direction. Notes on Graphic
    Design and Visual Communication, p. 9, Berryman

5
Gestalt PrincipleSimilarity
6
RepetitionDONT
  • Change design on each page
  • Use different color scheme on each page

7
RepetitionDO
  • Repeat design on pages or slides to give unified
    look
  • Repeat color scheme on each page or slide

8
RepetitionDONT
  • Use different typefaces for heads, subheads

Art Department Newsletter Graphic Design
Yesterday at the department meeting we agreed on
the following we will require student
portfolios we will grade these
9
RepetitionDO
  • Use same typeface for both headlines and subheads

Art Department Newsletter Graphic Design
Yesterday at the department meeting we agreed on
the following we will require student
portfolios we will grade these
10
Gestalt PrincipleContinuation
  • Organization in perception leads the eye to
    continue along and beyond a straight line or
    curve.Notes on Graphic Design and Visual
    Communication, p. 9, Berryman

11
Gestalt PrincipleContinuation
12
RepetitionDONT
  • List series of items in sentence

Please follow these steps when using the
computer load paper in printer turn printer on
turn hard drive on turn monitor on scan disk
for viruses.
13
RepetitionDO
  • Repeat direction to show continuation
  • use bullets
  • items are seen as a unit
  • viewer follows the vertical line created by
    bullets
  • logical order is created

14
RepetitionDONTMix lots of typefaces
  • Confusing
  • Destroys hierarchy of information
  • Information difficult to read

15
RepetitionDOUse only 1 or 2 typefaces
  • Choose no more than 2
  • Select fonts for contrast
  • Use each consistently
  • one font for headlines subheads
  • the other for text

16
Alignment
Alignment
Alignment
Design Principles
17
Gestalt PrincipleContinuation
  • Organization in perception leads the eye to
    continue along and beyond a straight line or
    curve.Notes on Graphic Design and Visual
    Communication, p. 9, Berryman

18
Gestalt PrincipleContinuation
19
Center aligned
AlignmentDONT
  • Create unnessary eye movements
  • Left aligned text
  • More left aligned text

More centeredinformation
20
AlignmentDO
  • Align items for quicker scanning
  • Align items for easier reading
  • Easier to group related items

21
Proximity
Proximity
Design Principles
22
Gestalt PrincipleProximity
  • Perceptual groupings are favored according to
    the nearness of parts. Closer parts form groups
    by visually uniting.Notes on Graphic Design and
    Visual Communication, p. 9, Berryman

23
Gestalt PrincipleProximity
24
ProximityDONT
  • Put labels far away from graphics

The City by Fernand Leger
25
ProximityDO
  • Put captions next to pictures
  • Put related information close together

The City by Fernand Leger
26
ProximityDONT
  • Put too much space between headline and text

This is a headline its too far away This is
the text that follows the headline. See all the
space between the two? Unless the two are placed
close together, they are perceived as separate
units.
27
ProximityDO
  • Put the headline close to text

This is a headline or subhead This is the text
that follows the headline. There is only a small
space separating the two. When placed close
together, they are perceived as a unit.
28
ProximityDONT
  • Put same amount of space above and below subhead.

This is the text above the subhead. This is the
subhead.This is the text that follows the
subhead. There is only a small space separating
the two.
29
ProximityDO
  • Rule Put more space above subhead than below it.

This is the text above the subhead. This is the
subhead. This is the text that follows the
headline. There is only a small space separating
the two. When placed close together, they are
perceived as a unit.
2X
X
30
Contrast
Contrast
Contrast
Contrast
Design Principles
31
Gestalt PrincipleFigure/Ground
  • The fundamental law of perception which allows
    us to read imagery.Notes on Graphic Design
    and Visual Communication, p. 9, Berryman

32
Gestalt PrincipleFigure/Ground
  • figure positive elements
  • ground background, field, white space, negative
    space
  • Focal point what we see first
  • Focal point what we perceive as the figure

33
Gestalt PrincipleFigure/Ground
34
T
T
background
35
ContrastDONT
  • Make background and text too similar

36
ContrastDO
  • Make background and text as different as possible.

37
Contrast DONTUse busy backgrounds
  • Distracting
  • Confusing

38
Contrast DOUse simple background
  • Less is more
  • Keep background graphics to minimum

39
ContrastDONT
  • Make heads, subheads, text the same size, weight

Todays topic (24 pt. Reg.) Chapter 1
Renaissance Leonardo da Vinci Michelangelo Rapha
el
40
ContrastDO
  • Establish a visual hierarchy

Todays topic (40 pt. Bold) Chapter 1
Renaissance (36 pt. Reg) Leonardo da Vinci,
Michelangelo, and Raphael were three important
artists of the Italian High Renaissance. Many of
you probably thought they were Mutant Ninja
Turtles. (24 pt. Regular)
41
Contrast DONTUse large blocks of text
  • Difficult to scan
  • Boring

Your assignment for Thursday will be to read
chapters one and two in the text book. Then you
will read supplementary article 10 in the
coursepack. Afterwards, answer questions 1-20 at
the end of chapter two. Then study for the quiz
that will be given on Monday.
42
Contrast DOUse bullets
  • Phrases rather than sentences
  • Thursdays assignment
  • Read chs. 1 2 in text
  • Read article 10 in course pack
  • Answer questions 1-20 at end of chapter 2
  • Study for Mondays quiz

43
ContrastDONTUse outlined text boxes
  • Amateurish
  • Box becomes more important than text

When you put text in outlined text boxes, the box
becomes more important than the text.
Same thing with heads subheads
44
ContrastDOUse big, bold heads subheads
Headline
subhead
subhead
45
animation
animation
animation
animation
animation
animation
animation
animation
46
ContrastDONTUse distracting animation
  • Avoid unnecessary movement
  • Avoid movement from several different directions
  • Avoid movement that slows reading

47
ContrastDOUse animation sparingly
  • Use no more than one sound
  • Use only one visual effect per slide

48
sound
sound
sound
sound
sound
sound
sound
sound
49
ContrastDONTUse unnecessary sound
  • Distracting
  • Delays presentation

50
ContrastDOUse sound for effect
  • For background
  • To emphasize a point
  • To get attention
  • To create a mood
  • For special effect

51
To create a mood
52
graphics
graphics
graphics
graphics
graphics
graphics
graphics
graphics
53
DONTUse large files
  • Slows down presentation
  • Monitor only displays 72 pixels per inch
  • Requires more memory

54
DONTUse large files
568x868 pixels at 72 dpi file size 93.5 K
Smaller but still 93.5 K
55
DOMake files small
  • Less Memory
  • Speeds presentation up

56
DOPlan ahead
568x868 pixels at 72 dpi resized to 200x305
pixels file size 93.5 K
200x305 pixels at 72 dpi file size 19.2 K
They look the same!
57
Graphics Isomorphic CorrespondenceDONT
  • Too many details

58
GraphicsDO
  • Use generic images

59
Graphics Isomorphic CorrespondenceDONT
  • Too many details

60
GraphicsDO
  • Use generic images

61
And alwaysDO
  • Have at least one backup!
  • Paper copy
  • Transparencies
  • Another computer

62
And finallyBMI
  • Better make it interesting!!!!!

63
References
  • The Non-Designers Design Book by Robin Williams.
    1994. Peachpit Press
  • Notes on Graphic Design and Visual Communication
    by Gregg Berryman. 1990. Crisp Publications
  • Visual Thinking by Rudolf Arnheim. 1969.
    University Of California Press

64
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