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Media literacy

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Advertising (using images) Understanding techniques of persuasion. http://pbskids. ... TV (and movies) passively... Media literacy...using questioning skills... – PowerPoint PPT presentation

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Title: Media literacy


1
Media literacy
  • Frank Baker media educator
  • Fbaker1346_at_aol.com
  • Media Literacy Clearinghouse
  • www.frankwbaker.com

May 19, 2008
2
21st Century World
  • Our students, among the youngest members of
    this graphics world are surrounded by myriad of
    images on billboards, in magazines, on TV, in
    films, and in computer gameswhich they also
    often passively absorb.

3
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4
Its an audio book report.
5
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6
  • Just because they ARE media/technology savvy
    does NOT mean they are media/technology literate.

7
What students need to do
  • to judge the validity of information coming
    in, decipher context, determine the source, and
    separate opinion from fact.

Eric KlopferDirectorTeacher Education Program
MIT
8
What Every Fifth-GraderShould Know Be Able to
Do
  • Use digital tools effectively/safely
  • Think critically
  • Understand key principles about how complex
    systems work
  • Know about other countries/cultures
  • Invent, design and create
  • Find wholeness in a remix world

Children, Digital Media Our Nations
Future
May 9, 2008
9
What students need to do
  • pose essential questions

10
Media Literacys purpose
  • is to help develop the habits of inquiry
    and skills of expression..to be critical
    thinkers, effective communicators and active
    citizens in todays world.

11
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12
Media literacy
  • Pay no attention to the man behind the curtain

13
Media literacy
  • Literacy/text (in 2008) means more than just
    printed words on a pageWe must acknowledge the
    powerful force that visual media play
  • in the lives of our students

14
Source Partnership for 21st Century Skills
15
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16
Media literacy
  • Revised ELA Standards
    Guiding Principle 8 An effective English
    language arts curriculum provides for literacy in
    all forms of media.

17
Revised ELA Standards
  • Non-print media
  • Radio
  • Television
  • Film
  • Internet
  • Digital media
  • These are ALSO texts each designed with a
    purpose and audience in mind.

18
Media literacy
Multi-tasking digital natives
19
Media literacy
  • Our students are growing up in a world
    saturated with media messagesyet, they (and
    their teachers) receive little or no training in
    the skills of analyzing or re-evaluating these
    messages, many of which make use of language,
    moving images, music, sound effects.
    R.Hobbs, Journal Adult Adolescent Literacy,
    February 2004

20
Media literacy
  • So what is media literacy?

video
21
Media literacy
  • Media literacy is concerned with helping
    students develop an informed and critical
    understanding of the nature of mass media, the
    techniques used by them, and the impact of these
    techniques. More specifically, it is education
    that aims to increase the students' understanding
    and enjoyment of how the media work, how they
    produce meaning, how they are organized, and how
    they construct reality. Media literacy also aims
    to provide students with the ability to create
    media products.  Media Literacy Resource
    Guide, Ministry of Education Ontario, 1997

22
Media literacy is
  • Set of skills, knowledge, abilities
  • Awareness of personal media habits
  • Understanding of how media works
  • Appreciation of medias power/influence
  • Ability to discern critically question/view
  • How meaning is created in media
  • Healthy skepticism
  • Access to media
  • Ability to produce create media

23
Media literacy key concepts
  • All media are constructed
  • Media use unique languages
  • Media convey values and points of view
  • Audiences negotiate meaning
  • Media power and profit


  • Source
    Center for Media Literacy

24
Media literacy questions
  • Who produced/created the message?
  • For what purpose was it produced?
  • Who is the target audience?
  • What techniques are used to attract attention
    increase believability?

25
Media literacy questions
  • Who or what is left out why?
  • Who benefits from the message being communicated
    in this way?
  • What lifestyle is promoted?
  • How do you know what it means?
  • Where can you go to verify the info?

26
Media literacy my approach
  • Visual literacy Media incorporating
    imagesMoving images ( TV, film)

27
Visual literacy
  • Take a look at some images

28
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29
Advertising (using images)
  • Understanding techniques of persuasion

30
http//pbskids.org/dontbuyit
31
Toy Advertising
32
Toy Advertising
  • Most of us, including our students, watch
  • TV (and movies) passively
  • Media literacyusing questioning skills
  • is designed to get us to be active listeners
  • and viewers

33
Before we watch a toy ad
  • Camera
  • Lights
  • Sound (including music)
  • Editing (post production)
  • Set design
  • Costumes
  • Actors performance (e.g. expression)

34
Toy advertising
Cinderellas Magical Talking Vanity
35
Stereotypes
  • AFRICA

36
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37
This is Africa, too
38
Food Packaging
  • Do you think
  • this cereal
  • contains
  • blueberries ?

39
Understanding signs
  • What are signs?What are their purposes? What
    do they say?
  • How is color used? Why are they
    here?

40
Moving images ( TV film)
  • Languages of TV Film
  • Camera
  • Lights
  • Sound (including music)
  • Editing (post production)
  • Set design
  • Costumes
  • Actors expressions

41
Viewing Listening
  • The cell phone commercial
  • Close your eyes and listenAfter it concludes,
    make a list of
  • everything you heard

42
Camera angles/positions
  • Where is the camera?
  • Why is it there?
  • What does its angle
  • communicate to the
  • audience?

43
Using popular films to teachpoint-of-view
  • Over the Hedge

44
Teaching with movies
  • "If video is how we are communicating and
    persuading in this new century, why aren't more
    students writing screenplays as part of their
    schoolwork?

Heidi Hayes Jacobs
45
What is your favorite movie?
  • Before you answer, think deeply
  • about the SCENE in that film--

46
Introducing scripts terms
  • Every script includesAUDIO (everything you
    hear)
  • VIDEO (everything you see)

47
The Screenplay
Source Writing Magazine March/April 2007
48
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49
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50
  • Grocery Store scene

51
Actual Film Storyboards
52
Media literacy
  • Please complete Franks evaluation
  • Frank W. BakerMedia Literacy Clearinghouse
  • www.frankwbaker.com
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